Marcelo Tafoya

Experience

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  KRGT 92.1 Radio

  Mar 1991 - Dec 1993

  DJ and Sales Representative

  Spanish Radio Station featuring a Teen Show titled, “The Latin Connection”. ● Created a Latin Hip Hop/Freestyle show which was programmed for the benefit of Hispanic Youth ● Organized with Co-Host to bring live entertainment to Central Texas in the form of concerts at venues such as Fiest Gardens, Parque Zaragosa, Dance across Texas, and many more ● Assisted local businesses with their advertising needs and developed presentations to support our market niche ● Exceeded sales goals by 200% to increase revenue and facilitate the selling of Advertising Spots Show less

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  MCI Communications

  Oct 1994 - Dec 1997

  Long Distance Telephone Company. ● Supervised a team of 20 sales representatives and assisted with closing sales, cross-selling, and upselling of products and services ● Analyzed our daily and weekly sales and reported to upper management on my team’s performance ● Improved team sales by 100% year after year to achieve CLUB MCI HONORS and Presidents Club ● Evaluated team members performances to counsel and coach them to help develop their skills Long Distance Telephone Company. ● Exceeded established sales goals on an average of 300-400% of plan ● Led my team and my sector consistently in daily, weekly, monthly, and quarterly sales quotas and achievements ● Achieved CLUB MCI HONORS and Presidents Club every quarter as a sales representative ● Identified client needs, built relationships and overcame objectives to drive sales

  • Sales Supervisor

    Nov 1995 - Dec 1997

  • Sales Representative

    Oct 1994 - Nov 1995
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  NetRank Architects

  Jan 1998 - Feb 2005

  Lead Consultant

  • Provided SEO and web architecture consulting for Fortune 500 companies, enhancing their digital presence and search engine rankings.• Developed customized strategies that significantly improved clients' online visibility and user engagement.• Led a team of specialists in a project that revamped client websites for optimized performance across various search engines.

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  Musica Newspaper

  Mar 1999 - Apr 2007

  Editor and Head of Sales

  Latin Based Publication and Website focusing on the Latin Music Industry. ● Directed all aspects of the Newspapers' business both print and web ● Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts ● Developed strong relationships with advertisers and negotiated pricing following established procedures ● Created the website and controlled and maintained the search engine optimization and analyticsA Music based publication. The paper was published previously under the name Musica, Musica U.S.A., and had a companion community based publication named The Echo. Show less

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  ApartmentHomeLiving.com

  Apr 2007 - Apr 2010

  Director of Digital Marketing

  Web-based national apartment listing database/site. ● Managed internet advertising budget in excess of $2,000,000 a year ● Recommended a new path for advertising efforts which decreased spending by 150% while increasing website traffic from 50,000 unique visitors a month to over 1,000,000 unique visitors a month ● Increased organic website traffic by 300% through remodeling our search engine optimization ● Maintained keyword database and prepared reports on the ad buy, spend, a/b testing, and optimization Show less

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  Asero Music, LLC

  May 2010 - Jul 2012

  Managing Partner

  Independent Record Label in the Latin Music Industry ​ . ● Used consultative sales approach to sign several artists and bands to contractual agreements with the company ● Retained consistent client base by conducting market research to develop brand and artist strategy ● Cultivated lasting rapport with key industry contacts to maintain business relationships and develop mutually beneficial arrangements

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  Viral Guerrilla Marketing

  May 2010 - Nov 2020

  Sr. Managing Director

  Marketing Consulting firm ● Leads sales efforts and prioritizes program building, increasing client base to 50+ contracts● Directs all strategic marketing, new customer acquisition and retention, development, and all business operations; success through growth leadership● Oversees all data science and analytics; tracks clientele to maintain integrity and validity ● Establishes sleek systems technology and processes to maximize efficiency and productivity across all verticals, increasing revenue, decreasing expenses ● Reviews and improves KPIs to improve cash flow, elevating the bottom-line Show less