Virginia Gonzalez

Virginia Gonzalez

ECommerce Catalog Management at Paris.cl

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location of Virginia GonzalezVenezuela

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  • Timeline

  • About me

    Business Project Manager | Customer Experience | Ecommerce Advisor

  • Education

    • Universidad Nueva Esparta

      2010 - 2015
      Bachelor of Design Business Administration Business Administration and Management, General
  • Experience

    • Cencosud S.A.

      Mar 2016 - Oct 2016
      ECommerce Catalog Management at Paris.cl
    • Cencosud S.A.

      Mar 2017 - Sept 2017
      Continuous Improvement - e-Commerce at Paris.cl

      • Standardized the COLOR property by lowering 250 colors to 90 colors, which improved the search for categories such as clothes, which accounted for 20% of all search activity.• Instructed over ten new vendors on the marketplace platform (B2B).• Made a substantial adjustment to the color attribute of more than 15,000 products.• Enhanced the uploading processes for product sheets and images.• Organized, coordinated, and taught others in the usage of the B2B tool to ensure that the processes ran correctly.• In collaboration with IT, I deployed Swatches on a massive scale. Show less

    • Falabella Retail S.A

      Jun 2018 - May 2020

      • Created and updated the conversational flow of the virtual assistant in ecommerce, merging 70% of the automatic replies with process flows related with the generation of tasks directed to other teams.• Revised and enhanced thirteen process documentation files in both the front and back offices.• Established and revised procedures for AI Cells, Logistics, and SAC projects.• Established and implemented processes' controls and indicators for KPI.• Identified the existing and desired conditions (AS IS - To Be).• Identified the flow of value and waste to suggest alterations (LEAN). Show less

      • E-Commerce Corporate Operations Project Manager

        Oct 2019 - May 2020
      • Customer Service Project Manager

        Jun 2018 - Oct 2019
    • Socofar - FEMSA División Salud

      May 2020 - Mar 2022

      • Introduced a new ecommerce tool, which increased beauty category views by 13% and conversions to sales by 4%.• Installed and monitored a new service in the shopping experience.• Led and presented strategic findings while recommending steps to achieve the objectives.• Responsible for regional tool training and team performance monitoring. • Supplied the capability to display stock levels, which increased the buying department's proactivity from 60% stock outs to 10%.• Along with the IT department, I oversaw the execution of the notion of big loading for e-commerce campaigns, cutting the loading time in half from 48 to 24 hours.• Built a dynamic panel in Excel to display stock data.• Planned, managed, and executed the several advertising initiatives to shorten the duration of that management's duties.

      • Project Manager

        Jan 2022 - Mar 2022
      • eCommerce Catalog Management

        May 2020 - Jan 2022
    • Falabella

      Mar 2022 - Dec 2024
      Project Manager International Market Place

      • Developed and implemented the mitigation method, decreasing the error's effect from 11% to 2% in three months.• Devised the strategic strategy with support teams, assigning weekly priorities and resolving one mistake.• Developed a risk matrix that quantified the concerns and made the results and follow-up transparent.• Established F.com's international MVP.• Followed up and developed mitigation plans for the various concerns that were recorded.• Served as the liaison between the IT staff and the business.• Identified enhancements to the company's strategic processes. Show less

  • Licenses & Certifications

    • Certificación Lean

      Instituto Lean Chile
      Jan 2019
    • Verified International Academic Qualifications

      World Education Services
      Dec 2022
      View certificate certificate