Marika Saar

Experience

• 

  European Youth Parliament (EYP)

  Sept 2015 - Nov 2018

  International Volunteer
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  GlowByte Consulting

  Jan 2019 - now

  Core responsibilitiesPartner Marketing Management, including direct communication with American, Chinese and Russian vendors (SAS, Salesforce, IBM, Tableau, Cloudera, FanRuan)• Marketing Contracts management• Full-cycle support of co-marketing activities in compliance with vendor’s guidelines• Result audit and reportingMarketing development of internal departments’ expertise, leading a team of specialists in the field• Strategic planning and briefing with departments’ Heads• Result control and direct reporting• Performance reviewsWeb design & digital design• Direct websites’ development and design and/or in collaboration with art-cluster contractors• Creation of advanced PowerPoint presentations-Visual brand management, including branding of new-to-market products-Internal coaching on the creative design of branded presentations and brand awarenessAdditional responsibilities:Event managementInternal and external communications support_________________Key results:- Successfully leading a team responsible for internal expertise's promotion and expansion with dedicated specialists covering SEO-optimization, targeted ads, web-site support, email campaigns and more- Created & implemented visual style/branding for Russian, NA and Middle East branches, including corporate guidebooks and new products' brands. Managed branding of 4 new-to-market IT-products in 2022.- Created and/or fully upgraded more than 20 unique websites, including a2nced.ai, glowbyteconsulting.com, modelops.t1a.com, robobuh.ru, kolmogorov.ai and others-Held 20+ online coaching/training sessions for groups of 20 people each on mastering PowerPoint skills working with corporate presentations- Organized and/or supported more than 10 in-person and online business events, both standalone and with vendors, including 2 biggest BI-themed conferences in Russia & CIS with 40-700 participants each Show less

  • Head of Product Marketing

    Apr 2024 - now

  • Lead Marketing Business Development Manager

    Jan 2019 - now