Rebecca Frye

Experience

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  Global Underwater Explorers

  May 1993 - May 2000

  Public Relations Manager
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  The Humane Society of the United States

  Jan 2000 - Jan 2008

  Campaign Manager, Investigator, Lobbyist, Disaster Responder

  The Humane Society of the United States/The Fund for Animals/Farm Sanctuary• Interacted with decision-makers and their staff at the federal, state, and local levels increasing support for animal protection legislation through increased meetings, bill sponsorship, and supportive votes. Developed campaign materials including reports, fact sheets, and action alerts to facilitate efforts.• Assisted in the organization and implementation of Lobby Day, teaching about 100 volunteers from across the country how to advocate before Congress.• Obtained and analyzed information on suspected animal abuse situations, performed undercover investigations, and prepared detailed investigative reports.• Co-taught national disaster preparedness courses; assisted with curriculum development.• Significantly improved volunteer management by initiating and supervising the development of a specialized database. Recruited, interviewed, and deployed hundreds of volunteers nationwide for successful disaster responses.• Deployed to multiple disasters providing onsite volunteer management, animal rescue, and emergency animal sheltering. Received Circle of Excellence award for Katrina deployment. • Successfully led the nation's first farmed animal protection ballot initiative by implementing campaign strategies and overseeing day-to-day operations of campaign in 56 counties.• Recruited, coordinated, and maintained more than 900 statewide volunteers. Trained volunteers in signature gathering, phone-banking, and letter-writing. Received recognition for personally collecting the most signed petitions (11,000) throughout campaign.• Served as primary field media contact, giving 15 radio, print, and television interviews.• Produced weekly electronic newsletters, action alerts, and other campaign materials. Show less

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  Physicians Committee for Responsible Medicine

  Jul 2008 - Jun 2012

  Research Program Coordinator

  • Promoted organization by speaking monthly at conferences, shareholder meetings, trade shows, and community events. • Spearheaded educational outreach program and built credibility by establishing relationships with multiple national charities, foundations, and Fortune 500 companies. • Enhanced humane education program’s online presence through web site overhaul and social media, quickly recruiting thousands of fans and celebrity support.• Coordinated with advertising, communications and development teams to produce marketing materials including PSAs, action alerts, direct mail, and merchandise. • Regularly researched grant opportunities and contributed to proposals; cultivated donors at special events. Show less

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  Mercy For Animals

  May 2012 - Jan 2013

  Director of Education

  • Directed MFA’s national humane education program targeting hundreds of middle and high schools each semester; researched and revised curriculum (web sites, presentations, and print materials) to ensure maximum effectiveness. • Managed and motivated six onsite and remote staff members, ensuring weekly goals were met and solving day-to-day problems. • Oversaw internship and volunteer programs, recruiting and screening about 100 candidates; updated and improved materials.• Promoted organization’s accomplishments through quarterly press conferences and interviews with national media outlets. • Developed relationships with donors; coordinating and attending monthly fund-raising and donor cultivation events. Show less

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  Barrel Oak Winery, LLC

  Jan 2014 - Dec 2015

  Director of Outreach and Social Media

  • Directed farmer’s market operations including recruitment and management of vendors and staff, logistics, conflict resolution, publicity, and customer engagement.• Planned, managed, and promoted large community events.• Managed and trained tasting room staff; implemented new training techniques and materials.• Developed social media marketing program, tracked analytics and monitored trends. Updated websites.

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  Fauquier Habitat for Humanity

  Jan 2016 - Jun 2018

  Director of Resource Development & Marketing

  • Developed and implemented fundraising strategies.• Organized highly successful community awareness and fundraising events.• Created communication and marketing materials such as press releases, social media posts, and newsletters.• Built relationships with businesses and community groups, expanding visibility and increasing resources. • Recruited, trained, and retained volunteers.

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  Appalachian Trail Conservancy

  May 2018 - Jan 2020

  Membership/Public Relations Specialist

  • Participated in development and implementation of fundraising and campaign strategies.• Assessed and overhauled gift acknowledgment process resulting in 48-hour response time. • Crafted unique and engaging acknowledgments for all donor levels including CEO's major donor notes.• Managed lobby day scheduling; trained volunteers and attended congressional meetings to discuss legislative priorities.• Drafted/edited campaign advocacy tools including social media posts, blogs, and website updates.• Ensured department goals and deadlines were met by assembling project tracking spreadsheets and editorial/marketing calendars.• Increased media coverage by building relationships with reporters, writing press releases, and responding to media inquiries. Show less

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  Bountiful Gardens Landscape Design

  Aug 2020 - now

  Landscape Designer

  Specializing in the design of organic, native species gardens