Vicky Evangeliou

Experience

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  Johnson & Johnson

  Oct 1991 - Jun 1996

  Product Manager Vision Care Division

  -Responsible for managing the entire consumer product portfolio of the company, which included Acuvue ,extended wear disposable contact lenses, Surevue monthly disposable contact lenses and 1Day Acuvue ..-Developed clear and focused marketing strategies to sustain the leader's position in the vision care category in a very competitive environment-Developed and launched Surevue and 1 Day Acuvue the breakthrough innovative product in vision care health industry .Aggressively grew market shares by inceasing the market penetration in most vision categories-Implemented brand strategies, and managed appropriate budgets according to the franchise management business scheme.-Developed communication strategies for Key accounts,B2B and B2C as well as Professional affairs programs, reporting to the European Professional Affairs Director.Resposible for the Cyprus market .Reporting to Business manager Show less

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  Johnson & Johnson

  Oct 1996 - Mar 1998

  Business Manager Vision Care Division

  Responsible for the Sales, Marketing, Professional affairs, Customer service and Distribution of Vision care products distributed through the Optical channel (Acuvue, Surevue, 1 Day Acuvue)• Responsible for 4 people. Key account manager, sales and customer service• Developed and implemented several European market tests and professional programs• In eight years the division doubled the sales and profits and was regarded very successful in Europe.-Gained the award as the second in Europe out of 300 and between 10 best of the world in 1993 for sales performance..-Member of the President club of Johnson and Johnson Reporting to the South European Director and European Marketing Director according to Johnson and Johnson Franchise management business model Show less

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  MARKETING LEAD

  Jun 1999 - now

  Business expert who delivers keynotes presentations that challenge audiences to leverage their focus and pay attention to what matters most at work. Speaker on topics like Personal Branding, Marketing, Entrepreneurship, Leadeship and Mentoring🔺Panel Speaker – Startup Odyssey (Hellenic Initiative & Egg Accelerator Program)Joined fellow female entrepreneurs Danae Bezantakou and Venetia Koussia to discuss the challenges of scaling businesses. The event, streamed live to 110 viewers, generated over 23,600 video views in just five days, with 8,500 unique users and 100 questions per minute from the online audience, creating an engaging discussion for emerging entrepreneurs.📍 https://www.thehellenicinitiative.org/wp-content/uploads/2017/10/2017-Annual-Report.pdf Show less Company’s Mission: Innovation, creativity and passion to satisfy our clients’ needs via strategic approach. Company’s Services per function:Board of Directors: corporate events, board meetingsHR Department: Congresses, Symposiums, Business Games, Corporate communicationSales Department: Sales promotions, Sales meetings, special events, sales and incentive programsTrade Marketing: Sales promotions, Sales POP , Trade promotions, recognition programs, category management programsMarketing :sponsorship programs, Product launches, Creative POP, Sales & Marketing meetings, Press conferences – events, Congresses, Consumer competitions, Recognition programs, Press relations, Incentive trips International Exposure: Strategic partnership with “27names the European Live Communication Network” representing Greece until 2012Active participation in business missions with Greek Turkish Chamber of CommerceHosted buyer at Global Tourism Exhibitions for Incentives, Congresses and Events EIBTM,IMEXImplementing press related, incentive projects in New York, Saint Petersburg, Capri, Napoli, Paris, Milan, Cairo, London. New business development in United Arab Emirates. Key clients:Johnson and Johnson, L’oreal, Beirsdorf, Friesland, Kimberly Clark, ISS Group of Companies Facility Management, Novartis, Schering Plough, FAGE, Katselis, Converse, Sarantis, EEDE, Mapfre Assistencia, Halivourgia, Wella, Inchape Group, Phillip Morris, Pfizer, CSL Behring, PETROGAZ Energy Show less

  • Business Mentor

    May 2014 - now

  • Professional Speaker

    Jan 2010 - now

  • Founder Marketing Lead - Strategic Communication Agency

    Jun 1999 - now
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  European Commission Business Mentor for Female Entrepreneurs

  Oct 2011 - Jan 2014

  Business Mentor for Female Entrepreneurship

  The European Commission co-finances the creation of a European network of mentors to support female entrepreneurs by connecting them with successful business leaders. In Greece, the BUSINESS MENTORS network helps female start-ups navigate the early challenges of business, fostering growth through role models and proven success stories, particularly during times of economic difficulty.

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  Site Greece Chapter

  Jan 2014 - Dec 2016

  President of Site Greece-Society of Incentive Travel Excellence.

  President of Site Greece chapter * Site Global . Our scope : Advancing excellence in the Motivational Experiences and Incentive travel marketplace .Site is the only global authority connecting motivational experiences with business resultsSite is a global network of meetings and event professionals dedicated to delivering business results. The highest levels of workplace performance are reached by individuals and teams that are highly motivated. Motivational experiences are a powerful business tool to reward and unlock human potential to achieve corporate objectives Show less

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  VSN hub - Ancient Greek Culture in Business & Tourism

  Feb 2016 - now

  Founder - Member of Advisory Panel

  Infusing Ancient Greek culture and philosophy into business and tourism entails integrating timeless virtues like resilience and integrity into modern practices. By incorporating Stoic and Aristotelian principles, businesses can foster a culture of adaptability, ethical decision-making, and employee well-being. From thematic branding with Greek symbolism to crafting immersive tourism experiences rooted in philosophical exploration, the strategy involves creating a seamless fusion of historical wisdom and contemporary relevance.This is the History that inspires us, Light that leads us and Source that generates our concepts. http://vsnhub.comOur endeavour is to facilitate active communication inspired by Ancient Greek Philosophy and open a dialogue between various facets of the Business ,Cultural and Tourism industry.Thematic Branding:Incorporate Greek symbolism into branding elements.Visually communicate a dedication to timeless virtues.Immersive Tourism Experiences:Develop experiences that delve into Greek philosophy for tourists.Customer Connection:Engage customers through thematic events and festivals.Build a meaningful connection by offering unique cultural and philosophical experiences.Educational Workshops:Conduct workshops to explore practical applications of Greek philosophy.Empower employees with insights into adaptability, resilience, and ethical decision-making.Create memorable journeys that connect visitors with historical wisdom. Show less

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  Marketing Lead Consulting

  Jun 2017 - now

  Business Development * Marketing & Communication strategist

  I act as as Marcomm advisor, focused on driving revenues, achieving Marketing objectives and delivering KPI's. My backround as Marketeer and Entrepreneur, founding a Marketing & Communication agency, can ensure my role as a strategic solution driver. -Work and lead cross functional teams in identifying key deliverables .-Connect Brands directly to consumers.-Uncover and foster an authentic Personal Brand that you can make your wisdom and experience more discoverable, shareable and memorableI am equal parts, Strategist, Marketeer and Mentor for start ups as well as SME or Multinationals. Show less

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  Athens University of Economics and Business

  Feb 2019 - Jun 2022

  Instructor

  Personal Branding🔺E Learning Professional Course The program presents an integrated approach to personal branding, based on the Principles and tools developed and used in the marketing of businesses and organizations. The main goal is to provide the modern professional with the tools that will help him to formulate and communicate effectively his unique professional profile, to listen and adapt to changes in the external environment in a timely manner, always staying current and in demand.

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  ODAP | Hellenic Organisation of Cultural Resources Development

  Aug 2019 - Sept 2020

  Member Board Of Directors

  As a Board Member of ODAP ( ex Archaeological Resources Fund ), I was responsible for overseeing the strategic communication and development of Greece's archaeological sites and museums. My role involved creating and executing initiatives to enhance the visibility of cultural assets, boost revenue streams, and promote Greece's rich heritage both locally and internationally. By leveraging innovative strategies, I helped align the organization’s goals with modern tourism and business trends, ensuring the sustainability and global appeal of Greek cultural treasures.The Fund of Archaeological Resources is an Organisation responsible for🔺the promotion of Monuments and Archaeological sites in Greece🔺the Management of archaeological resources of Hellenic cultural heritage.🔺the expropriation of real estate for Archaeological purposes🔺general support of the Archaeological services Show less

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  Panteion University of Social and Political Sciences

  Sept 2022 - now

  Instructor

  Teaching Marketing- Strategic Communication and Sales at the Center of Life long learning at Panteion University. The Program is Start-up via digital programs . https://e-learning.panteion.gr/programmata/start-me-ti-hrisi-psifiakon-programmaton-logismikon

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  GRtraveller

  Jan 2023 - now

  Strategic Partner – GR Traveller Magazine

  Collaborating with GR Traveller Magazine to highlight Greece as a premier destination for business tourism and cultural experiences. Together, we develop exclusive features and initiatives, merging philosophy, culture, and innovation to inspire sophisticated travelers and corporate audiences.Key Projects:Showcased themes like Philoxenia Intelligence and Philosophical Leadership, spotlighting Greece’s unique blend of heritage and modernity.Created impactful editorial content for global exhibitions like WTM London, promoting Greece as a hub for business incentives and experiential leadership programs. Show less

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  Sacred Way apartments

  May 2023 - now

  Founder - Hospitality Architect

  Step into the embrace of history at the Sacred Way modern, an apartment in Athens that transcends time. Our Bauhaus building, a cherished legacy from the 1950s, has been meticulously renovated to preserve its original charm. Wander through the passages adorned with wooden doors, ancient marbles, and rooftop columns, all echoing tales of the past, while the lobby's piano adds a nostalgic melody to your stay.Immerse yourself in the significance of the Sacred Way, a legendary route from Athens to Eleusis. This path, once trodden during the Eleusinian Mysteries procession, holds religious, transport, economic, and cultural importance. Alongside, discover monuments, tombs, and sanctuaries that enrich its storied journey.Your retreat offers more than a glimpse into history; it provides modern comforts with full access to fresh towels, toiletries, and well-equipped kitchen appliances. A private office beckons for those seeking a workspace amidst cultural exploration. Navigate your stay effortlessly with insights from the house manual, detailing Wi-Fi codes and neighborhood information.Our commitment to hospitality extends to our four-legged friends; our home is pet-friendly, ensuring that every member of your family feels at home. Embark on a journey where the Sacred Way intertwines with contemporary style, creating an unparalleled Athenian experience for you and your loved ones.https://www.facebook.com/profile.php?id=61559784701550 Show less