Fernando Alfieri Trovões

Experience

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  F.biz

  Jul 2006 - Feb 2011

  Gerente de Planejamento

  Brand Strategy and Interactive Media SpecialistI specialize in developing and promoting brand purposes in interactive environments (Web and Mobile), contributing to business generation and consumer engagement.Key Responsibilities:Interactive Media Strategy: Develop and enhance brand purposes in interactive environments to foster business growth and consumer relationships.Team Coordination and Management: Oversee internal teams to ensure brands can effectively interact with their consumers through interactive media.Brands Managed:Gruppo CampariCadburyVivoSundownCrunch CerealNickelodeonUnibancoBayerNetShoesToddyElma ChipsESPNSedaKibonOMOComfortLiptonAnd others Show less

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  Leo Burnett Tailor Made

  Feb 2011 - May 2017

  Gerente de planejamento sênior

  Brand Strategy and Innovation SpecialistI excel in developing and applying brand purposes that are always aligned with the business and communication objectives of our clients.Key Responsibilities:Team Coordination and Management: Oversee internal teams and collaborate with other agencies to ensure consistent deliveries across all touchpoints.Leadership and Account Management: Lead teams and manage accounts for brands such as Camil, Coqueiro, União, and the Disney Group. Develop integrated strategies (both online and offline) for all clients.Brands Managed:P&G (Ace, Always, Naturella, Wella, Koleston, and Duracell)Arcor AlimentosThe Walt Disney CompanyGrupo Camil (Camil, União, and Coqueiro) Show less

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  Isobar

  Jun 2017 - Apr 2020

  Strategic Planning Director at Isobar Group

  I specialize in brand planning, digital communication, innovation, and data analysis for major clients such as Samsung and 99 (mobility app), Cultura Inglesa, and Sem Parar. I manage multidisciplinary teams (both in-house and hybrid teams across group companies) with the autonomy to make strategic decisions for clients and prospects.Key Responsibilities:Strategic Vision Development: Define strategic vision for clients and prospects, from inception to the development of plans and products involving group companies.Innovation and Productification: Actively contribute to the development of innovations aimed at new business opportunities for the agency and clients/prospects.Process and Procedure Design: Develop new procedures and work processes to enhance efficiency and effectiveness. Show less

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  EBrainz

  May 2020 - Apr 2021

  Head of Strategy

  Head of Strategy at eBrainz, a Gaming and eSports ConsultancyI lead the strategy department at eBrainz, where my work bridges the gap between brands and gaming enthusiasts. My role involves developing innovative strategies and ideation processes that result in products, campaigns, games, sponsorships, and more, ensuring a seamless and impactful integration of brands into the gaming and eSports universe.

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  Lew'Lara\TBWA

  Apr 2021 - now

  Strategic Planning Director at Lew'Lara\TBWA

  Leader of Communication Strategy for the Nissan Brand in BrazilAs a key member of the multidisciplinary leadership team at Lew'Lara\TBWA, I am a fundamental agent in developing both regional and local communication strategies for Nissan. My role goes beyond planning; I drive sales results and brand development in Brazil, enhancing Nissan's market presence and strengthening its brand equity.