Experience

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  Philip morris international

  May 2001 - Sept 2001

  Representante de ventas

  Ventas en todos los canales (Detalle,Conveniencia,WS) Ordenes de Venta. Merchandising. Disponibilidad del producto. 4 Ps Punto de venta. Negociaciòn de Materiales.

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  Philip morris international

  Sept 2002 - Mar 2006

  Liderazgo Del Equipo de ventas (14 Representantes) Manejo de cuentas clave Nacionales y Regionales (Oxxo, Soriana, Grupo Modelo etc.) Estrategia de Ventas. Capacitaciòn y entrenamiento. Establecimiento de Objetivos (Individuales y Grupales) Reclutamiento y selecciòn de Personal. Relaciones Pùblicas. Informaciòn de ventas. Generaciòn de Reportes. Sistemas de Informaciòn.(SIMAC,SMS,MAPINFO) Entrenamiento a la fuerza de ventas. Presentaciones a Niveles Directivos.

  • Lider de Zona

    Oct 2003 - Mar 2006

  • Administrador de Ventas

    Sept 2002 - Oct 2003
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  Abinbev

  Nov 2006 - Jul 2013

  • National Sales and Marketing• In Charge of P&L in Mexico• Team KPI’s tracking to Managers and Coordinators• Marketing Budget Administration. ($5.5 M USD)• Marketing campaign development (ATL, TVC’s, Social Netwoork, Radio )• Business and sales objectives KPI’s• Marketing research and consumers profileResume 2012: Volume Growth 2.6% vs LY EBITDA 34 M USD +8.9% vs LY Annual sales above 100 M USD Commercial Plan and marketing campaign in time with great results.Resume 2011: Volume Growth 7.4% vs Budget EBITDA above 25 M USD +12% vs Last year Successful Campaign Implementation and national promotions with excellent results.Excellent results in positioning, brand awareness and top favorite brandResume 2010: Volume Growth 6% vs Budget, EBITDA above $22 M USD +10%. Successful Campaign Implementation and national promotions with excellent results. Show less -Regional de ventas BC y Sonora. -A cargo del 50% de las ventas a nivel Nacional. -Crecimiento en el 2009 del 12 % vs 2008 -Crecimiento en el 2008 del 17% vs 2007 -4 Coordinadores de Mercadotecnia en Region Noroeste (Equipo de promotores-merchandisers) -Administracion/Control de presupuestos (1.6 mll de dlls) -Desarrollo de campanas de MKT (Manejo de medios) -Desarrollo e implementación de estrategias de ventas -Inteligencia de mercado -Eventos y Patrocinios a nivel Regional -Seguimiento de Objetivos de negocio y ventas. -Capacitacion y entrenamiento. -Asegurar y fortalecer la relación comercial con Grupo Modelo Show less

  • Country Manager Mexico

    Mar 2010 - Jul 2013

  • Gerente Regional de Noroeste

    Sept 2007 - Mar 2010

  • Coordinador de Marketing (Coah-Dgo)

    Nov 2006 - Sept 2007
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  Play agency

  Dec 2013 - now

  Founding partner

  Responsible for the growth strategies of the agency, within these decision-making processes from the financial and administrative areas, as well as the construction of work teams. Sustain double digit growth until 2019 and maintenance in the last 2 years. We develop strategies for international brands such as Castrol, Miller, Coors Light, Indian, Jacobs, RZR, CEMEX among others. Experience in a commercial and marketing areas in large companies helps us to develop effective actions for brands to achieve objectives, mainly in sales and return of investment. Show less