
Gideon Gachema
Sales rep

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About me
Business Banking Retail Relationship Manager Absa Bank Kenya| CIM 6| CISI 1 certified| Business intelligence analyst | Public & Foreign policy analyst.
Education

University of Nairobi
2024 - 2025Master of Arts - MA Research in Public Policy on going.webp)
The Chartered Institute for Securities & Investment (The CISI)
2023 - 2023CISI 2 Certification candidate Wealth management-Regulation and market practises (Kenya) candidate
University of Nairobi
2014 - 2018BA Political science International Relations,Armed peace and conflict studies and EconomicsActivities and Societies: Politics and economics analysis Analysis of Political behaviour in developing countriesAdvisory on economic and policy issues affecting Africas economies.As part om my work and assignment include,Research on Human right in Africa 2015,The bounce back of Kenya Airways2015.

Strathmore University
2023 - 2023Executive course Business Intelligence.webp)
The Chartered Institute for Securities & Investment (The CISI)
2022 - 2022CISI 1 certification Wealth management-Investment and securities PassInvestment advisory and management services.

University of Nairobi
2012 - 2013Diploma Purchase and suppliesActivities and Societies: 2013 Purchasing and supplies management,Political science,conflict management and Economics.

CIM | The Chartered Institute of Marketing
2021 - 2021Diploma in Professional Digital marketing. Chartered Institute of marketing (CIM)Develop marketing plan for corporates and businesses.Develop digital marketing framework on digital platforms.Through digital marketing, help projection of revenue and ROI.
Experience

Standard Chartered Bank
Jan 2008 - Feb 2009Sales rep• Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.• Helped resolve client problems quickly with superior customer service by on-boarding them to digital banking.• Devised and implemented product strategies for filling market gaps and driving consistent sales.• Fostered close-nit partnerships with customers to uncover and meet specific goals.• Communicated with customers to understand needs and recommend appropriate solutions.• Pursued minimum of 300 new leads each month. Show less

Barclays
Feb 2010 - Jan 2019Sales ExecutiveManagement of Loan processes in Retail sector of the bankCheckoff management for retail clients.Closing sales for Barclays products;personal loans,mortgages,credit cards,accounts , Asset finance.

Absa Group
Jan 2019 - Nov 2021Relationship Officer• Grew liability portfolio with over 50% from Kes 300M to 450M.• Signed new partnerships with companies such as Oxford university Press E.A, Brackenhurst hotel, printing service limited which brought in sales totaling to Kes 100 M, opened over 200 accounts, sold over 70 credit cards giving an income of over 10M YoY.• Engage top 200 customer on the branches portfolio and cross sell banks products to them this helped to grow branch revenue from Kes 1.5B to 2B moving from position 21 to 9 in 2019.• Processed and recommended extension or decline of loan facilities to customer’s dependent on their credit performance.• Compiled database of loan applicants, credit histories corporate financial statement and other relevant financials to assist in solutioning customers.• Assisted risk team review complex loan applications by supporting via dispensation or recommendation. Show less

Absa Bank Kenya
Nov 2021 - Mar 2023• On boarded corporate such as SAP East Africa, Tetrapak Ltd, Hotpoint K ltd, Oracle systems all valued at a total of USD 1Billion for retail and corporate business with Absa.• Opening the frontiers gave time for Relationship managers in premier banking to deepen relationship by improving their NPS score to over 85% from average of 60% YoY.• Supported other segments of the bank (AWB, Corporate banking, business banking and wealth management) in solutioning the customers both individually or as an institution through ecosystem approach.• Through business development and working with marketing team, have been able to improve penetration and presence of Absa bank in different companies from 9.3% previously to 37% form value of business reported from the companies standing at over Kes 200M in liability, Kes 1.5 in asset (Loans) credit card standing at over 50 etc.• Tracking of sales performance in this companies by getting data from both premier, branch network and other segments of the bank to enable achievement of ROI to target tune of Kes 5Billion in short/middle term plan.• Doing daily competitor analysis in premier proposition product so that I keep improving Premier banking as to go private banking in Kenya.• Closely working with product, risk and Absa@work team to develop financial models that will solution Premier banking which include investment and wealth solution. Show less • Continuous recruitment of premier customer to achieve 15000 clients in 2025 from current 9000.• Client relationship management and offering financial and investment advisory as an expert• Managing liability book and portfolio of Kes 1.5B, by helping customer invest in financial markets such as Treasury bond, infrastructural bond, term deposits, unit trusts etc.• Drive increased assets balance sheet per customer, liability balance sheet through continuous engagement.• Processing customer instructions.• Drive cross-selling to customers for all bank products both in retail and corporate or business banking.• Attend appointments on behalf of the relationship manager and ensure CLM involvement with the team designated for this support. Show less
Business Development Manager-Premier Banking, CIM
Feb 2022 - Mar 2023Assistant Relationship Manager-Premier Banking
Nov 2021 - Mar 2022

Absa Group
Mar 2023 - nowSME Relationship Manager• Enhance relationship with in business banking platform.• Manage and solution customers to grow their business-currently handling clients with 50M>turnover and above• Solution businesses with digital platforms as a one stop shop.• offer financial solutions such as Tradelines, Local credits, STLs, Secured facilities, Ecosystem circle, BGIs, credit papers etc.• Grow balance sheet annually with between 15-20% growth to 1.5B on my portfolio.• Insure businesses with ALAK insurance propositions.• Responsible of growing customers in my portfolio from SMEs to MSMEs to Commercial customers.• Play an advisory role to customers on areas of investment such as financial assets (IFB/Unit trusts/Endowment fund/Bonds and offshore investment.• overseeing customer satisfaction under NPS scores. Show less
Licenses & Certifications
- View certificate

Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingJul 2021 
Strathmore University & Absa Financial Innovation Program
Strathmore UniversityMay 2023
Business Banking professional
Moody's AnalyticsAug 2025.webp)
CISI 1
The Chartered Institute for Securities & Investment (The CISI)Jan 2022
Honors & Awards
- Awarded to Gideon GachemaBest sales rep of the 2014,2015 & 2019 Barclays Bank of Kenya Jan 2014
Volunteer Experience
Youth Member of parliament ( National youth parliament)
Issued by Nyeri District youth committee on May 2005
Associated with Gideon GachemaMentor
Issued by Barclays Bank of Kenya on Oct 2016
Associated with Gideon GachemaDelagate and volunteer
Issued by YOUTH EMPLOYMENT SUMMIT CAMPAIGN on Sept 2006
Associated with Gideon Gachema
Languages
- enEnglish
- kiKiswahili
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