
Miia Vento

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About me
Head of Shops, Q-commerce Foodora Finland
Education

Haaga-Helia University of Applied Sciences
2016 - 2019Bachelor of Business Administration (BBA)
Experience

SLM Finland Oy / Pizza-online.fi
Feb 2010 - Jun 2013Leading pizza-online.fi customer care, editorial and restaurant operations functions.✔️ Recruiting, managing and coaching the team ✔️ Managing customer care and editorial team's daily activities and performance✔️ Implementing and developing the customer service SOPs and tools (e.g. Salesforce)✔️ Implementing various KPI’s according to the company strategy✔️ Optimizing the service operations✔️ Customer care cost optimization✔️ Implementing BPO for customer care✔️ Annual budgeting, planning & forecasting Show less Pizza-online.fi, now recognized as foodora, pioneered the concept of food ordering platforms in Finland.I became an integral part of the team as its inaugural operational member, back when it comprised only the founders and a handful of developers. Embracing the dynamic spirit of every startup, we transcended conventional job roles, successfully curating a comprehensive selection of pizzerias on the platform nationwide.My responsibilities encompassed a spectrum of roles, including customer service, the establishment of new web stores, the seamless maintenance of online storefronts, processing refunds and more. Show less
Head of Customer Care
Feb 2011 - Jun 2013Administrative Assistant
Feb 2010 - Feb 2011

Delivery Hero
Jun 2013 - Dec 2018After foodora was acquired by Delivery Hero, foodora and pizza-online.fi united their forces. As a Chief Sales Officer I was responsible for commercial functions for both brands in Finland.✔️ Member of the Finnish Management Team✔️ Developing long-term strategic direction and growth for sales functions in Finland in close collaboration with Berlin HQ ✔️ Outlining the company strategy and goals (OKRs) as part of the management team✔️ Budgeting, forecasting and planning✔️ Continuous collaboration, best practice sharing and sparring with regional counterparts across +30 entities in Delivery Hero✔️ Managing the sales department including field sales, sales operations, account management and corporate sales (B2B)✔️ Leading the teams: recruiting, coaching, setting targets, optimizing performance and ensuring the well-being of all team members✔️ Developing and implementing operational excellence (e.g. lead management, hunter-farmer model, NCR sales etc.)✔️ Ongoing development of sales strategy and sales tools✔️ Responsible for the entire revenue of pizza-online.fi including commission and non commission revenue streams✔️ Sales, contract negotiations and closing with the multi-national restaurant chains (e.g. Burger King and McD)✔️ Responsible for vendor relationships, churn and profitability of the vendor portfolios managed by account managers, including renegotiations and optimizations of vendor behavior✔️ Reporting to the CEO Finland Show less Pizza-online.fi was acquired by Delivery Hero, the world’s leading local delivery platform, in 2013.As a Head of Operations and a member of the Finnish Management Team, I was building and overseeing multiple departments such as commercial, HR, office management, marketing and product. Fast paced growing environment required extensive recruitments in every department and building high-performing teams was one of my key responsibilities.✔️ Business planning and development in the management team ✔️ Extensive recruitments in multiple departments (HR, Marketing, Product, Finance, Operations)✔️ Structuring teams and processes according to Delivery Hero’s strategy in close collaboration with key stakeholders in Berlin HQ✔️ Standardizing and streamlining operations and processes across the company✔️ Budgeting and planning for various departments✔️ Identifying new business potentials, business and product development✔️ Executing key projects e.g. implementing necessary changes to ensure compliance regarding EU directive 1169/2011 ✔️ Managing tech department change negotiations as a part of company-wide platform migrations✔️ Continuous change management and employee satisfaction securement in the fast changing environment✔️ Reporting to the CEO FinlandMaternity leave 6/2015-6/2016 Show less
Chief Sales Officer
Jan 2017 - Dec 2018Head of Operations
Jun 2013 - Dec 2016

Foodora
Jan 2019 - nowWith 10+ years in a challenging and dynamic environment, I've honed my skills across various business domains. I've spearheaded critical cross-functional strategic projects, contributing to the thriving foodora ecosystem.Key Achievements:🚀 Launching Shop UI on foodora Platform:Led the launch of the new UI, ensuring compliance, testing, and seamless implementation of required product features.🚀 Launching foodora Markets in Finland:Pioneered the launch of foodora Markets, our online supermarket service. From ideation to a fully functional store in six months, I managed the project, collaborating with stakeholders across management, HR, logistics, category management, product, legal, marketing, and customer care.🚀 Developing and Launching Virtual Food Brand 'Wing it!' in Finland:Oversaw the development, roll-out, and performance management of the project, achieving +35 cities and +50 outlets with high-quality performance KPIs in seven months.In addition, I've concurrently managed diverse projects such as POS integrations for restaurant chains, A/B testing of product features, and legal projects to ensure compliance. I've also negotiated with FMCG companies to enhance our q-commerce selection.Maternity leave 1/2021-8/2022 Show less
Head of Shops
Sept 2024 - nowInterim Head of Shops
Oct 2023 - Sept 2024Project Director, Business Development
Jan 2019 - Sept 2024
Licenses & Certifications

Certified ScrumMaster (CSM)
Scrum Alliance
Languages
- enEnglish
- swSwedish
- frFrench
- noNorwegian
- geGerman
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