Odile Da Silva

Experience

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  Balsera Communications

  Mar 2008 - Jul 2013

  Project management for key accounts of Balsera Communications, one of the country’s premier Hispanic public policy communications firm. Assisted CEO in business development, client services and management. Campaign Management• Assumed critical responsibilities for several national, statewide, and local campaigns, including the 2008 and 2012 Obama Presidential Campaigns (67% of the national Hispanic vote), The Federal Communication Commission Digital Transition Communications Campaign, The 2008 Children’s Trust Reauthorization Campaign (86% voter approval), The National Museum of the American Latino Commission’s Public Communications Campaign.Communication and Media Management• Developed and leveraged relationships with numerous media outlets and producers national and internationally, facilitating the content of key communication pieces for all platforms.• Produced radio spots in alignment with the client communication strategy. • Strategic media purchase for several initiatives to broadcast campaign messages.• Organized party surrogates for interviews or debates on Spanish language media outlets.Public Affairs• Facilitated the exchange of public opinion and political awareness and liaised between the firm, elected officials, their staffs, and the general public. Coordinator for numerous issue advocacy projects both at local and national level. Show less

  • Public Affairs Specialist

    Mar 2008 - Jul 2013

  • Executive Administrator

    Mar 2008 - Jan 2010
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  Haitian-Americans for Progress

  Jan 2013 - Jan 2014

  Strategic Consultant

  • Secured strategic meetings with high-ranking foreign affairs committee members in the U.S. Senate, to advocate for humanitarian crisis and a fair immigration process.• Developed an international plan to raise awareness about the Haitian-Dominican humanitarian crisis by facilitating high-level discussions with United States government members and community key leaders. • Led a fundraising initiative that met 100% of the organizations financial goals to fund the outreach project.• Created a messaging strategy for the project that incorporated politically-sensitive and culturally-diverse platforms. Show less

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  Florida Water and Land Legacy Constitutional Amendment

  Feb 2014 - Jan 2015

  South Florida Fundraiser and Media Outreach

  • Developed core Hispanic message for Florida Water and Land Legacy, and The Florida Conservation Alliance Institute state wide Hispanic market radio buys.• Member of the finance team responsible for raising $4.6 million. The Amendment was accomplished during the 2014 Florida General Election, by receiving 75% state wide voter approval.• Executed a strategic earned media campaign in the South Florida market and served as spokesperson. • Implemented a fundraising plan including research, stewardship and oversight for donors of their contributions, membership drives, major gifts, sponsorships, and events. Show less

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  The Advocacy Network on Disabilities

  Feb 2015 - May 2017

  Director of Advocacy and Public Policy

  • Developed solid strategies that elevated the organization’s profile in governmental, business, philanthropic and civic activities. • Secured a strategic business partnership with Miami-Dade County Public Schools (MDCPS) and other non-profit organizations, that resulted in a county wide initiative contract targeting at risk childrenpopulations.• Identified, sought, and obtained additional funding resources to support the policy, advocacy and programmatic agenda increasing the organizations fundraising capacity by 50%. • Implemented an integrated communications plan, serving as the liaison and spokesperson with media outlets. Show less

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  MACtown, Inc.

  Jun 2017 - now

  Director of Corporate Operations

  • Partner with organization CEO to plan and develop sustainable and effective initiatives to increased adoption, utilization and compliance of the organization.• Identify and manage strategic projects, which ensure ongoing financial needs are maintained while diversifying future funding for the organization’s continued health to include such grants as Florida Department of Transportation (FDOT), private foundations, and City/County/State appropriations monies.• Develop and manage multiple departments and ongoing communication of department review, status while providing mentorship and professional development.• Liaison and Project Manager for Federal and State application process and funding.• Drive completion of project milestones through effective leadership, communication and timely follow up. • Collaborated with the Florida Department of Education to create the first Direct Support Professional (DSP) apprenticeship program to elevate the quality of care provided while setting standards used across the State of Florida.• Implemented organizational structure and programs to facilitate Joint Commission accreditation readiness. Show less