Jennifer De La Mora

Experience

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  Chrysler Group LLC

  Jun 2012 - Apr 2013

  Marketing Analyst - Intern

  Sell ​​In promotions for participating FIAT, Mitsubishi and Chrysler dealers to boost sales.

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  AIESEC México

  Jan 2013 - Dec 2013

  VP Talent Management AIESEC UP

  Recruitment, Selection, Allocation and Feedback for new members in the organization at Universidad Panamericana.Rewards for outstanding members.Relationship between trainees (from another countries) with active committee members.

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  L'Oréal

  Apr 2013 - Jun 2014

  Marketing and Communications - Vichy Intern

  * Launch events for new skin care products, public relations and budget analysis for POS activations.* Community Manager for Roger & Gallet and Vichy Mexico.* Improve strategies for sales increase.

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  Publicis

  Jul 2014 - Dec 2015

  Account Executive Garnier

  Account Management for Garnier by:* Development of advertising campaigns for Garnier´s Hair Care, Coloration, Skin Care and Deodorants.* Correct management of Budget.* Working with strategic thinking in order to find new insights which would take the brand to consumer's engagement.* Analysis of main competitors.

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  EF International Language Centers

  Mar 2017 - May 2018

  Online Marketing Specialist

  Responsible for developing, implementing and managing marketing campaigns that promote EF MX and its products and services. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.I also identify and evaluate new digital technologies with Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.I am responsible for tracking of EF Mexico´s Facebook Fan Page and Instagram Campaigns. Show less

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  The Insiders

  Jun 2018 - Aug 2020

  Content Manager

  The Insiders is the leading global influencer network creating emotional connections between consumers and brands by engaging everyday shoppers and the people in their lives with products, both on and offline. The Insiders community has millions of everyday consumers in all walks of life, spread across over 40 countries. Community members are called Insiders because they are privy to exciting and educational brand experiences with several of the world’s most iconic brands from multinational companies like P&G, Nestle, Johnson & Johnson, Samsung, and Philips.Responsible to make the translation between the brand and our Insiders community (Target Group), by focusing on highly talkable content or convincing facts in simple and clear benefits to explore. The Content input focusses on the WHAT (product education & messages) and HOW (steps of the campaign process, in order to engage participants). This framework outlines clear directions for community management during the course of the campaign, to results into the intended messages of the participants. Show less

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  Four Seasons Hotels and Resorts

  Jun 2021 - Mar 2022

  Marketing Manager

  Pre-Opening. World’s leading luxury hospitality company.Direct reporting line to the Four Seasons Resort Tamarindo’s Director of Marketing for the Resort’s marketing strategies and projects and supporting Four Seasons Resort Tamarindo’s Director of Public Relations and Communications (PRD) for the Resort’s digital marketing strategies, to include social media and media relations support.Website.· Build and launch of the resorts website.· Management and audit of the main resort website, app and microsite copy & images.· Adding applicable hyperlinks to keep customers journey within the business.Digital Marketing/ PPC & SEO.· Creation of strong integrated digital marketing strategy to support the launch of the resort.· Identify strong & weak points and implement appropriate copy and images for paid search and paid social.· Update and edit PPC TLP to highlight most intriguing offers for booking.· Continuing to update channels to create higher SEO. Content Creation.· Management and coordination of the existing content on behalf of the resort.· Coordination and support in the management of photo and video shoots.· Coordination of the “TMR content creation” team with the social media agency.Collateral.· Management and coordination of the preopening collateral project to include hotel, marketing, F&B & Spa scope.· Coordination and support on the “Tamarindo Orange” unique color project.Online Reputation Management (ORM).· Identify local comp set and build ORM goals.· Create, edit and audit ORM channels as necessary on Trip Advisor, Open table, Yelp, Google, Facebook.· Train Operational Managers on ORM policy.· Create and implement ORM review ranking tracker.· Auditing all information to be uniform with the services on FS.com· Audit and update OTA pages with appropriate imagery and copy.Local partnerships· Investigation and coordination in conjunction with the Director of Marketing on local partnerships with appropriate luxury brands. Show less

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  Rosewood Mayakoba

  Mar 2022 - Jun 2024

  Community Manager

  Content Marketing Management for Zapote Journey Bar and Rosewood Mayakoba.Creating and implementing Social Media strategy.Identifying local comp set and building Online Reputation Management (ORM) goals.- Development, generation and awareness execution for Rosewood Mayakoba's digital strategies through online campaigns, web and mobile presence to include social media channels, mobile app and proprietary websites.- Digital marketing campaigns creation to include creative assets, copy, and other internal and external sales & marketing efforts in conjunction with hotel’s third party vendors, including SEM, Public Relations, GDS marketers and Rosewood sales channels.* Creating a social media calendar for posts, stories and reels. * Creating applicable free-standing social channels. * Responding to inquiries in a timely fashion. * Engaging with influencers and managing influencer requests. * Ensuring the right channels are being used and if not, set up accordingly. * Creating a revenue post strategy on social - direct booking via hyperlinking to PPC TLP sites. * Adhering to RHG Photo Guidelines. * Influencer engagement.* Following and implementing brand photo guidelines.* Best practices on content creation. UGC Management.Reports directly to PR & Communications Director and Sales & Marketing Regional Director. Show less