
Eshani Kumbhani
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About me
Co-founder & Director of UX @ Spinach | UX strategy, design thinking
Education

Copenhagen Institute of Interaction Design (CIID)
2017 -Continuing Education Service Design
J.J Institute of Applied Art
2001 - 2005Mumbai, Bachelor of Fine Arts - BFA
St anthony girls high school
1989 - 1999
Hyper Island
2011 - 2012Sweden Interactive Art Direction
Parsons School of Design
2008 -New York Documentary Film makingExploration of sound and video for documentary film making.Emphasis on storytelling and sound design.
Experience

Publicis Ambience
May 2005 - Jun 2006Visualiser
JWT
Sept 2006 - May 2011Creative Supervisor (Art)
Jul 2010 - May 2011Senior Art Director
Sept 2006 - Jun 2010

ACHTUNG! Amsterdam
Mar 2012 - Aug 2012Concept and Design
McKinsey & Company
Mar 2013 - May 2015User Experience Design SpecialistDuring my time at Mckinsey, I was the primary Design Lead/Manager/UX trainer for Fractal Ink's team for Mckinsey Digital and the Mckinsey Knowledge Centre. I have supported various engagements in US, Europe and APAC region. Some of these are: - Lead UX for creating Indonesia's first digitally enabled bank. Using design thinking workshops, visualising, testing and iteratively implementing seamless UX experiences for on-boarding, peer-to-peer and customer first features for mobile banking.- Lead UX designer on Cleansheet analysis for the world's largest telecommunications company. Conceptualising data visualisations and creating flows for the enterprise user experience.- Supporting BFSI digital transformation initiatives in the APAC region for creating seamless experiences across customer and enterprise processes, using design thinking, UX research and testing methodologies Show less

Fractal ink Design Studio
Mar 2013 - May 2015Associate Director - User ExperienceI was the primary lead for Fractal Ink's team that worked with Mckinsey Digital and Mckinsey Knowledge Centre. I have successfully managed and mentored the growing team, training young UX designers and leading these UX teams for various projects spread out across the world.

ISDI Parsons Mumbai
Jan 2014 - Mar 2014Visiting Faculty- Service Experience DesignCreated and conducted the service design module for the Diploma in 'Creative Entrepreneurship' in its pilot year

Independent
Jun 2015 - Dec 2016User Experience Design Specialist- UX expert with Tech companies for projects with BCG, Mckinsey and Spicejet Airlines- Collaborated and consulted with E-commerce, Edu-tech, Food-tech and Travel sectors as a User-experience Design expert

Thought(x) Media / SINE-IITB
Jun 2015 - Oct 2016Co-founder, Head Of DesignIncubated by SINE, the innovation and entrepreneurial incubator of IIT Bombay, Thought(x) media is a unique content management system for journalists, writers and day-to-day bloggers to research, manage and publish their work on any platform with the help of nifty tools and user-friendly interfaces.The enterprise version was designed to provide seamless publishing experiences for work-flow management to legacy publication houses across India

Spinach Studios
Jan 2017 - Mar 2023Founder and Director of User ExperienceSpinach is a research-led and insight-driven UX design studio. We’re design thinkers and makers of services and products for the internet. We innovate, transform brands and create products and experiences shaped by deep human understanding.We’ve worked with brands in Aviation, E-commerce, Education, Financial Advisory, Content Blogging, Home Automation, HR tech, Online Therapy, Management Consulting and Travel, among others.

Spinach Experience Design
Apr 2023 - nowCo-founder and Director of User ExperienceAs a co-founder of Spinach Experience Design, I thrive in wearing multiple hats as an entrepreneur, leader, and director of user experience (UX). At Spinach Experience Design (SED), we are a full-service design and development UX UI company dedicated to crafting exceptional digital experiences. Our core services encompass Customer Experience (CX) Design, UX Design, Product Management, Mobile App Development, and Web Development.As a seasoned UX practitioner, I spearhead user research, design, and user testing practices at Spinach. My role entails formulating robust UX strategies, overseeing UX research initiatives, and steering teams towards delivering successful outcomes that align with future business goals and prioritize customer-centricity. With a proven track record, I have led teams and executed projects across the globe, spanning diverse sectors including airlines, education, mediatech, healthcare, telecom, insurance, wealthtech, and pharma Show less

Spinach Experience Design
-Co-founder and Director of User Experience
Licenses & Certifications

UXC - UX Research
Nielsen Norman Group
Honors & Awards
- Awarded to Eshani Kumbhani10 Upcoming young ad professionals in India Featured in Businessworld India magazine May 2010
- Awarded to Eshani KumbhaniGold for Environmental Design Cannes - Design Lion Jun 2009
- Awarded to Eshani KumbhaniGold medal for Final year campaign J.J Institute of Applied Art Apr 2005
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