Francesco Angeli

Experience

• 

  Il Vicolo

  Oct 2003 - Mar 2004

  Editor in Chief

  Main responsibilities/achievements: ● Curated art and literature magazine Graphie as Editor-in-chief.● Organised and promoted creative writing contest Graphie; owned responsibility for web content editing on the company website.

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  Minerva Edizioni

  Mar 2004 - Mar 2007

  Graphic Designer

  Main responsibilities/achievements: ● Performed graphic design and editing for print (books and promotional material).● Owned responsibility for content production (web content editing) on the company website.

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  Google

  Apr 2007 - Oct 2013

  ● Protected the integrity of the Google Display Network by developing and enforcing Google AdSense Policy across multiple markets. ● Implemented scalable solutions for tackling product abuse, liaising and collaborating with other departments (e.g. engineers, sales, search quality) and locations.● Educated the publisher community (e.g. posts on the official AdSense Blog).Key Achievements:● Received an award for pioneering the use of a new tool for automated detection of policy violations within the Google Display Network.● Consistently ranked among global top performers in core-job.● Developed specialised regional expertise, becoming the go-to expert for markets such as Italy, Spain and Spanish-speaking Latin America. Show less Main responsibilities:● Protected the quality of the Google index by developing and enforcing Google Webmaster guidelines across multiple markets.● Led the core-job activity of specific language teams (e.g. Italian, Spanish) by analysing markets trends and defining market strategies.● Liaised and collaborated with other departments (e.g. engineers, sales, customer support) and locations (e.g. business trips to Google headquarters in Mountain View and Beijing) in relation to web spam. ● Educated and supported the webmaster community and users via Google official help centres and blogs.● Implemented scalable solutions for product abuse fighting.● Provided coaching/mentoring within the team.● Performed translation and localisation tasks in relation to Google Search.Key Achievements:● Consistently exceeded expectations with regard to quality metrics for my markets of responsibility.● Successfully coached other team members helping them improve their performance.● Successfully led specific task-forces across multiple markets. Show less Main responsibilities:● Protected the quality of the Google index across multiple markets.● Liaised with other departments and locations in relation to web spam (e.g. engineers, sales, customer support).● Educated and supported the webmaster community and users via Google official help centres and blogs.● Implemented scalable solutions for product abuse fighting.● Performed translation and localisation tasks in relation to Google Search.Key Achievements:● Received an award for core-job performance● Was promoted to Analyst position. Show less

  • Online Publishers Policy Analyst

    Mar 2012 - Oct 2013

  • Search Quality Analyst

    Apr 2010 - Mar 2012

  • Search Quality Evaluator

    Apr 2007 - Mar 2010
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  Brookfield - Strategic Digital Marketing

  Nov 2013 - Sept 2014

  SEO Account Manager

  Main Responsibilities: ● Held responsibility for all aspects of SEO for the company’s portfolio of clients, with specialisation in the hospitality industry. Tasks included SEO audits, technical SEO recommendations to developers, development and execution of SEO strategies, on-page / off-page optimisation, content strategies and social media integration.● Performed Web Analytics and produced regular reports to clients on websites’ performance.● Collaborated with developers, designers and other stakeholders on Site Architecture and User Experience.● Liaised with content editors and provided SEO related training.● Optimised SEM campaigns and worked on the integration between SEO and SEM.● Defined and improved internal processes and workflow.Key Achievements:● Improved the SEO performance of the company's portfolio of clients contributing to their bottom-line business goals.● Introduced best practices and new processes in relation to SEO, defining internal documentation and workflows such as technical specifications for developers, content creation best practices and optimal integration of SEO with web design/development.● Successfully trained a team of content editors and new starters in relation to SEO. Show less

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  Yahoo

  Oct 2014 - Jul 2015

  Business Planning and Operations Analyst

  Search Marketplace Team (Marketplace Integrity) Main Responsibilities:● Protected the health and growth of Yahoo's affiliate search business – publishers monetising their properties with search advertising from the Yahoo/Bing Network – performing data analysis and reporting on publishers'​ performance and traffic quality analysis.● Collaborated with publisher management and customer support teams to develop optimisation plans for publishers and contributed to Yahoo's publisher deal review process providing insights and decision support.● Maintained communication with global and regional teams; provided European context and ensured prompt localisation of relevant initiatives.● Improved existing policies, processes and internal systems.Key Achievements:● Had direct impact on the integrity of the advertisers-publishers-users ecosystem within the Yahoo/Bing Network, e.g. dramatically reducing refunds to advertisers due to invalid traffic and improving internal quality metrics.● Drove the creation of a Policy Dashboard, an internal tool for the reorganisation of Yahoo’s Publisher Policies and the optimisation of internal review processes.● Took ownership of the deal review process in EMEA, acting as gatekeeper for the approval of publishers, products and properties in Yahoo’s affiliate search network. Show less

• 

  Simply Business

  Sept 2015 - Nov 2017

  SEO Manager

  Main responsibilities:● Defined and executed Simply Business’ SEO strategy and activity – all aspects: e.g. on-page, off-page, technical SEO, content strategy – as owner of the natural search channel, in coordination with other acquisition channels within the marketing team.● Collaborated with other teams (e.g. development, design, UX, product management etc); liaised with external agencies; coached and trained the content team in relation to SEO.● Managed and collaborated with an SEO Executive.Key achievements:100% YOY increase of organic traffic to the Simply Business UK site, contributing to positive YOY revenue growth. Show less

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  Wolfgang Digital

  Nov 2017 - Mar 2021

  Senior SEO Analyst

  Worked as Senior SEO Analyst/Strategist with a number of clients, Irish and international, across different industries (such as finance, tourism, education, retail, real estate and more).Awards won for specific campaigns:- European Content Awards 2020Travel / Leisure Content Campaign of The Yearhttps://europeancontentawards.com/2020-winners/- Content Marketing Awards 2019Highest Conversion Response from a Content Programhttps://www.contentmarketingawards.com/2019-winners/- The Drum Search Awards 2019SEO - Most Effective Use of Contenthttps://www.thedrumsearchawards.com/search-awards-2019/seo-most-effective-use-of-content/not-content-with-arctic-seo-success- The Irish Content Marketing Awards 2019Best Content Marketing Award - Non-Retail Consumerhttps://www.irishcma.ie/shortlistSEO Team Awards:- 2019 Search Engine Land AwardsAgency Of The Year – SEOhttps://searchengineland.com/meet-the-winners-of-the-2019-search-engine-land-awards-317856 Show less

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  Indeed.com

  Apr 2021 - now

  Working to improve Indeed's organic search performance across multiple international markets.In May 2023 I won the "Exceptional Marketer Award". This is from the announcement:"Since Francesco's hire in Spring 2021, he's led international Career Guide SEO growth from 1M to 16M monthly visits (+1,600%!), in large part to his strategic guidance and implementation of proven growth tactics. He's a trusted and respected collaborator to SEO and JSX teams, who nominated him for his outstanding leadership on revamping Career Guide content production guidelines to better target & positively impact the Reach KR." Show less

  • Senior SEO Growth Manager, SEO Team

    Jul 2022 - now

  • SEO Manager, International Markets

    Apr 2021 - Jun 2022