Dianne Zukowsky

Experience

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  WHNS | FOX Carolina

  May 2008 - Sept 2011

  Promoted to Account Executive and was heavily responsible for developing new business. Created an account list from scratch. Cold called, set appointments, consulted with decision makers and provided clients with advertising ideas and solutions using broadcast and digital platforms. Hired upon internship completion. Assisted the General Sales Manager and the National Sales Directors by entering and maintaining all national sales orders. Worked closely with the Account Executives at the National Rep Firm. Assisted the Local Sales Manager and Local Account Executives by inputting and managing local sales orders.

  • Account Executive

    Apr 2010 - Sept 2011

  • National | Local Sales Assistant

    May 2008 - Apr 2010
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  WTVR | CBS6

  Sept 2011 - Jul 2013

  Account Executive

  I worked closely with local businesses and regional + national agencies to help them achieve their marketing and advertising goals. I was largely responsible for developing new business revenue and providing clients with broadcast, online, social media and mobile marketing campaigns. I built and maintained strong relationships with direct clients and national agencies to establish long lasting trust and partnership. Consistently overachieved digital and new business budgets.

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  WPTV | NewsChannel 5 | NBC

  Jul 2013 - Dec 2014

  Integrated Media Account Executive

  Managed a heavy list of transactional accounts and developed new business and digital revenue. I worked with local and national agencies to help them hit their objectives while growing the station's share of revenue. I partnered directly with local clients and provided them with multiplatform marketing solutions that were customized to fit their businesses needs. Successful at selling and implementing digital campaigns that included a wide variety of digital products such as SEM, SEO, Advanced Targeting Solutions, Display Ads and Video Pre-Roll. -Ranked Top 5 for Percent to Budget in Digital Revenue across all Scripps Properties.-Ranked Top 20 for Percent to Budget in New Business Revenue across all Scripps Properties. Show less

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  Media General

  Dec 2014 - Dec 2016

  Account Executive

  I created solution oriented marketing campaigns to help local and regional businesses grow. I negotiated and executed broadcast media campaigns for national, regional and local clients in conjunction with advertising agencies and media buyers. I was responsible for developing new business revenue while managing and growing a robust list of transactional accounts. I partnered directly with local businesses to provide them with marketing solutions that were customized to fit their businesses needs and maximized their ROI. Show less

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  Lin Digital

  Dec 2014 - Dec 2016

  Account Executive

  I planned, negotiated and executed digital campaigns for national, regional and local clients. I collaborated with business owners and based on their objectives, I recommended digital advertising solutions through the use of Lin Digital's products. I assisted in the creative process of developing ads for display and social media. Experienced in utilizing digital marketing tools like Search Engine Marketing, Search Engine Optimization, Mobile, Targeted Display, Video, and Facebook.

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  DZ Advertising

  Jan 2017 - Feb 2019

  Owner

  We are a media planning, buying and optimization agency that guides clients to better advertising results. We use powerful research tools to build insightful and innovative media plans for our clients. By measuring ongoing performance we can identify under-performing media that can be redeployed for even greater returns. To us, it boils down to generating demonstrable results and building an ever-improving marketing model.Traditional media services include Broadcast TV, Cable, Radio, Print and Outdoor. Digital media services include Targeted Display, Paid Social, Targeted Video + Pre-Roll, Mobile, Paid Search and more.Better Planning. Better Buying. Better Results. Show less

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  Flare Media Agency

  Mar 2019 - now

  Co-Founder + Partner

  Co-founder and partner at Flare Media - a digital advertising agency that helps brands and marketers get more results by achieving meaningful interactions with their target audience using innovative technology, superior research and extensive ad-buying capabilities. Managing both agency and client direct relationships across a broad scope of media platforms and industries. Media tactics/experience include:Targeted Display + VideoCTV / OTTSocial Media AdvertisingPaid SearchStreaming AudioDOOH Show less