Robyn M.

Experience

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  M&T Bank

  Aug 2011 - Nov 2012

  Teller

  -Greeted and assisted each customer that enters the branch.-Processed a variety of retail and commercial transactions, including deposits, withdrawals, loan payments and check cashing, in an accurate and efficient manner. -Identified customer needs and present options to achieve personal referral goals by identifying customer referral opportunities. -Prevented fraud and protected customer’s assets by securing sensitive information.-Stayed up to date on promotions and different financial products offered. Show less

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  Under Armour

  Nov 2012 - Feb 2016

  Ecommerce Returns Specialist

  -Directly communicate with consumers across a variety of platforms (phone, email,chat)-Added value to the team by fostering strong relationships and trust through consumer interactions.-Maintained n an in-depth knowledge of our products and new innovations through monthly training courses.-Gathered and report consumer feedback to cross functional teams to help improve our products and customer experience.

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  L'Occitane en Provence

  Aug 2013 - Mar 2014

  Key Holder

  -Provided assistance to each customer and recommend products based on skincare needs.-Maintained an extensive knowledge of L’Occitane skincare products.-Performed product demonstrations on customers to show products performance.-Trained new staff members on products and procedures.-Installed monthly floor sets and displays.

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  Morgan State University

  Aug 2013 - Dec 2013

  Assistant to the Chair of the Department of Strategic Communication

  -Provided administrative support to the Chair and other faculty members of the Communications department.-Scheduled student advisement appointments and staff meetings-Maintained and updated the Chairs schedule.-Attended weekly faculty meetings and recorded in depth notes.-Answered and screen department telephone calls.

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  The Walters Art Museum

  Nov 2014 - Jan 2015

  Public Relations Intern

  -Assisted the public relations manager directly with daily public relations duties.-Drafted media advisories and press releases to be distributed to media outlets.-Produced stories for the quarterly newsletter highlighting educational programs and visitorʼs experience.-Updated local publications on new exhibits and weekly events.- Attended weekly meetings with the Marketing and Communications Dept. and contributed valuable ideas when planning upcoming events.-Updated and maintained the public relations department press lists and contacts.-Covered weekly events at the museum by interviewing guest and taking photos. Show less

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  Rams Head Group

  Jan 2015 - Jul 2015

  Marketing/Social Media Intern ( Entertainment)

  -Provided daily support for Rams Head Group accounts: Rams Head Live, Rams Head On Stage, and Pier Six Pavilion.- Managed and produced social media content tailored to the audience of each venue utilizing Facebook,Twitter, and Instagram.-Developed media list and press releases.-Compiled media research for upcoming performers.-Attended local concerts and community events to promote upcoming shows.-Planned in store meet and greets for artist..-Managed website content and event details utilizing Ticketflyʼs platform.-Organized promotional strategies with local businesses for upcoming shows. Show less

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  Weber Shandwick

  Jan 2016 - Jul 2016

  Public Relations

  -Assisted senior level staff in executing research and daily task for clients such as Bank of America, BGE, WOW Airlines, Johns Hopkins Bloomberg School of Public Health (JHBSP), Newmark Grubb Knight Frank, Verizon Wireless and more.-Drafted and edited press releases, media alerts, pitches, and written materials for media kits. -Proofed banners, brochures and other written materials for clients.-Pitched stories to local and national bloggers and reporters.- Participated in client brainstorming sessions while contributing valuable ideas.-Compiled daily media monitoring status reports for clients.-Created and updated tailored media lists. Show less

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  Lyft

  Aug 2016 - Jan 2018

  Marketing

  -Responsible for planning and executing local marketing initiatives for the Baltimore area. Duties included managing logistics for events, out of home advertisement, and partnership and sponsorship accounts.-During my time at Lyft I successfully executed numerous partnership/ projects with clients such as: Moonrise Festival, Baltimore PRIDE, Horseshoe Casino, Baltimore Light City Festival, Annapolis Film Festival, Baltimore Bikeshare, Artscape, Baltimore Running Festival, Baltimore Orioles and Power Plant Live!-Developed quarterly strategic marketing strategies and campaigns.-Achieved quarterly goals to increase passenger acquisition, total rides, brand awareness and increase market share in the Baltimore area.-Created local business development opportunities to create local and corporate partnerships that drive brand awareness. -Secured proactive press mentions with local news outlets.-Created a local brand ambassador program with 300+ trained ambassadors. Show less

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  Burns & McDonnell

  Nov 2018 - Oct 2019

  Public Outreach Strategist

  -Developed and implemented outreach strategies to communicate project updates on behalf of Baltimore Gas & Electric (BGE), improving our customer awareness and satisfaction scores by 40%.-Acted as a liaison between customers and contractors, resolving ongoing issues-Fostered and maintained relationships with local government officials and community leaders to provide project plans and weekly status updates throughout the life of a project. -Enhanced and implemented a new SMS communication system, improving real-time construction updates and changes.-Designed and QA’d customer communication deliverables including letters, fact sheets, along with facilitating monthly community meetings to provide updates. Show less

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  Baltimore Office of Promotion & The Arts

  Nov 2019 - Nov 2019

  Production Assistant for Brilliant Baltimore- Sponsors Division
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  Self-employed

  Jan 2020 - Oct 2021

  Freelance Producer

  I have provided onsite pre and post production assistance for organizations/events such as the African American Black Film Festival Honors 2020 (ABFF Honors), Stella Awards 2020, Issa Rae Productions, AM PR Group and Crush Studios.

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  Freelance

  Jan 2021 - Mar 2021

  Public Relations Assistant

  -Provide assistance on accounts for clients such as Comedian Lil Rel Howery (Judias and the Black Messiah, Bad Trip ), Deray Davis (Snowfall) and the relaunch of Ebony Magazine.-Pitch to reporters and bloggers for client coverage.-Handling logistics &/or covering: premieres, screenings, interviews, photoshoots, and events.

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  KERN - an Omnicom Agency

  Sept 2021 - Sept 2022

  Senior Account Executive

  -Oversaw account management for AT&T Fiber Acquisition campaign across digital, email, and direct mail channels ensuring consistency.-Improved customer engagement by implementing lifecycle marketing campaigns, resulting in a 25% increase in email open rates and a 15% rise in conversion rates.-Provided data-driven recommendations, including audience segmentation and A/B testing, to optimize campaign performance.Collaborated with internal teams to maintain brand alignment across all creative assets, providing creative direction and quality assurance review to ensure consistency and a timely roll out. Show less

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  SHEIN

  Aug 2022 - now

  Entertainment Marketing