Prabal Goswami

Experience

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  Tata Consultancy Services

  Sept 2010 - Jan 2014

  Business Analyst

  •1. Performed the Promo Mix Analysis for Unilever, Mondelez and Proctor & Gamble where to find the best promotion among (Features & Display, Price cut) that performed well in last year and can predict the sales future sales by using Statistical techniques like- Hypothesis testing, Anova and Tools used are SPSS and SAS. 2. BAT (British American Tobacco) wanted a study to perform which variable (Age, Education, Income, Price, Gender and Female) affected the cigarette consumption sales in Sweden market.First run regression with Sales as Dependent Variable and all other variables as independent variable. Also plot the NPP and Residual plots to study residual patterns. Then calculate Multicollinearity diagnostics and VIP for independent variables. Run Durbin Watson to check for error auto correlations. Lastly, go through Regression Coefficients and Regression statistics like R2, Adj R2, RMSE and ANOVA to check model fitness. Show less

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  Bajaj Finserv

  Jan 2014 - Oct 2014

  Manager : Collection Analytics

  • Customer Loan Repayment Risk - Built Classifier Model to predict riskiness of each loan at customerlevel and tag them as High risk, Medium Risk, and Low Risk• Nudge Customer for Touch free Channel - Built classifier model to identify probable customer fortouch free channel (Net banking) to increase the efficiency of loan collection• Built a classifier model to predict riskiness of each loan at customer level & rated the risk level as High, Medium and Low to guide the collections team to plan their strategy and to improve collectionefficiency• Identified the probable customer for net banking channel to increase the efficiency of loan collection Show less

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  Genpact

  Nov 2014 - Jul 2016

  Assistant Manager

  •Developed response model by managing a team using logistic regression technique to target rightcustomer (Active credit card users) who tend to respond positively• Involved in campaign measurement using test-control frameworks & pre-post methodology usingdifferent measurement parameters such as ATV, ATF, ROI, and Incremental Lift• Presented the findings to improve the targeting strategy by identifying the accurate target audience at right time with the right offer

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  Cognizant

  Aug 2016 - Nov 2019

  Senior Associate

  • Probability of Non-Acceptance of alliance partners card on client Network - Identified the probableMerchants who will not accept the alliance partners card on client Network so that marketing team canbuild business strategy in collaboration with acquirers using Logistic Regression/Random forestTechnique• Merchant Credit & Fraud Risk Score Development - Addressed risk associated with new merchantcustomer acquisition and underwriting process, Segment wise Credit and Fraud risk models weredeveloped using Logistic Regression techniqueOverseeing an offshore marketing analytics team of 5 members in providing end to end analyticalsupport to the client for their International Market to expand their Merchant network business withmore card acceptance• Accountable for managing the team in completing end to end Reporting and Data analysis activitiesincluding Data extraction, Validation, Scrubbing, Cleansing, Enriching and preparation of monthly andquarterly reports that Involves Analytical activities and identification of new Ideas• Correlate with Process managers to provide feedback on team performance & training to new joiner’s• Formulate the plan for reporting dashboard as per the customer’s request, allocate work to the teammembers, monitor & validate the reports prepared, generate customized reports by using different tools• Meticulously mapped the client’s requirements and coordinated with the team in developing, andimplementing processes in line with the specified guidelines• Interact with the client’s through emails, and conference calls to review and resolve operational issuesand implemented a new process and procedure changes• Communicate with all facets of the stakeholders of the projects (business subject matter experts, andall levels of clients) in taking key Decision Support initiatives and doing pre-& post-production works Show less

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  Fiserv

  Nov 2019 - now

  Analytics Manager