Idil Ormen

Experience

• 

  Hepsiburada.com

  Jan 2004 - Jan 2004

  Marketing Executive

  • Accomplished HP Online Shop project on, which made hepsiburada.com an e-business partner of HP.• Executed internet advertising activities on major Turkish news portals, achieving $400.000 monthly sales.• Directed media planning, generated advertising budget from suppliers for online and offline advertising.

• 

  ALBIS INTERNATIONAL S.R.L.

  Sept 2004 - Jan 2009

  Sales Manager

  • Managing all sales/logistic activities (P&G Turkey main customer), finding new customers in hygiene industry and other potential industries.• Preparing annual goals and strategies for customers and conducting annual market analyses.• Increased Albis Group's market share in Turkey by 15%, since November 2004.• Coordinated the project for designing the web site of Albis Group, www.albisnw.com and new brochures.• Preparing and presenting nonwoven production technologies presentation to customers. Mostrar menos

• 

  Henkel

  Mar 2009 - now

  • Steering Henkel Turkey Consumer Adhesives business strategies, achieving yearly 35 M€ Nes, with 8 direct reports from Marketing and Trade Marketing teams.• Contributed to Consumer Adhesive Turkey’s goals and objectives to enhance market share and sales performance. Achieved OSG 25 % in 2017 and 8% in 2018 with strong and sustained performance and balanced contribution.• Developed and maintained Marketing & Trade Marketing Strategy to attain defined business objectives throughout steering unit categories focusing on Turkish Market for Consumer Adhesives, according to local and global strategies• Ensured alignment across the Management, Sales and Marketing organizations on sales needs and marketing initiatives.• Lead brand managers to develop respective brands and markets locally based on international strategies.• Continuously used global synergies to support to reduce costs (cost of goods and marketing costs), reduce complexity and transfer business knowledge within the local team. Leaded portfolio optimization and localization projects.• Collaborated with supervisors, regional and local teams successfully and presented AC Turkey in key events like Voice of Team, • Leading role in development of new product offering requiring coordination with regional and local teams, presentation, and sales training.• Scheduled and organized workshops to create opportunities for business development. High performing teams, Market orientation, Stronger Together workshops are organized and delivered successfully.• Presented to local and regional management teams, sales projections, post analysis, branding initiatives and product launches.• Coordinated all AC Turkey team events, press releases, and marketing campaigns, including Back to School campaigns, Distribution and Advertising project campaigns and Stationary Fairs. Mostrar menos Key Account Management• Coordinating information & reporting flows for prospective Key Account Hayat and support P&G, KC, Ontex Key Account Managers for Turkey plants.Market Segment Manager• Reported directly to Country Manager and dotted line to Regional Sales Manager.• Managed 11 M€ Nes with 2 direct reports • Organizing technical trainings and audits (with Procontrol) to the customers with technical customer service. • Responsible for building a new market, increasing the market share and profitability and gaining loyal customers for Nonwoven adhesives in Turkey. • Changing a business incurring loss in 2009 to a profit generating business in 2010.• Implementing the validated value proposition of strategic growth products/technologies in the frame of Business Development projects.• Developing and maintaining customer profiles and concept by building up partnerships with customers through technical assistance and customer service (on site trials).• Concluding the selling process from visit to trials and final negotiation in order to enhance business volume.• Planning monthly sales to maximize the efficiency of production and minimize the stocking, also budgeting, pricing, commissions and yearly promotions to customers.• Launching new products and/or technologies for new or existing customers. Mostrar menos

  • Sales Capabilities & Digital Transformation Manager

    Oct 2024 - now

  • Sales Training Manager, Henkel Consumer Brands

    Sept 2022 - Oct 2024

  • Sales Training Manager

    Oct 2020 - Oct 2024

  • Turk Henkell Consumer Adhesives Marketing Manager

    Jun 2016 - Oct 2020

  • Nonwoven Adhesives Market Segment Manager

    Mar 2009 - Jun 2016