Andreja Turk

Experience

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  Mercator d.d.

  Aug 1999 - Aug 2007

  Category Manager

  ▪ shelf space management (outlining lay-outs for stores)▪ preparing standard manuals for categories - space management and sales equipment,▪ providing comparative micro and macro analyses studying sales vs shelf-space , ▪ ABC analyses (per category and per brand),▪ monthly monitoring of market development, ▪ developing strategies for increased sales,▪ defining effective assortment per store type, ▪ pioneering Category Management process,▪ preparing and executing activity plans (brand level and category level), ▪ conducting trainings in affiliated countries (Croatia, Serbia, Bosnia) Show less

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  Henkel

  Aug 2007 - Jan 2012

  Brand Manager / Head of Category Management (responsible for Adria markets)

  ▪ Define and implement brand/category strategy▪ Responsible for profit and market share of the brands/categories in my portfolio;▪ Manage price positioning and understand brand/category P&L and propose actions accordingly▪ Analyse consumer/shopper research and insights, explore opportunities and propose actions accordingly for brand/category growth;▪ Managing the brand budget;▪ Work closely with the advertising, media and research agencies and initiate actions▪ Explore market opportunities, monitor competitors’ activities and propose actions accordingly▪ leading Category Management department (Adria region) Show less

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  Philips

  Jan 2012 - Jun 2017

  • Developing and implementing Go-to-Market strategy for new product launches• Analysing market: competition, brand performance, market development and initiating corrective actions where needed • Analysing consumer: qualitative & quantitative research to define source of business, target group, CDJ, triggers/barriers for the category, activation strategy• Managing ATL campaigns based on local consumer insights: cooperating with creative/media agencies to develop creative concept, communication & media strategies; setting/tracking of KPIs, campaign optimization, ensuring positive ROI• Budget and P&L responsibility• Close cooperation with sales, TSM, supply and finance teams Show less

  • Marketing Manager for Personal Care (responsible for SEE market)

    Oct 2013 - Jun 2017

  • Marketing Manager for Personal Care (responsible for Adriatic market)

    Jan 2012 - Oct 2013
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  Telekom Slovenije

  Aug 2017 - now

  • Leading Customer Lifecycle team: Customer segments, Predictive analytics, CRM • Developing comprehensive CLM strategies to optimize customer engagement, retention, and loyalty throughout the customer lifecycle• Conducting customer segmentation analysis to identify customer segments based on behaviour, demographics, usage and preferences• Developing retention strategies to reduce CHURN and increase customer lifetime value• Developing cross-selling and up-selling strategies to maximize revenue opportunities from existing customers• Defining KPIs to measure effectiveness of CLM initiatives Show less

  • Lead Customer Lifecyle Management

    Jul 2023 - now

  • Lead Segment Marketing

    Nov 2020 - Jul 2023

  • Segment Marketing Manager

    Feb 2019 - Nov 2020

  • Product Manager

    Aug 2017 - Feb 2019