Benjamin Laskey

Experience

• 

  University of the Pacific

  Aug 2005 - Sept 2016

  • Department spokesperson for all media engagements.• Served as primary communications contact and brand ambassador.• Collaborated with Pacific's Office of Marketing and Communications on all crisis communications.• Assigned work to staff, set schedules and motivated strong performance in staff of five full-time professionals as well as 35 temporary and casual employees.• Served as department's representative for University's 3-City Integrated Communications Committee.• Member of Athletic Leadership Council and Athletic Brand Ambassador.• Oversaw production and graphic design of marketing and communications materials including newsletters, social media content, and video content. Show less

  • Director Of Communications, Athletics

    Aug 2014 - Sept 2016

  • Assistant Director Of Communications, Athletics

    Aug 2005 - Aug 2014
• 

  Washington State University Athletics

  Nov 2016 - Jun 2022

  Assistant Director Of Communications

  • Wrote press releases, feature articles, and created weekly information packets for local and national media.• Created and updated records and files for entire department to create accurate historical documents• Trained and mentored new staff including student interns on best practices.• Reviewed and collected information from social media analytics tools to gauge performance.• Develop social media campaigns to support engagement while managing all content for multiple social media channels.• Member of strategic planning committee that created five-year strategic department plan.• Wrote, edited and distributed informative content and creative marketing materials to promote program.• Developed strong professional relationships by interacting and communicating effectively with wide variety of colleagues and external contacts.• Oversaw purchasing and organization of all office inventory.• Expert in all Adobe Creative products as well as Microsoft Office suite.• Webmaster for WSUCougars.com. Show less

• 

  Silicon Valley International School

  Jun 2022 - now

  Associate Director Marketing Communications