Mr. Michael C. McGovern

Experience

• 

  RDW Group, Worcester, MA

  Jul 1995 - Mar 2005

  Associate Creative Director/Copywriter

  • Supervised work on a range of accounts, from UMass Memorial Medical Center and Worcester Polytechnic Institute to Baystate Savings Bank and Norton Abrasives• Led brain-storming sessions, developed campaigns, and presented ideas to clients• Won several Holland Awards for Creative Excellence, including Best of Show

• 

  McGovern Writing Services

  Apr 2006 - Nov 2014

  Freelance copywriter & writer

  • Developed Websites, print ads, radio spots, and brochures for clients such as the University of California, M.L. Schmitt Electric, and Greenfield Savings Bank • Wrote freelance articles and profiles for The Springfield Republican, handling the interviewing, researching, writing, and editing

• 

  Davis Advertising

  Nov 2014 - May 2017

  Assistant Creative Director

  • Handled the widest range of possible projects, from traditional advertising to web content development (social media, e-newsletter content, and SEO/SEM)• My client list included Wayback Burgers, Honey Dew Donuts, East Cambridge Savings Bank, Gallery Automotive Group, and Release Well-Being Center

• 

  Central Toastmasters Club 2277—Volunteer Position

  Jul 2017 - now

  Vice President of Public Relations / Membership

  • Boost attendance at our club's weekly meeting through Social Media posts, email marketing, and event planning• Utilize the brand success platform, Loomly.com, to create promotional posts on Facebook, Instagram, and LinkedIn at the same time• Communicate the key Toastmasters messages and goals to current and potential members

• 

  Credence Web Services

  Nov 2017 - now

  Senior Copywriter

  • work closely with clients to develop overall concepts and copy for websites• utilize the content management programs Joomla and Wordpress to build, manage, and edit the backend of each site