Vikram Singh

Experience

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  InstaServ India Pvt Ltd

  Sept 2019 - now

  SEM Specialist

  Expertise in running various campaigns on Google and Facebook.Set up various campaigns on Facebook for lead generation and catalog sales.Set up, manage, and optimize Google Ads campaigns across search, display, and shopping networks.Develop and implement effective PPC strategies, including keyword research and analysis.Create compelling ad copies with high-quality scores to drive targeted traffic and conversions.Conduct thorough keyword research using tools like Google Keyword Planner and Semrush.Create and manage product feeds for Shopping & Performance Max Campaigns.Expertise in creating feeds for platforms like Shopify, WordPress, Big Commerce, and Magento.Expertise in tracking all forms, calls, and conversion value for e-commerce platforms using GA4 and GTM.Develop and implement search remarketing and dynamic remarketing campaigns.Perform daily account management tasks, including bid adjustments, budget management, and performance tracking.Monitor and analyze campaign performance metrics such as CTR, CPC, conversion rates, and ROI.Evaluate and recommend landing page optimizations to improve campaign performance.Provide regular performance reports and insights to clients, including weekly and monthly updates. Expertise in using Looker Studio. Show less