Marjorie Hoeksema

Experience

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  West Michigan Center for Arts and Technology

  Dec 2007 - Dec 2008

  Community Liaison

  As a Community Liaison, I was responsible for coordinating events and after-school programming between Grand Rapids Public School students and the West Michigan Center for Arts & Tech.

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  Kentwood Public Schools

  Jan 2009 - Aug 2018

  Throughout my 10 years of secondary education experience, I fostered student learning across the areas of AP Literature & Composition, social studies, and public speaking. Responsible for learning objectives for 120+ students per semester, I designed, planned, and implemented impact-driven curriculum using innovative technologies to maximize student learning. Selected to revitalize and direct the NHS student group at East Kentwood High School, I mentored student leaders on program planning to promote academic achievement, community involvement, and school leadership. I supported the organization of various NHS events, fundraisers, and weekly meetings, successfully deepening community relations and increasing student engagement. As a Teacher Trainer, I created and presented professional development sessions to 50+ colleagues on best practices in the classroom spanning various topics, including implementation of ELA common core standards, website development, and educational technology trends. I also partnered with other high-capacity colleagues to develop engaging short and long-term strategic plans. Serving as the Director of Theatrical Productions for East Kentwood High School and Pinewood Middle School, I successfully produced and directed 10 large-scale student theater productions with up to 2K attendees for each show. I spearheaded volunteer management, logistics, scheduling, administration, and publicity. As a Committee Member for the Teen Institute Event, I led 200 student orientation leaders for the freshman program with 800+ participants. I managed all logistics, scheduling, and advertising and promotion, overhauling the program to improve student readiness for high school.

  • Secondary English & Communications Teacher

    Dec 2008 - Aug 2018

  • Advisor, National Honor Society

    Jan 2015 - Jan 2018

  • Teacher Trainer

    Jan 2015 - Jan 2018

  • Director, Theatrical Productions

    Dec 2010 - Aug 2015

  • Teen Institute Event Committee Member

    Jan 2009 - Jan 2013
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  Social Charity Club of Grand Rapids

  Jan 2011 - Jan 2015

  Founding Member

  Founding and directed this philanthropic organization to raise funds for local charities, I helped generate $75K+ for 35 local charities within four years.

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  SweatNET

  Jan 2017 - Feb 2022

  Founder & Owner

  As the Founder & Owner of SweatNET Grand Rapids, I served as an advocate for community-oriented fitness and wellness events across the greater metropolitan area. I was responsible for driving marketing strategy for seven leading fitness and wellness brands, spanning event planning, social media marketing, commercial photography, partner discounts, and digital marketing content.NOTABLE PROJECTS:+ Secured and maintained monthly subscription accounts with 100+ local businesses+ Created and promoted compelling copy, social media content, and advertising campaigns for brands across the Grand Rapids area+ Hosted up to 15 monthly events with a variety of vendors, sponsors, and wellness professionals+ Facilitated integrative marketing campaigns, ticketing, and event logistics for the inaugural Grand Rapids Fitness Fest; a 10-day, city-wide event with 70+ fitness class offerings, 50 vendors, 20 venues, and 1K+ participants+ Recognized by media outlets including: Experience Grand Rapids, GRNow, GR Magazine, Living Magazine, iheartradio, Women Who, Be Local Podcast, and OUTFRONT Media Show less

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  Phillips Corporation

  Feb 2022 - now

  As the Director of Marketing for Phillips Corporation’s Education Division, I spearhead comprehensive marketing strategies aimed at driving growth and elevating our educational programs. My key responsibilities encompass developing and executing account-based marketing initiatives, collaborating with HFO partners on co-marketing efforts, guiding the strategic development of EDU programs with executive leadership, overseeing content marketing, and implementing demand generation strategies to optimize lead generation and conversion.KEY ACHIEVEMENTS:+ Increased division revenue by 125% over two years through strategic marketing initiatives and targeted campaigns.+ Revamped the Phillips training website and SEO strategy, resulting in a 100% YoY increase in lead generation.+ Executed extensive email marketing campaigns with segmentation, workflow automation, A/B testing, and personalized messaging using AI/CRM tools, significantly improving lead nurturing and conversion rates.+ Launched multichannel marketing campaigns, contributing to a 33% YoY increase in students trained and expanding our reach. Show less As the Marketing Programs & Content Marketing Manager for Philipps’ Education Division (EDU), I was brought on board to innovate new ways to market live, hands-on training programs to empower manufacturing technicians to troubleshoot, repair, and maintain HAAS equipment in-house. I was primarily responsible for building and managing the marketing content strategy and development for various EDU programs. Through these training programs, our mission is to bridge the skill gap within the manufacturing industry by educating technicians at our world-class facilities in Knoxville, TN, Bensalem, PA, and Rock Hill, SC. Show less

  • Marketing Director

    Feb 2023 - now

  • Marketing Programs and Content Marketing Manager

    Feb 2022 - Feb 2023