Daniel Sasso

Experience

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  Datascension, Inc.

  Feb 2007 - Dec 2007

  Market Researcher

  • Conducted telephone research for various clients, starting with after-sales customer satisfaction surveys then progressing to more complex market research surveys.• Used proven sales and persuasion techniques to make questions relevant and engaging to ensure required levels of participation.• Met and exceeded completion targets with commission-based environment.• Handled irate and rude customers with professionalism and good humor.

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  Big Bear Mountain Resort

  Dec 2008 - Mar 2009

  Adult Snowboard Instructor

  • Developed efficient teaching techniques to achieve quick and tangible results with complete beginners.• Communicated effectively to assess individual needs by using unique reference points to tailor instruction to match the clients´ skill set. • Up sold to private lessons on completion of group courses to increase commercial potential of each client.• Safely managed large groups of inexperienced clients in a crowded area.

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  Calibre One

  Jun 2011 - Sept 2011

  Marketing Intern

  As a Marketing Intern, I am supporting the Marketing Manager in delivering marketing programs.I am also responsible for compiling the company's key PR piece. Other key tasks include: - Improving the integrity of the database - Managing the website CMS - Assisting in the delivery of all marketing communications, marketing literature and email marketing - Assisting in the re-design of marketing collateral - Writing regular press releases and updating the website - Building the presence of the company through social and business platforms - Completing competitor and company analysis Show less

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  GBM

  Dec 2011 - Mar 2013

  Marketing Executive

   Closed a million dollar sale within first six months on the job. Planned and executed a number of international events in key markets in order to position and deploy products and services. Conducted weekly telepresence meetings with a sales force of over 200 people in 7 countries. Effectively managed a $30,000 budget for corporate promotional products.  Produced marketing material to be used in regional magazines and online multimedia.

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  El Barril

  Apr 2013 - Oct 2014

  Co Founder

   Broke even within 6 months, and reached over 650k USD in revenue in first year. Harnessed technology in order to provide superior service and a differentiated consumer experience. Maximized profitability through a low-cost structure and no-waste approach.  Managed an interactive fan page on Facebook with unique posts and promotions. Lead a dozen employees over a 72 hour work week.

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  Independent

  Oct 2014 - Sept 2018

  Travel Sabbaticals

  South America Oct 2015 - Apr 2015Australia May 2016 - Oct 2016Europe Apr 2017 - Sept 2017Asia June 2018 - Aug 2018Iceland & middle east Aug 2019 - Sept 2019Eastern Europe January 2021 - March 2021

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  TEDxPuraVida

  May 2015 - Nov 2021

  Executive Producer

   Produced over 35 TEDx events, with over 375 speakers.  Managed a 40k+ database of subscribers and crafted personalized and engaging email marketing that converted sales. Rapidly adapted to virtual events from 2020 thru 2021. Increased profitability by driving ticketing revenue and boosting sponsor investment.  Outsourced social media management to increase engagement with target market. Attained a government declaration of “national public interest” Merged with TEDxPuraVidaJoven and ED to create a single three-day event, reaping the benefits of shared venue and setup costs. Sold and managed the production of a large and complex international forum: over 80 speakers, more than 20 hours of live streaming, real time translation, all delivered on a cutting edge virtual event platform. Show less

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  Soda Rambos

  May 2019 - Mar 2020

  Co-Founder

  • Upcycled an old shipping container and created a casual diner in downtown San José. It was placed in a parking lot near a main train station that drove lots of foot traffic.• Capitalized on the commercial value of an under-utilized piece of real estate.• Fed thousands and employed a handful of hard-working people. Sadly closed due to the pandemic.

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  Pura Prote

  Oct 2020 - now

  Founder

  • Created a unique brand of supplements that focuses on minimizing ingredients in order to offer the cleanest possible products.• E-commerce store that aims to fill a gaping hole in the local supplements market.• Globally sourced products, locally packed and sealed, leveraging on my knowledge of international trade.