Karl Phipps, CAE

Experience

• 

  Society of Tribologists and Lubrication Engineers

  Jun 1999 - now

  • Oversee the planning, development, and implementation of STLE’s organizational marketing strategies, communications and public relations activities to a global technical community of 15,000 industry professionals.• Manages and collaborates with a four-person marketing and membership services team to produce effective promotional materials to increase awareness of STLE member benefits, programs, products, and services.• Revamped the organization’s social media program to align with a new strategic marketing communications plan involving content creation/curation and managing content schedule that has resulted in a 30% increase in member engagement and web traffic across STLE’s designated media channel platforms (Facebook, Twitter, Instagram, and LinkedIn).• Created and manages media campaign with public relations firm and subject-matter experts (SMEs) to increase awareness of tribology and lubricants in key industry markets, and position STLE as one of the largest professional societies in the field through brand messaging, content development, and outreach with key media and influencers.• Manages and promotes STLE’s awards and student scholarship programs and works with leadership and committees to support and build internal structure to engage and recognize key stakeholders. Show less • Led several long-term strategic plan initiatives in the areas of technical content repurposing and distribution, professional advocacy and student outreach to enhance STLE’s value proposition with companies and individuals in the tribology and lubricants business sector.• Worked with industry experts to identify key industry trends, innovations and challenges to educate audiences about the economic, industrial and commercial advantages of lubricants and tribology (e.g., methods, products, technologies, etc.), and advocate STLE’s presence in the field.• Developed new STEM outreach program introducing high school students to the science of tribology and lubrication engineering in alignment with the organization’s strategic goal of supporting STEM and future workforce development needs. Accomplishments included partnering with over 70 corporate companies and reaching more than 350 high school students since the program’s inception in 2013.• Planned and executed STLE’s video marketing campaign with external vendor partner to heighten visibility and disseminate content to ensure future relevance for the profession, industry and professional society. Show less • Managed editorial and production for STLE’s signature membership publication, Tribology & Lubrication Technology, distributed to more than 15,000 industry professionals, and consistently rated the organization’s No. 1 member benefit.• Coordinated and supervised activities of external vendors, including freelance writers, more than 25 volunteer technical editors, advertising staff, design, print and postage/shipping vendors, to ensure projects were on scope, within budget, and delivered on time.• Worked with more than 20 technical committees and other contributors to identify hot topics and themes for magazine issues. Show less • Worked with department heads to regularly review content for all of STLE’s programs and services to ensure content was relevant to members and prospective members, including developing original content as required.• Served as production coordinator for STLE’s quarterly peer-reviewed technical journal, Tribology Transactions, managing over 200 manuscripts per year and a team of 50 associate editors with content review and editorial direction.• Wrote, edited and distributed communications, including press releases, emails and digital content. Show less

  • Director of Communications and Marketing

    Jan 2020 - now

  • Senior Manager, Communications, Outreach and Advocacy

    Jul 2018 - Jan 2020

  • Strategic Projects Manager

    Jan 2015 - Jun 2018

  • Managing Editor, Tribology and Lubrication Technology Magazine

    Aug 2003 - Dec 2014

  • Associate Manager of Publishing & Communications

    Jan 2000 - Jul 2003

  • Publications Assistant

    Jun 1999 - Dec 1999