Daniela Bianchin

Experience

• 

  Hotmart

  Feb 2016 - Mar 2019

  Responsible for the evolution and creation of products on the platform, through conversations with stakeholders, observation of user behavior and survey of metrics. Customer service, seeking to help them with strategies that would boost their digital business, through analysis of results, proposals for the use of tools and consultancies.

  • Product Manager

    Mar 2018 - Mar 2019

  • Customer Success Analyst at Hotmart

    Feb 2017 - Mar 2018

  • Support Analyst at Hotmart

    Feb 2016 - Feb 2017
• 

  TETO - Brasil

  Mar 2019 - Oct 2019

  Commercial Coordinator

  Plan and implement financing strategies to ensure the financial sustainability of TETO's headquarters in Minas Gerais, through partnerships with companies and holding events, and preparation of communication materials, such as financial transparency newsletters and emails. Coordination of a team of about 10 volunteers.

• 

  Hotmart

  Oct 2019 - now

  As Coordinator of Product Marketing Managers, I contribute to the personal and technical development of the team, establishing flows for a more fluid work and improving relationships with other areas. Responsible for monitoring product development, planning launch strategies, mapping dissemination channels, defining KPIs to monitor the evolution of products, in addition to conducting internal training in different languages, considering the ideal audience for each product. Responsible for engagement actions for the Hotmart User Community, with the aim of accelerating the growth and development of digital businesses, such as live classes, community posts and email journeys.

  • Marketing Manager, Product Marketing

    Jul 2024 - now

  • Product Marketing Management Coordinator

    Nov 2021 - Jul 2024

  • Senior Product Marketing Manager (PMM)

    Jul 2020 - Nov 2021

  • Community Analyst

    Oct 2019 - Jul 2020
• 

  PUC Minas

  Mar 2024 - now

  Postgrad Professor

  Professor of Digital Product Marketing in the Product Management postgrad course