Hardeep Singh

Experience

• 

  Bajaj Finserv

  Mar 2017 - now

  1. Managing BNPL eCommerce product program for one of the largest financial services companies in India.2. Ownership for Bajaj Finserv’s ecommerce platform, www.bajajmall.in, offering “No Cost EMI” finance with over 100+ Other ecommerce retailers across 3800+ plus locations enrolled as Sellers to all customers. 3. Activation Retention & Usage for the EMI Card portfolio of ~49 Mn consumers.4. Designed and executed Risk Challenger initiatives aimed at boosting volume and managing loss metrics. Show less Professional in Product Marketing, E-Commerce, App Marketing, Campaign Management, Pre-Sales, and Software Project Management with keen interest in Data mining and Analytics in Financial Services.• Spearhead “Bajaj FinServ” App Download, Usage, Retention strategies which is commonly known as 3in1 app.• Design campaigns and monitor efficacy to drive EMI Card transactions to Bajaj FinServ Marketplace through 3in1 app which includes Data Science / Product and Performance Marketing Team altogether for better personalized customer need understanding.• Increase Product per Customer by new customer acquisitions across businesses categories through innovative idea of Cross-Partner campaigns.• Delivered Projects like Down-payment in Marketplace which had contributed to increase in transactions and controlled delinquency and made the platform stable.• Proactively engaged with UX team to improve funnel by following the concepts of design thinking leading to decrease in Funnel drop. Show less

  • Senior Unit Manager

    Feb 2023 - now

  • Unit Manager

    Jul 2021 - Jan 2023

  • Manager

    Nov 2018 - Jun 2021

  • Assistant Manager

    Mar 2017 - Oct 2018