
Zilla Gordon
Communications and Admin

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About me
Media and PR specialist | Former journalist
Education

St Aidan's Anglican Girls' School
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QUT (Queensland University of Technology)
-Bachelor of Fine Arts (Visual Arts)Activities and Societies: Art, photography, digital media, art history The bachelor of fine arts (BFA) is a highly selective degree program intended for students who plan to either pursue a professional career in art or prepare for specialized graduate study.
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QUT (Queensland University of Technology)
-Master of Business (Public Relations) (Disctinction) 6.45Activities and Societies: Media, Communications, Corporate Communications, News writing. Dean's Award for ExcellenceDean's List
Experience

Belle Property Australasia
Jan 2013 - Jan 2015Communications and AdminPrepared copy for Belle Property’s website as well as realesate.com.au and domain.com. I wasresponsible for writing engaging articles for the organisation’s Facebook page and communitymanagement.

ImproMafia
Feb 2018 - Nov 2018I worked with ImproMafia's board in the lead-up to the company's shows, performances and events. I managed the publicity for Animated!, An Improvised Musical Fairytale, feating in the Brisbane Comedy Festival; and Hooking Up, which sold out at the Powerhouse's MELT Festival. Responsible for contacting journalists, bloggers, reviewers and influencers; the earned media I received for ImproMafia included:- A feature in Quest Community News' Westside News, The Star Observer, City North News and City South News - A promotional competition with The Good Guide- A feature in The Urban List's '5 Killer Events To Hit Up This Week In Brisbane'- A feature in The Weekend Edition - An interview on 4ZZZ's Queer RadioAdditionally, I was responsible for executing the show's marketing strategies which saw me creating social media schedules, content and copy writing and managing both organic and optimised social media.ImproMafia is now known as Improv QLD. Weniger anzeigen
Committee Member
Apr 2018 - Nov 2018PR and Marketing Director
Feb 2018 - Nov 2018

OzFish Unlimited
Apr 2018 - Sept 2018Public Relations and Marketing OfficerOzFish Unlimited is a not-for-profit organisation dedicated to helping the millions of Aussie recreational fishers take control of the health of their rivers, lakes and estuaries and shore up the future of the sport they love. OzFish Unlimited partners with fishers and the broader community to invest time and money into the protection and restoration of our waterways, counteracting decades of degradation.Working under the director of communications, I was responsible for:- Social media activity and planning- Content creation for social media- Media kits- Internal and external communications- Newsletters- Copy and content writing- Campaign creation and management Weniger anzeigen

St Mary's College
Nov 2018 - Jan 2019Media And Communications OfficerIn my role at St Mary's College I was responsible for creating and implementing communications strategies that furthered the school's goals. I managed both internal and external communications for the College. My duties included: - Identifying media opportunities for the College, distributing media alerts, arranging publicity opportunities, photoshoots and interviews- Social media management, including writing posts, commissioning, editing and producing content, scheduling, community management, driving engagement through moderation and conversation- Reporting on social media performance - Writing and implementing stakeholder consultation strategies affecting the College's newsletter and school uniform- Generating and uploading content for the College website - Coordinating the collation, publication and distribution of the fortnightly College newsletter- Photographing key College events to be used in publications and electronic communications - Liaising with the College Secretary and Junior School Administration Officer to ensure the College calendar was updated on the portal and website- Liaising with the Human Resource and Finance Manager in publishing jobs through online and newsprint platforms Weniger anzeigen

TasNetworks
Jan 2019 - Aug 2020As part of the on-call roster, I was responsible for handling media enquiries in relation to power outages. This included the Christmas-New Year period over 2019/20 where around 3,000 homes were without power because of fires. I represented the organisation for live on-air radio interviews with ABC Local Radio, provided comments to media outlets and communicated outage updates to stakeholders via social media. I was responsible for managing the digital presence of a proposed energy project named Marinus Link. This including creating and managing social media profiles on Facebook, Twitter and Linked In, and the project website. I also oversaw digital content creation. My role saw me assisting with community engagement and media events.
Media Advisor (On-Call)
Jan 2019 - Aug 2020Digital Communications Specialist
Jan 2019 - Aug 2020

The Hobart Magazine
Jan 2020 - Apr 2021JournalistAt The Hobart Magazine I worked in a small, close-knit team to write news articles and features for Tasmanian readers, as well as covering local issues and events. I was responsible for pitching story ideas, securing talent and case studies, conducting interviews and research and fact-checking. I also produced articles for print, online and social media.

News Corp Australia
Apr 2021 - Aug 2021JournalistAs a reporter for the Warwick Daily News, I pitched and covered a range of local stories across police, council, sport and community rounds. My duties included:- Filing and producing three to four stories throughout the day- Working to tight daily deadlines- Photography for both news stories and social galleries- Fact-checking and subediting stories- Social media management
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Australian Broadcasting Corporation (ABC)
Aug 2021 - Jul 2024I work as a multiplatform journalist for the ABC in Melbourne, primarily in radio and online news. I have worked across the ABC’s news and features divisions, as well as in social media. My experience includes:- Radio reporting, including filing daily and breaking news under tight deadlines- Social media shifts managing the ABC Melbourne Facebook and Instagram accounts- Digital production, including front-page management, subediting, writing breaking news and producing other reporters’ stories - Lifestyle and features writing- Photography and filming for web and social media platforms, as well as vertical video production Weniger anzeigen
Journalist
Jul 2022 - Jul 2024Journalist
Aug 2021 - Jul 2022

Cancer Council Victoria
Jul 2024 - nowPublic Relations Coordinator
Licenses & Certifications

Google Analytics for Beginners
GoogleFeb 2019
Certifcate 4 in Real Estate
The REIQ
Adobe InDesign CS6
The Quill Consultancy Pty LtdJan 2019
Honors & Awards
- Awarded to Zilla GordonFirst Place - IAQ EPIQ The Pitch Challenge IAQ Aug. 2017 Part of the winning team for The Pitch Challenge after judging at the third annual Infrastructure Association Queensland SummitThe brief:Think you have what it takes to pitch an “unsellable” infrastructure solution?Emerging Professionals in Infrastructure Queensland (EPIQ) invite you to participate in the IAQ Pitch!As an emerging professional in Queensland’s infrastructure industry, the IAQ pitch is your chance to apply your knowledge and creativity to develop a convincing… Mehr anzeigen Part of the winning team for The Pitch Challenge after judging at the third annual Infrastructure Association Queensland SummitThe brief:Think you have what it takes to pitch an “unsellable” infrastructure solution?Emerging Professionals in Infrastructure Queensland (EPIQ) invite you to participate in the IAQ Pitch!As an emerging professional in Queensland’s infrastructure industry, the IAQ pitch is your chance to apply your knowledge and creativity to develop a convincing solution to a real-world problem, with the support and guidance of executive industry mentors.Featured in the popular ABC TV show The Gruen Transfer - the show that lifts the lid on advertising, spin and marketing – "The Pitch" is a segment in which two rival ad companies are given a brief to sell an "unsellable" product. This year, “The Pitch” concept will feature at IAQ’s 3rd Annual Queensland Infrastructure Summit and provide a unique and interesting opportunity for emerging professionals to face-off with the brief: a campaign to pitch ‘Asset Recycling is good for Queenslanders.’ Weniger anzeigen
Volunteer Experience
Digital Producer and Reporter
Issued by Humans of QUT on Jan 2018
Associated with Zilla GordonMarketing Intern
Issued by UnitingCare Queensland on Feb 2018
Associated with Zilla Gordon
Languages
- frFrench
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