Mehul Singh

Experience

• 

  Farmico Commodities Ltd.

  Jan 2014 - Apr 2014

  Sales And Marketing Intern
• 

  Packt

  Jul 2017 - Nov 2018

  Technical Editor

  • Collaborated with the product managers to identify business problems like customer service, course content, tutor management, etc., and designed the solutions accordingly.• Successfully handled projects that involved communicating with different e-learning platforms in order to provide visibility into the KPIs relating to customer experience.• Optimized and managed historical sales and customer data using Excel on various KPIs to provide insights and analytics reports to the product owners on a weekly & monthly level.• Played a critical role in the Change Management Process by identifying end-user goals, creating Business requirement documents, building strategies, etc. while setting up our own CRM tool Show less

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  J.K TOTALERG PRODUCTS PVT. LTD

  Dec 2018 - Feb 2020

  Category Manager

  • Monitored the market to capitalize on the latest trends, providing market information of different SKUs.Partnered with various stakeholders within the team to drive ad-hoc projects & assess requirements.• Performed in-depth analyses on market trends and practices which led to the implementation of new products and sales strategies of the product.• Delivered and implemented the products as per scheduled deadlines extending post-implementation and maintenance support to the technical support team and client.• Conducted quality assurance programs including on-site evaluations, internal audits, and customer surveys.• Digital marketing - Strategized Ad campaigns. Delivered key insights and analysis using Google Analytics by preparing reports for weekly organizational progress. Show less

• 

  Advantech Raiser

  Feb 2020 - Jun 2022

  Digital Marketing

  • Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, and digital and social media outreach.• Manage lead process including lead generation, developing and executing lead nurturing, and loyalty programs in the process. Responsible for the coordination and execution of all direct communications with channel partners.• Create B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customer• Collaborating with local and global teams on digital marketing campaigns, including email, PPC, SEO, and social media• Consistently monitor the ongoing success of marketing activities based on clear metrics, making adjustments to optimize results. Work closely with the Planning and Analysis team to ensure the proper implementation of each campaign.• Building and Managing Digital Presence by working with the Marketing team on their Website, Social Media, Email Marketing, Content Writing, and Brand Designing.• Participate in various outreach programs to promote our products & services globally via magazines, webinars, events, workshops, etc Show less

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  Nextyn

  Jun 2022 - now

  Marketing Communications Manager

  · Working as a Manager in the Marketing and simultaneously in the Market Intelligence department, spearheading projects across diverse sectors including Food and Beverage, Technology, Finance, and Healthcare, providing strategic insights to drive business growth· Monitoring and reporting communications campaigns· Supporting HR with their outreach activities· Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers website copy, and more· Working with designing software to create basic emailers, graphics, and branding elements for expedited communications· Ensure employee communications meet the basic brand expectations· Creating a presentation deck on guidance for the executive team Show less

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  Nextyn Trends

  Sept 2022 - now

  Marketing Product Development Manager (SaaS Product)

  · Developing and execute a comprehensive marketing strategy to increase brand awareness and drive product adoption· Build and manage relationships with key partners and influencers in the industry· Create and manage a content marketing strategy, including blog posts, whitepapers, webinars, and social media campaigns· Develop and execute digital marketing campaigns to drive leads and conversions· Utilize analytics and metrics to measure the effectiveness of marketing efforts and make data-driven decisions· Collaborate with the product development team to ensure alignment between marketing efforts and product features Show less