Chad Russell

Experience

• 

  Incredible Universe

  Jun 1994 - Aug 1996

  Mobile Electronics Manager

  Intended to be a summer job, but they did such a great job of training me how to sell mobile electronics that this position became my future without me even really knowing that it was the first step of a very long & amazing professional journey.

• 

  Good Vibes / Ovation Audio Video

  Jan 1996 - Jan 1999

  Sales Professional

  Focused on car audio, but very quickly learned that I needed to have a solid understanding of home AV to make this a career. Great organization which was formerly Good Vibes where I learned enough to get me to Arizona and my next step for growth.

• 

  Showcase Home Entertainment

  Jan 1999 - Jan 2006

  Sales Manager

  Graduated from Purdue and moved to Arizona during the building boom to sell more distributed audio, video and control systems than anyone in the country at the time. Amazingly fun company, time and era in the CEDIA industry which I wouldn't trade for anything.

• 

  Kaleidescape

  Jan 2005 - Jan 2006

  Regional Sales Manager

  Left consumer direct sales to learn regional sales management with an experience based content delivery system which I still love and believe rounds off the distributed video experience within the home. Learned a lot from a high power Silicon Valley executive team which I am thankful for to this day.

• 

  Crestron Electronics

  Jan 2006 - Jan 2008

  Regional Sales Manager

  After successful sales understanding with Showcase/Sound Advice/Tweeter for years, I was able to work for my first control system love and sales focus, Crestron, and learn to sell a complete vertically integrated solution working with dealers from their perspective while learning regional sales management. I still bleed a little Crestron blue.

• 

  VUDU (Acquired by Walmart)

  Aug 2008 - Feb 2009

  Territory Sales Manager

  Made another run at Silicon Valley greatness prior to a VUDU's decision to abandon the hardware platform for embedded software. I was able to work with rep firms for the first time and then Best Buy as we tried to sell through our hardware devices before acquisition by Wal-Mart.

• 

  Paragon Technology Group

  Jan 2009 - Oct 2012

  Account & Sales Manager

  I returned to my roots to work directly with consumers, architects, and builders in Aspen, the best city on the planet, and now the valley I thankfully call home. At Paragon, we achieved some of the coolest implementations I have ever been a part of. Creativity without typical budget concerns was incredibly fun and inspiring.

• 

  CEDIA

  Aug 2009 - now

  CEDIA Certified Outreach Instructor (COI)

  The CEDIA Outreach Instructor program gives CEDIA members the tools they need to deliver quality presentations and enables them to present relevant and timely education to industry partners within their geographic regions. Since the program's inception in 2006, it has grown to include hundreds of COIs throughout the U.S., Canada, and Latin America.Please see course descriptions in document below.

• 

  AVAD LLC USA & AVAD LTD Canada, a division of Ingram Micro

  Oct 2012 - May 2014

  Senior Account Manager - Southwest

  I gained insights into the distributor perspective of the Residential & Commercial AV channel by working within the largest branch in the country, under the management of Ingram Micro, the world's largest distributor of computer and technology products. Los Angeles remains an amazing city, and I still love it.

• 

  Atlona

  May 2014 - Jan 2018

  Western Regional Sales Manager

  During my third run at Silicon Valley with Atlona Technologies, I focused on regional sales management for the Western US and Canada. I expanded the business through new dealer acquisitions and strengthening the existing dealer base by partnering with territory rep firms. Additionally, I collaborated with distributors, buying groups, tech support, product development, and the executive management team to achieve sales goals in a dynamic, rapidly growing company.

• 

  ICE Cable Systems

  Jan 2018 - Jun 2019

  Vice President of Sales

  I spearheaded the transition of our business from distribution to direct dealer-based sales. We successfully made significant progress in a commodity market, which also necessitated adjustments in our supply chain following the impact of new tariffs on our sales plan. This exploration of a new solution category, despite its challenges, provided valuable learning experiences that enhanced my leadership capabilities for my next career step.

• 

  Josh.ai

  Jul 2019 - Jun 2022

  Director of Sales

  Josh.ai is a Denver based company with offices in Colorado and California. The company launched in 2015 and creates products and platforms that enable true natural interaction with technology in everyday life. With a focus on AI, machine learning, and design-first hardware, the mission at Josh.ai is to transform how we live in our environments. For more information, please visit www.josh.ai or email hello@josh.ai.

• 

  SurgeX | AMETEK

  Jul 2022 - now

  Director of Sales, Residential - North America

  AMETEK Power Quality Solutions is in the business of helping our customers proactively mitigate, manage, and prevent power quality issues that negatively affect their business. For over 35 years, our purpose has been to develop new, innovative and advanced power system protection approaches that improve the success of our customers and the satisfaction of their clients.We achieve this by providing the highest level of power protection, power conditioning, analytical software, innovation, and client support to keep equipment functioning properly, help increase uptime and reduce costs.We strive to nurture strong and everlasting partnerships that create the best owning experience possible.We are different by design. Instead of the traditional solutions based approach, we pride ourselves on delivering new and innovative approaches that uniquely serve the needs of the customer and their individual markets. Show less