Kier Selinsky

Experience

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  Enigmasolve

  May 1999 - May 2000

  Internet Solutions Developer
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  CDI Corporation

  May 2000 - Nov 2000

  Solutions Engineer
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  Indigo New Media

  Nov 2000 - Nov 2003

  Manager of Web Development
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  Internet Association Corporation

  Apr 2004 - Aug 2007

  Product & Operations Manager

  -Collaborated on redesign of new product platform to accelerate product iterations-Introduced visibility & accountability in organizational procedures and workflows -Owned implementation of support and project workflow which reduced support queue by 66%, project budget overruns by 50%, and increased on-time project completions by 30%

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  American Greetings Interactive

  Sept 2007 - Apr 2011

  Project Manager/Business Analyst

  My tenure at American Greetings Interactive was spent in a R&D product management function in the Digital Direct Marketing team. As Project Manager/Business Analyst in digital direct marketing, my role was to concept and launch new marketing technology opportunities while also leading marketing technology projects.-Designed and launched AGI’s first mobile marketing campaigns-Initiated the research and inclusion of sentiment analysis for brand and marketing use-Collaborated on the experience design and implementation of a number of user centric experience designs in marketing and ecommerce initiatives-Led marketing asset scrum team to deliver hundreds of assets for marketing campaigns Show less

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  IgnitionOne

  Apr 2011 - Dec 2018

  At IgnitionOne, later acquired by Zeta Global, we provided a hub-and-spoke SaaS MarTech stack centered around the Audience Console CDP and activated on a mix of proprietary and partnered channel execution technologies. During my tenure as Product Lead at IgnitionOne, I played a pivotal role in relaunching our Data, Audiences, and Insights product offerings, reporting directly to the Chief Product Officer. My efforts resulted in significant advancements that solved critical customer problems and also earned recognition from Forrester and Gartner.--Revolutionized Data and Audience Systems: Led a ground-up reconstruction of our profile and audience system, driving an order of magnitude increase in scalability and performance--Multipurpose Toolset for Marketing Activation and Insights: Re-envisioned the system to serve as a versatile toolset, not only for marketing activation but also for providing invaluable insights into audience behaviors, enhancing the product's value proposition--Integration of ML (Machine Learning) Assets: Pioneered the native incorporation of ML assets into my product, optimizing the execution of propensity driven audience segment strategies Show less In my role as Senior Product Manager at IgnitionOne, I undertook a transformative initiative to adapt Knotice’s first-party centric SaaS platform to IgnitionOne's third-party identifier model. Reporting directly to the Chief Product Officer, I drove critical changes that facilitated safe profile activation in both first and third-party environments while meticulously adhering to privacy regulations.--Audience Management Transformation: Overhauled the audience management system, ensuring seamless alignment with IgnitionOne's third-party identifier model. This transformation enabled our platform to leverage first-party data effectively while respecting personally identifiable information (PII) regulations.--Email Service Provider Overhaul: Took ownership of the end-to-end process for selecting and implementing a new email service provider, driving deep integration to offload commoditized activation burdens Show less At Knotice, we provided digital direct marketing technologies as well as ecommerce consulting. During my tenure as Information Architect at Knotice, I shaped exceptional user experiences (UX) for our clients' e-commerce and marketing initiatives. Reporting to the General Manager of Operations, I also undertook product management responsibilities for several innovative greenfield opportunities.--UX Design Leadership: Led the responsive UX design process for numerous client e-commerce and marketing experiences. My contributions extended across diverse experiences, including e-commerce, marketing, mobile responsive, desktop, and workflows --Documentation Expertise: Drafted numerous IA and UX guiding and design documents for a wide range of client engagements, such as wireframes and interaction design documents--Successful DMP Implementation: Managed and successfully delivered the first Data Management Platform (DMP) that activated display campaigns using first-party data Show less

  • Product Lead - Data, Audiences, and Insights

    Jul 2015 - Dec 2018

  • Sr Product Manager

    Apr 2013 - Jul 2015

  • Information Architect

    Apr 2011 - Apr 2013
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  PartsSource Inc.

  Dec 2018 - now

  PartsSource, recently named a Top 25 Healthcare Tech company by The Healthcare Technology Report, provides HTM departments a combined SaaS and two-sided marketplace solution that ensures high equipment availability and departmental efficiency while driving unnecessary cost out of healthcare. Reporting to the Chief Product Officer as Senior Director of Product Management, I have played a central role in reshaping our organization's product management and technology landscape while responsible for all software improvements. --Strategic Enterprise Vision and Roadmap: Developed and maintained a forward-looking vision and strategy for our SaaS procurement solution, grounded in Voice of the Customer (VOC) insights and market problem analysis. Crafted a comprehensive 3-year strategic roadmap that aligns with enterprise goals, ensuring that our products remain at the forefront of innovation--Segment Teams: Nurtured cross-functional Segment Teams to foster action-results alignment towards enterprise goals--Agile Transformation Leadership: Overhauled our SDLC processes to Scrum practices, resulting in increased alignment, delivery speed, adaptability, and improved collaboration across teams--M&A Diligence: Performed assessments of M&A targets for appropriate product and strategic fit within PartsSource Show less As Director of Product Management, I played a pivotal role in transforming and scaling the Product Management function at PartsSource, reporting directly to the Chief Technology Officer. --Building High-Performing Teams: Established and led a highly proficient Product Management team of six dedicated professionals, Leveraging fundamentals such as Pragmatic Certification, to effectively scale our SaaS technology enablement efforts in a dynamic and challenging landscape--Resource Management: Successfully managed all resource budgets and timelines for all development projects, ensuring efficient allocation of resources and adherence to project schedules--Customer Centric Approach: Cultivated an "outside-in" mindset within the organization, delighting customers and vendors through hard to copy problem-solving solutions that drive margin--Strategic Initiatives: Responsible for all technology enhancements including data visualization, advanced procurement decision support, 3PL solution integration, and ecommerce maturation Show less

  • Senior Director, Product Management

    Jan 2022 - now

  • Director, Product Management

    Dec 2018 - Dec 2021