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Michael Wilson

Michael Wilson

Web Designer

Followers of Michael Wilson131 followers
location of Michael WilsonWest Midlands, England, United Kingdom

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  • Timeline

  • About me

    SEO / PPC Specialist at Nutcracker Design and Marketing

  • Education

    • Walsall College

      2013 - 2014
      Advanced Level Apprenticeship in IT, Software, Web & Telecoms Professionals Information Technology

      Following my A Levels I was very keen to enter the working world and gain experience away from the classroom so I selected an apprenticeship in IT. There were 15 units of study in total, 14 core and 1 specialist unit which was at foundation degree level.• Specialist Unit: Designing and Developing a Website• Presenting Information Using IT• Mathematics for IT• Web Fundamentals• Communication and Employability Skills for IT• Computer Systems• Maintaining Computer… Show more Following my A Levels I was very keen to enter the working world and gain experience away from the classroom so I selected an apprenticeship in IT. There were 15 units of study in total, 14 core and 1 specialist unit which was at foundation degree level.• Specialist Unit: Designing and Developing a Website• Presenting Information Using IT• Mathematics for IT• Web Fundamentals• Communication and Employability Skills for IT• Computer Systems• Maintaining Computer Systems• IT Technical Support• Managing Networks• Health & Safety in ICT• Develop Own Effectiveness and Professionalism• Interpersonal and Written Communication• Security of ICT Systems• Software Installation and Upgrade• Testing ICT Systems Show less

    • Dudley College Of Technology

      2011 - 2013

      A Levels in English Literature (A), Law (A), History (B) and Business Studies (B)

    • Wodensborough Community Technology College

      2006 - 2011

      My GCSE grades were as follows:English Language - A*English Literature - A*Maths - AOCR Nationals Vocational ICT - Distinction (A) Core Science - A*OCR Nationals Science - Distinction (A)Design & Technology: Graphic Products (A)History - A*Religious Studies - A*

  • Experience

    • Internet Genie

      Jul 2013 - May 2014
      Web Designer

      A start-up digital marketing agency where I worked during my apprenticeship.Duties included:• Designing and producing content for WordPress websites to client brief.• Setting up hosting and DNS settings for websites.• Creating on-page content for Search Engine Optimisation (SEO)• Setting up and managing clients social media accounts.

    • Promise Money for Intermediaries

      May 2014 - Aug 2019
      IT/Marketing Support

      A master broker offering mortgages, secured loans, bridging and commercial finance.Duties included:• Maintenance of our websites and internal systems• Email Marketing - planning, producing and sending out• Preparing promotional materials for exhibitions and broker meetings• SEO and PPC campaigns on our consumer-facing websites.• Daily, weekly and monthly maintenance checks on servers / backup procedures etc.• Assisting staff with IT support queries throughout the business. Show less

    • Nutcracker Design and Marketing

      Aug 2019 - now
      SEO / PPC Specialist

      Managing SEO and PPC campaigns for a range of clients in different industries.Responsibilities include:Sending monthly reports to clients outlining current performance as well as the strategy for the next month and areas to improve.Working with a range of CMS systems including WordPress, Concrete5 and OpenCart.Experience with SEO tools including SEMrush, Majestic, Screaming Frog, Google Search Console and Google Analytics to identify and resolve technical issues.Producing content plans and writing content for clients to improve keyword performance, as well as blog content.Building backlinks through directories and finding opportunities for links to build clients domain authority. Setting up and maintaining PPC search campaigns in Google Ads, including keyword research and match types, managing budget spend and cost per click, setting up conversion tracking, producing ad and landing page copy. Show less

    • SEO Nuts

      Aug 2019 - now
      SEO / PPC Specialist

  • Licenses & Certifications

  • Volunteer Experience

    • Contributor

      Issued by Voice 21 on Jul 2012
      Voice 21Associated with Michael Wilson