Corey Blackburn

Experience

• 

  Responsys

  Sept 2012 - Apr 2014

  - Build, test and deploy static to highly complex email campaigns and interactive programs within the Oracle Responsys Interact platform with focus on timeliness and quality.- Analyze client requests to determine implementation of new projects according to best practices and established processes.- Direct communication with clients for training, technical consulting and support on complex projects. - Build, test and deploy static to highly complex email campaigns and interactive programs within the Oracle Responsys Interact platform with focus on timeliness and quality.- Review project requests from clients to determine implementation according to best practices and established processes.- Direct communication with clients for training, technical consulting and support on complex projects.

  • Campaign Specialist I

    Nov 2013 - Apr 2014

  • Associate Campaign Specialist

    Sept 2012 - Nov 2013
• 

  Oracle

  Apr 2014 - Feb 2021

  • Manage day-to-day operations for a global production team across a $12M book of accounts.• Through guidance and support, ensure that quality, innovative solutions are produced on time and to client expectations.• Provide consultation and scoping for client requests and custom projects according to best practices.• Collaborate internally to re-evaluate established accounts and implement operational changes to gain efficiencies and reduce team stress.• Delivered the successful onboarding of Tier 1, $4.2M global retail account through strategicarchitectural methodologies, hands-on execution, and international resourcing.• Provide client recommendations on new technologies and platform upgrades to maximize programs.• Acted as main POC between Product Development and Campaign Services teams to establishfeedback avenues to influence product roadmap and improve platform functionality.• Focus on consulting, staff advancement, process development, quality enhancement, cross-departmental relations, and driving innovation.• Review project requests from clients to determine how to implement using established processes and best practices, or scope production specifications for custom projects.• Provide client recommendations on new technologies and platform upgrades to enhance marketing programs. Show less • Leader of multi-regional account teams, ensuring successful project execution from discovery through final implementation with an extremely high success rate.• Distribute tasks between team members based on ability and bandwidth, while monitoring utilization.• Administer coaching and mentorship to team members for professional and personal growth.• Cross-functionally identified and developed opportunities to enhance processes and programs on 2nd largest client in the company, leading to de-escalation and improved overall operation.• Concurrently executed the flawless onboarding of a top retail client's Canadian brands in collaboration with Technical Services while leading the assistance of the PUSH enablement on the primary account.• Contributor to Enablement Program in support of company initiative to expand Campaign Services' level of expertise.• Main point of communication for the team with other internal departments and external client partners.• Perform asset evaluation, scoping, and architectural planning of incoming projects.• Develop processes and documentation to gain efficiencies and high-value output.• Provide guidance on the implementation of and improvements to client initiatives in accordance with best practices and product capabilities. Show less • Principal CS on as many as five accounts simultaneously, providing leadership to others to meet client initiatives with high-quality efficiency according to best practices and established processes.• Assigned as lead CS to escalated major retail account, where client scorecard improved in all CS-related categories as errors were kept to a minimum while greatly enhancing timelines and quality.• Established regular meetings with the client lead in order to increase accountability of both teams, which mitigated errors and forged a stronger partnership.• Build, test and deploy static to highly complex email campaigns and interactive programs within the Oracle Responsys Interact platform with a focus on timeliness and quality.• Analyze and/or scope client requests to strategize the implementation of new projects according to best practices and established processes.• Communicate directly with clients for training, technical consulting and support on complex projects. Show less • Successfully implemented a large-scale, highly complex automation program for an automotive services client across multiple business lines while also providing training and support to their internal resources.• Assigned to Principal CS of financial institution post-onboarding and tasked with the challenge of improving its status from one that was in high escalation.• Through audits and enhancements, lead account to fully "green" status within 3 months and maintained largely error-free service for the next 2 years. Show less

  • Manager, Campaign Services

    Apr 2018 - Feb 2021

  • Sr. Team Lead, Campaign Services

    Dec 2016 - Apr 2018

  • Campaign Specialist II

    Feb 2015 - Dec 2016

  • Campaign Specialist I

    Apr 2014 - Feb 2015
• 

  Cheetah Digital

  Feb 2021 - Sept 2021

  Manager, Campaign Services

  • Own overall production delivery by an international team for Tier 1 financial institution, spanning multiple lines of business and partner streams.• Implemented weekly training structures to further develop the team's skills and flexibility to meet client needs.• Suggested multiple technical improvements to eliminate unnecessary manual effort and risk of error.• Developed operational framework for teams to collaborate and cross-train globally to serve Loyaltyplatform clients.• Team management through coaching and guidance with career path development. • Responsible for resourcing team based on skillset and client objectives.• Ownership of issue resolution where necessary.• Drive process improvements to ensure quality and efficiency. Show less

• 

  Adobe

  Sept 2021 - now

  • Sr Technical Account Manager

    Jul 2023 - now

  • Technical Account Manager

    Sept 2021 - now