Ruth Rangan

Experience

• 

  The Oriental Institute

  Dec 2000 - Dec 2001

  Membership Coordinator

  • Edited 240-page book-format Annual Report of archeological papers, plus quarterly newsletters• Ran museum membership program

• 

  Billiards Digest

  Dec 2001 - Dec 2005

  Associate Editor

  • Wrote sports coverage and business features for the U.S.’s premier billiards magazine, travelling to pool tournaments and interviewing pro players and industry leaders • Edited six monthly columns written by pool pros• Maintained website and online forums

• 

  Time Out Chicago

  Dec 2005 - Mar 2013

  • Managed three-person department, plus staff writers and freelancers • Tracked web analytics, improved site SEO, oversaw social media• Planned and managed extensive coverage of live events, e.g. Lollapalooza and the Chicago Marathon• Produced, wrote and edited web content • Helped produce, write and edit web content • Answering to Managing Editor, managed print deadlines, senior-edited print sections, created guides and inserts and ran the intern program • Helped choose and plan content for features section• Assigned, edited and wrote feature stories

  • Web Editor

    Jan 2012 - Mar 2013

  • Associate Web Editor

    Jun 2011 - Jan 2012

  • Associate Editor

    Aug 2008 - Jun 2011

  • Associate Features Editor

    Dec 2005 - Aug 2008
• 

  Los Angeles Times

  Aug 2013 - Jan 2018

  • Manage team of content strategists, designers and copyeditors creating native advertising and sponsored content• Build strategy and guide direction of 50-plus ongoing digital content campaigns and campaign pitches • Pitch, plan and edit sponsored content and native content programs for latimes.com• Creation and project management of glossy print magazines and special sections (e.g. Holiday Entertainment Guide)• Manage three-person team of editors• Senior editor of ecommerce site DistrictWest.com

  • Senior Manager of Content Strategy

    May 2015 - Jan 2018

  • Senior Editor, Brand Publishing

    Aug 2013 - May 2015
• 

  Yummly

  Apr 2018 - Mar 2024

  Head Of Content

  • Built Yummly’s content function from the ground up. Drove 12,000% increase in article pageviews over six years• Built and executed content marketing strategy for website and app, focused on user acquisition, engagement and retention• Oversaw all online and in-app content, including recipe creation, articles, photo, video, social media• Worked closely with SEO, Lifecycle Marketing, and Social Media functions to increase traffic and acquire users