Maaz A. Khan

Experience

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  Geo TV Network

  Aug 2006 - Nov 2009

  Product Development Associate

  Brand Activation, Interactive, On Air Promotion- Designing and integrated IVR/SMS/MMS & Mobile Streaming services for various campaigns/programs- Monthly review of channel programming w.r.t. competition- Development of new media channels for active engagement with audiences exposed to multiple screens- Content development and placement in FPC according to media usage of target audience

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  MEC

  Nov 2009 - Sept 2011

  Media Planner

  Managed FrieslandCampina (Formerly Engro Foods) media planning portfolio.Strategically designed the campaigns for all brands and executed them to increase the BHIs compared to competition.Involved in branded content development; shifting focus from 30sec to brand integration/assimilation strategies.MEC Lead for digital media training and implementation in Pakistan. Thoroughly worked on areas: (Display, Contextual, Social Media and SEO).

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  ZenithOptimedia

  Sept 2011 - Apr 2013

  Head of Account for Colgate Palmolive; responsible for delivering portfolio KPIs, providing planning recommendations and defining media objectives. Also responsible for communication planning and strategy, competitive media analyses and reporting, routine coordination and account servicing for all brands. Drove reporting metrics and strategy for digital media initiative of ZenithOptimedia Pakistan. - Strong working knowledge of ad-serving platforms (DoubleClick, MediaMind, etc)- Point person for leveraging new and existing technology- Trained team members in digital media planning best practices- Developing social media strategies: maximizing earned media through paid and owned social media outlets - Creating, implementing and managing social media response management processes- Educating and guiding client executive team in understanding social media's impact Show less

  • Head of Planning

    Jul 2012 - Apr 2013

  • Senior Media Planner / Account Manager

    Sept 2011 - Jul 2012
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  L'Oréal

  May 2013 - Oct 2015

  Media & Communications Manager

  - Support Marketing teams in communication planning process- Ensures that media strategies and plans meet brand objectives- Supervise and Validate detailed media plans, schedule and campaign buying brief targets- Track and report annual media agency performance vs. KPI’s- Select and manage the proper external partners and agencies- Define and implement digital vision and strategy per division per brand- Optimization of all digital investments E-commerce: Designed and lead the E-Commerce roadmap for Pakistan subsidiary; delivering a 200% YOY growth in Makeup and Hair Color segments. Also, initiated the model for hybrid commerce on Skin Care as a pilot project to deliver growth in mass segment. Show less

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  Zenith

  Oct 2015 - Sept 2016

  Planning Director

  Responsible for the planning and development of all media campaigns for key clients: Domino's, AmBank, Bridgestone, Ogawa and Salvatore Ferragamo.Achieved highest ever client evaluation score for AmBank within six months and 25% improvement in agency performance bonus. Identifying marketing problems and opportunities, perform research, and analyze trends/data to determine strategic implications, work collaboratively with the team to develop insights and takeaways.

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  MediaCom

  Oct 2016 - Dec 2021

  Leading media planning portfolio for various clients: Coca-Cola, Shell, UBER, SONY, Adidas, Play Station and AllianzAlso responsible for P&L of the business and delivering profitability for the business unit.Actively involved in new business development in Malaysia market. Along with leading tech and data projects across clients.Industry Awards: Best Use of Programmatic (Gold – Festival of Media Global Awards 2019)Best Use of Digital Innovation (Gold – Malaysia Digital Awards 2019)Best Use of Audio (Gold – Malaysia Media Awards 2019)Best Use of Small Budget (Silver - Malaysia Media Awards 2019)Best Use of OOH (Gold - Malaysia Media Awards 2019)Best Use of Data & Analytics (Silver – Tangrams Effectiveness APAC Awards 2018)Best Campaign led by Mobile (Highly Commended – M&M Global Awards 2018) Best Use of Data (Bronze – Malaysia Digital Awards 2018)Best Use of Mobile (Bronze – Malaysia Digital Awards 2018)Best Use of Audio (Bronze – Malaysia Media Awards 2018) Show less

  • Head of Product and New Business

    Apr 2021 - Dec 2021

  • Business Director

    Oct 2016 - Mar 2021
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  OPENMIND

  Jan 2022 - Dec 2024

  General Manager | Team Lead (Nestlé)

  Leading a team of 40+ individuals covering media planning, buying, implementation and ad operations for Nestle as the largest advertiser in the market.Defining long-term strategic goals and developing clear plans to implement them across business units and brands, while ensuring to deliver on baseline KPIs and targets for overall Nestle.Planner of the Year - Media Specialist Association Awards 2022Advertiser of the Year - Nestle - Media Specialist Association Awards 2023

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  GroupM

  Jan 2025 - now

  Regional Client Partner (APAC)