Tiffany Liu

Experience

• 

  Beijing Zhongri Hospital

  Dec 2000 - May 2001

  Clinical Laboratory Technician

  Clinical Laboratory Technician ( Master Practice )

• 

  Shanghai Jiaotong University Affiliated NO. 6 People's Hospital

  Jul 2002 - Jan 2004

  Clinical Laboratory Technician

  • Clinical Lab part-time work (During Semester )

• 

  Johnson & Johnson

  Dec 2004 - Dec 2006

  • East China service team leader• Establish the Product Complaint escalation process in China• Establish China Service Alarm Procedure• 2nd Level troubleshooting Support for country-wide Lab specialist and be the contact person with Europe Technical Support Center and US 2nd Technical team• Attending new Clinical Chemistry product training in Singapore• Attending Clinical Hematology Automated System training in European Technical Center in France • East China Customer training and on-call service • Clinical Chemistry and Immunology Product Installation training for customer• Customer Product application and troubleshooting • Product complaint handle• Sales product training• Customer reagent application promotion

  • Senior Lab Specialist

    Jan 2006 - Dec 2006

  • Lab Specialist

    Dec 2004 - Dec 2005
• 

  Johnson & Johnson

  Jul 2007 - Jul 2012

  • Awards : Johnson & Johnson Standards of Leadership Awards • Develop the Emerging Dragon project proposal that outlined the development of a new clinical chemistry platform for OCD’s clinical lab business. This proposal was recognized with a Standards of Leadership Award and will shape the strategic direction for the OCD business in China • Innovation project to establish demo site of 1st Global Clinical Green Lab in China• Customize new strategy to fit new reimbursement price challenge • Pricing strategy to accelerate business growth from life-threatening panel • Overall strategy to enforce Immunoassay growth and establish a system for implementation ( Pricing/ Operation/ Channel reform)• Capex strategy ( Green Channel in S2 market ) 收起 Awards : Johnson & Johnson Marketing Excellent Golden Awards • Product Launching Implementation (e.g. Vitros Fusion 5,1 , Vitros 5600 Integration System) Pre-launch marketing research and deliver product Strategy  Coordinate Product registration in sFDA  Deliver Product Positioning and Explore local Sales Tool  Product Portfolio and Brochure Launching• Strategic Marketing Implementation.  Breakdown Strategies to regional and organize regional promotion event  Fixed assets driving reagent burning plan with region  Work closely with sales team to ensure distributor implement business objectives • Assistant in pricing strategies and design strategic pricing structures  Monitor regional pricing in the market and define different assay strategic in different market  Product pricing define  Monitor government pricing and reimbursement and coordinate with government affair team• Organize and put in place marketing activities  New Product Sales Training .  Build Up professional education speaker bank Deliver seminars, symposium, sponsorship of cross-country professional meetings  Monitor competitor strategies and update• Coordinate after sales affair to ensure whole sales process excellence  Coordinate international supply chain with sourcing if shipment backorder  IVD license and GSP certification Product quality complain process excellence 收起

  • Strategic Marketing -Senior Product Manager

    Jul 2009 - Jul 2012

  • Product Manager

    Jul 2007 - Jul 2009
• 

  Johnson & Johnson

  Oct 2013 - Nov 2015

  Marketing Manager

  • Developed business plan in collaboration with Johnson & Johnson Depuy team in new localizing product line for value market (EMBA project) over 9 months• Complete business plan of new acquisition product and support sourcing company to make final deal for China market • Lead OCD China Clinical Lab marketing team and ensure strategy & its tactics implementation • Customize co-marketing strategy with pharmaceutical and genetic company to establish disease related group solution business model 收起

• 

  Abbott

  Dec 2015 - now

  Marketing Sales Integrated Project

  • Associate director of Marketing

    Feb 2020 - now

  • Associate Director of Marketing in Elite Sales Team

    Nov 2017 - Jan 2020

  • Associate Director of NBD & Market Assess

    Dec 2015 - Nov 2017