Phelipe Ederli Coelho De Almeida

Phelipe Ederli Coelho De Almeida

Followers of Phelipe Ederli Coelho De Almeida3000 followers
location of Phelipe Ederli Coelho De AlmeidaPanama City, Panamá, Panama

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  • Timeline

  • About me

    Manager, Conversion & Personalization | Website Experiments Owner | Conversion Optimization | Growth

  • Education

    • State University of Campinas

      2013 - 2015
      Bachelor in Civil Engineering Civil Engineering

      The course was not completed - I stopped in the middle of the third year.

    • PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

      2021 - 2022
      MBA in BI, Digital Marketing and Data Driven Strategy Specialization in Marketing
    • ICN Business School

      2018 - 2019
      Bachelor in Business and Administration (Sup'est) Business Administration and Management, General

      Activities and Societies: Double diploma in a French Business School, in which I attended the courses: - Human Resource Management - Change Management and Project Management - Intercultural Management - Marketing Management - International Finance Duble-degree in Business Administration in Nancy, France.

    • Colleges of Campinas

      2016 - 2020
      Bachelor in Marketing, Publicity and Communication Marketing, Publicity and Communication
    • PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

      2022 - 2022
      MBA in Marketing, Branding e Growth Marketing
  • Experience

    • Universidade Estadual de Campinas

      Mar 2013 - Jun 2016

      Participation in the development of CIPA activities, such as the Internal Week of Accident Prevention (SIPAT) and internal organization. Assistance in the Project led by Professor Tiago Zenker Gireli of the Department of Water Resources of the Faculty of Civil Engineering, Architecture and Urbanism of the State University of Campinas (UNICAMP)

      • Assistant in the Internal Commission for the Prevention of Accidents - CIPA

        Mar 2015 - Jun 2016
      • Database Creation Assistant for Numerical Simulations of Fluvial and Maritime Works

        Mar 2013 - Feb 2015
    • Projec - Junior Projects in Civil Engineering, Archtecture and Urbanism

      Mar 2013 - Dec 2013
      Projects Department Trainee
    • MTE - Engineering Work Market

      Apr 2013 - Dec 2013
      Assistant of Opportunities
    • Bolo de Vó Confectionery

      Mar 2017 - Aug 2018
      Entrepreneur and Creator

      Entrepreneur Creator of Confectionery Bolo de Vó. Sales Manager.

    • Agency of Advertising and Marketing of the Colleges of Campinas

      Aug 2017 - Dec 2019

      I worked as Planning in the Agency with real clients, such as Instituto Aveleira, aiming to create a new visual identity and reposition the company in the market.I also worked as an Event Manager at the Agency, which put me in touch with the development of the Trend Map, an event that aims to bring marketing professionals to Facamp to talk about trends in their areas. I was also responsible for Facamp's 2019 Advertising and Marketing Thesis Presentation Event. Microcredit delivery channels: a study and mapping of the institutions that operate in the Metropolitan Region of Campinas, 2018.Advisor: PhD Renata Queiroz

      • Planning and Events Responsible

        Feb 2018 - Dec 2019
      • Library Assistant

        Mar 2017 - Aug 2018
      • Researcher

        Aug 2017 - May 2018
    • Newcastle Idiomas

      Aug 2019 - Feb 2020
      English teacher

      English teacher at language school.

    • PagSeguro PagBank

      Feb 2020 - May 2021

      Worked with CRO, Business Intelligence, A/B testing applications and analysis, landing page optimization, assembly and analysis of reports from data collected from Google Analytics and Facebook Ads. Worked with CRO, Business Intelligence, applications and analysis of A / B tests, assembly and analysis of reports from data collected from Google Analytics and Facebook Ads.

      • Analista de marketing

        Nov 2020 - May 2021
      • Estagiário de Marketing Digital

        Feb 2020 - Nov 2020
    • NP Digital

      Jul 2020 - Jun 2021
      CRO Consultant

      Audits CRO (Conversion Rate Optimization), propositions, applications and analysis of A/B tests and landing page optimization for several clients in Brazil and the United States.

    • Codeby

      Sept 2020 - Jun 2021
      CRO Specialist

      I audit CRO (Conversion Rate Optimization), make propositions, applications and analysis of A/B tests and optimization of landing pages for several clients in Brazil and Europe.

    • RTB House

      May 2021 - May 2023
      Technical Account Coordinator

      Assistance in managing all technical issues related to the launch and execution processes of the Retargeting campaigns, as well as in the creation of advertising materials, monitor and analyze the effectiveness of Performance Retargeting and Branding campaigns.

    • Sem Parar

      May 2023 - Sept 2024
      CRO Senior Analyst

      Jump Label Solutions outsourced worker 100% dedicated to Sem Parar.

    • Liberty Latin America

      Sept 2024 - now
      CRO and Personalization Manager
  • Licenses & Certifications

    • User Experience

      FIAP
      Mar 2021
    • Customer Success

      Rock Content
      May 2020
      View certificate certificate
    • Otimização de Conversões (CRO)

      Rock Content
      Apr 2020
      View certificate certificate
    • Integração CRO e SEO

      PagSeguro PagBank
      Aug 2020
    • Wordpress na Prática

      Rock Content
      May 2020
      View certificate certificate
    • Cenários 2025

      FIA Business School
      Feb 2020
    • Copywriting

      Rock Content
      May 2020
      View certificate certificate
    • Extensão em Gestão Avançada de Marketing

      Universidade Cruzeiro do Sul
      Feb 2020
    • Google Analytics: From Zero To Hero

      UOL - Universo Online
      Nov 2020
    • SEO

      SEO Master
      Mar 2021
  • Volunteer Experience

    • Protagonista do Futuro

      Issued by Share RH on Sept 2020
      Share RHAssociated with Phelipe Ederli Coelho De Almeida
    • Volunteer in NGOs in Medellín - Colombia

      Issued by AIESEC on Dec 2013
      AIESECAssociated with Phelipe Ederli Coelho De Almeida
    • Community Service Volunteer in Chile

      Issued by AIESEC on Jun 2016
      AIESECAssociated with Phelipe Ederli Coelho De Almeida