
Phelipe Ederli Coelho De Almeida

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About me
Manager, Conversion & Personalization | Website Experiments Owner | Conversion Optimization | Growth
Education

State University of Campinas
2013 - 2015Bachelor in Civil Engineering Civil EngineeringThe course was not completed - I stopped in the middle of the third year.

PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
2021 - 2022MBA in BI, Digital Marketing and Data Driven Strategy Specialization in Marketing
ICN Business School
2018 - 2019Bachelor in Business and Administration (Sup'est) Business Administration and Management, GeneralActivities and Societies: Double diploma in a French Business School, in which I attended the courses: - Human Resource Management - Change Management and Project Management - Intercultural Management - Marketing Management - International Finance Duble-degree in Business Administration in Nancy, France.

Colleges of Campinas
2016 - 2020Bachelor in Marketing, Publicity and Communication Marketing, Publicity and Communication
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
2022 - 2022MBA in Marketing, Branding e Growth Marketing
Experience

Universidade Estadual de Campinas
Mar 2013 - Jun 2016Participation in the development of CIPA activities, such as the Internal Week of Accident Prevention (SIPAT) and internal organization. Assistance in the Project led by Professor Tiago Zenker Gireli of the Department of Water Resources of the Faculty of Civil Engineering, Architecture and Urbanism of the State University of Campinas (UNICAMP)
Assistant in the Internal Commission for the Prevention of Accidents - CIPA
Mar 2015 - Jun 2016Database Creation Assistant for Numerical Simulations of Fluvial and Maritime Works
Mar 2013 - Feb 2015

Projec - Junior Projects in Civil Engineering, Archtecture and Urbanism
Mar 2013 - Dec 2013Projects Department Trainee
MTE - Engineering Work Market
Apr 2013 - Dec 2013Assistant of Opportunities
Bolo de Vó Confectionery
Mar 2017 - Aug 2018Entrepreneur and CreatorEntrepreneur Creator of Confectionery Bolo de Vó. Sales Manager.

Agency of Advertising and Marketing of the Colleges of Campinas
Aug 2017 - Dec 2019I worked as Planning in the Agency with real clients, such as Instituto Aveleira, aiming to create a new visual identity and reposition the company in the market.I also worked as an Event Manager at the Agency, which put me in touch with the development of the Trend Map, an event that aims to bring marketing professionals to Facamp to talk about trends in their areas. I was also responsible for Facamp's 2019 Advertising and Marketing Thesis Presentation Event. Microcredit delivery channels: a study and mapping of the institutions that operate in the Metropolitan Region of Campinas, 2018.Advisor: PhD Renata Queiroz
Planning and Events Responsible
Feb 2018 - Dec 2019Library Assistant
Mar 2017 - Aug 2018Researcher
Aug 2017 - May 2018

Newcastle Idiomas
Aug 2019 - Feb 2020English teacherEnglish teacher at language school.

PagSeguro PagBank
Feb 2020 - May 2021Worked with CRO, Business Intelligence, A/B testing applications and analysis, landing page optimization, assembly and analysis of reports from data collected from Google Analytics and Facebook Ads. Worked with CRO, Business Intelligence, applications and analysis of A / B tests, assembly and analysis of reports from data collected from Google Analytics and Facebook Ads.
Analista de marketing
Nov 2020 - May 2021Estagiário de Marketing Digital
Feb 2020 - Nov 2020

NP Digital
Jul 2020 - Jun 2021CRO ConsultantAudits CRO (Conversion Rate Optimization), propositions, applications and analysis of A/B tests and landing page optimization for several clients in Brazil and the United States.

Codeby
Sept 2020 - Jun 2021CRO SpecialistI audit CRO (Conversion Rate Optimization), make propositions, applications and analysis of A/B tests and optimization of landing pages for several clients in Brazil and Europe.

RTB House
May 2021 - May 2023Technical Account CoordinatorAssistance in managing all technical issues related to the launch and execution processes of the Retargeting campaigns, as well as in the creation of advertising materials, monitor and analyze the effectiveness of Performance Retargeting and Branding campaigns.

Sem Parar
May 2023 - Sept 2024CRO Senior AnalystJump Label Solutions outsourced worker 100% dedicated to Sem Parar.

Liberty Latin America
Sept 2024 - nowCRO and Personalization Manager
Licenses & Certifications

User Experience
FIAPMar 2021- View certificate

Customer Success
Rock ContentMay 2020 - View certificate

Otimização de Conversões (CRO)
Rock ContentApr 2020 
Integração CRO e SEO
PagSeguro PagBankAug 2020- View certificate

Wordpress na Prática
Rock ContentMay 2020 
Cenários 2025
FIA Business SchoolFeb 2020- View certificate

Copywriting
Rock ContentMay 2020 
Extensão em Gestão Avançada de Marketing
Universidade Cruzeiro do SulFeb 2020
Google Analytics: From Zero To Hero
UOL - Universo OnlineNov 2020
SEO
SEO MasterMar 2021
Volunteer Experience
Protagonista do Futuro
Issued by Share RH on Sept 2020
Associated with Phelipe Ederli Coelho De AlmeidaVolunteer in NGOs in Medellín - Colombia
Issued by AIESEC on Dec 2013
Associated with Phelipe Ederli Coelho De AlmeidaCommunity Service Volunteer in Chile
Issued by AIESEC on Jun 2016
Associated with Phelipe Ederli Coelho De Almeida
Languages
- poPortuguês
- inInglês
- esEspanhol
- frFrancês
- chChinês (mandarim)
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