Mirza Ahmad

Experience

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  Inpixl.com

  May 2003 - Jun 2010

  Owner

  Founder & Creative Director – InPixlBuilt and managed a creative freelance business specializing in graphic design, web development, digital printing, video production, and paid media. Oversaw end-to-end operations including project execution, budgeting, client management, and business development through tailored proposals and strategic planning.

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  Mumcentre.co.id

  Mar 2007 - Sept 2009

  Website Content Manager

  Website Content Manager – Mumcentre.co.idManaged the company’s web portal by developing digital activities, updating content, and optimizing site performance. Ensured content relevance and consistency while monitoring traffic and user engagement to support strategic digital growth.

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  SOS Children's Villages Indonesia

  Sept 2009 - Jan 2011

  Fund Development & Communication

  Fund Development & Communication – SOS Children’s Villages IndonesiaDeveloped and executed fundraising strategies and campaigns, including events and donor engagement materials. Conducted performance analysis, budgeting, and target forecasting to optimize fundraising outcomes. Collaborated with communication teams to enhance campaign effectiveness and outreach.

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  Hansae Yes24 Indonesia

  Jan 2011 - Nov 2012

  Creative Designer

  Creative Designer – Yes24.co.idDeveloped and implemented digital promotion strategies for e-commerce campaigns, including microsites, newsletters, and social media content. Designed marketing materials and supported UI/UX development to enhance user experience and drive online engagement. Collaborated closely with marketing teams to align design output with promotional goals.

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  Havas Media

  Nov 2012 - Sept 2015

  Sr. Digital Content Manager

  Led digital content strategy and social media management team for Indofood's key brands, aligning campaigns across digital and event channels. Oversaw content planning, social media operations, and digital activations (including contests and influencer collaborations) to drive brand engagement and meet performance KPIs. Managed a cross-functional team of creatives, analysts, and community managers, ensuring smooth execution and strategic consistency across platforms like Facebook, Instagram, Twitter, and YouTube.Led a social media team consisting of 7 people (admin, creative and analyst), ensuring seamless client servicing and strategic alignment. Successfully handled Indofood brands:- Qtela- Chitato- Cheetos - JetZ- Happy Soya Oil- Bimoli- Royal Palmia Margarine - La Fonte Pasta- Popmie- Masakapaya.com Show less

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  Maxus Global

  Sept 2015 - Jun 2017

  Sr. Media Planner

  Maxus Global is GroupM / WPP subsidiary company. Planned and executed cross-channel digital strategies integrated with TV and event activations for major brands. Managed media planning, buying, and performance forecasting across platforms including programmatic, SEM, GDN, and social ads. driving measurable campaign results and ensuring alignment with brand objectives. Delivered tailored digital consultancy to clients:- Mentos- alpenliebe- Happydent- Charm- Mamypoko- Counterpain- Tempra- HSBC- HokBen- Loreal - Subaru- Costa Cruise (Cruise ship) Show less

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  I-dac Asia

  Jun 2017 - Jun 2019

  Sr. Digital Marketing Manager

  Developed and executed integrated digital strategies aligned with offline channels (TV & Events) for Indofood brands. Delivering measurable impact on brand KPIs. Managed full-funnel campaigns—from media planning and buying to performance analysis—across platforms including social media ads, programmatic, SEM, and influencer marketing.Led a team of 3 account executives, ensuring seamless client servicing and strategic alignment. Successfully handled 12+ Indofood brands:- Lay’s- Qtela- Chitato- Cheetos - Doritos - JetZ- Happy Soya Oil- Bimoli- Royal Palmia Margarine - Bogasari - La Fonte Pasta- Pop Mie Show less

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  United International Pictures

  Jun 2019 - Mar 2021

  Country Marketing Head

  United International Pictures is movie distribution company, subsidiary of Universal Pictures and Paramount Pictures.Led the end-to-end Marketing activities, publicity, and partnership strategy for Universal Pictures and Paramount Pictures movies releases in Indonesia. Managed 360° campaigns and large-scale events such as premieres and mall activations. Spearheaded publicity efforts by coordinating with media and influencers, organizing press screenings, and facilitating international junket participation. Manage end-to-end campaign execution by collaborating with media agencies, event organizer, PR teams, and brand partners. Show less

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  PT. Metra Digital Media

  Mar 2021 - now

  Business Solution & Strategic Planner

  Led the development of integrated marketing and business solutions for B2B and B2C across Digital, ATL, and BTL channels—covering communication strategies such as media planning, influencer engagement, social media, customer experience, events, and e-commerce. Oversaw end-to-end campaign execution by collaborating with media agencies, digital PR teams, and research partners. Trusted to manage key national clients:- Telkom Group- Telkomsel- IndiHome- Seatoday TV- Kereta Commuterline Indonesia- Bank Mandiri - Bank Mandiri Taspen- Bank Danamon - Bank Syariah Indonesia - Kopi Kapal API- Pegadaian- Kementerian- and more. Show less