André Guillot

Experience

• 

  DIRECTV Latin America

  Sept 2012 - Aug 2019

  - Led a product marketing acquisition team of two, defining go-to-market strategies and marketing campaigns for the B2C segment.- Launched prepaid kit, generating 130K new users in the first year, increasing sales by 98% in the following year.- Managed and reported product KPIs and forecasts to senior leadership. • Led a media team of three and managed local and regional agencies, developing successful marketing campaigns in online and offline channels.• Executed six advertising campaigns, boosting sales by 10% across core product categories.• Optimized distribution of $7 million across advertising and PR budgets. - Implemented CRM software that allowed reducing respond times to customers from 4 hours to 5 minutes increasing sales by 15% in corporate segment- Reached yearly sales targets within 6 months with new dealer sales channel- Overachieved sales targets in 2013 (120%) and 2014 (110%) - Developed pricing, promotion and market strategies for the corporate product category. - Measured key performance indicators (P&L) for product profitability.- Developed sales channels for senior corporate salesmen

  • Product Marketing Manager Acquisitions

    Apr 2017 - Aug 2019

  • Media Manager

    Jun 2016 - Mar 2017

  • Product Specialist

    Nov 2013 - Jun 2016

  • Product Analyst

    Sept 2012 - Nov 2013
• 

  Jumia Egypt

  Dec 2019 - Jul 2020

  Business Strategy Consultant

  • Created 4 market studies & business offers of different E-commerces worldwide• Improved brand tracking reports by implementing new research methodology• Defined omnichannel strategy for improving customer engagement

• 

  Satori S.A

  Sept 2020 - Jul 2021

  Business Development Consultant

  ● Conducted market sizing, competitor analysis, and guidedpositioning and value proposition development.● Designed market entry strategy for floating solar energy solutions inLATAM markets.● Oversaw budget optimization and supplier collaboration for a £400Kproject.

• 

  RavenPack

  Jul 2021 - Jan 2022

  Product Marketing Manager

  ● Created ideal customer profiles and buyer personas, andcollaborated with sales, product, and marketing to optimise leadconversion funnels.● Built GTM strategy targeting corporate clients; collaborated withProduct, Sales, and Marketing.● Created product collaterals, including sales decks, brochures, andcase studies.● Led content strategy for corporate solutions during the company'swebsite relaunch.

• 

  Storio group

  Feb 2022 - now

  Senior Product Marketing Manager

  ● Led go-to-market strategy for the launch of 'Instant Software' (2023),generating €2.1M in first-year revenue.● Developed positioning, segmentation, and digital campaignstrategies to exceed annual revenue targets by €1M.● Conducted competitive and customer research to define valuepropositions, and enhance product-market fit.● Partnered with UX and Product teams to improve user experienceacross platforms, boosting conversion rates.