Alena Medvedeva

Experience

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  Kuzbass State Technical university

  Sept 2010 - Feb 2011

  Teacher

  - conducting theoretical and practical lessons in the subjects of economics, international economics, marketing, economic theory,- methodological documentation,- knowledge control.

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  FG BCS

  Feb 2011 - Nov 2016

  - worked in a team: work planning, control, training, building a system for effective interaction with related departments,- support of customer operations in the area of brokerage banking (withdrawal of funds, investment/withdrawal at the central bank, calculation and withholding of income tax, etc.)- collection control, audit activities.- worked with own customer base (customer retention, sale of products and services) - sale of banking services, servicing of the company's existing customers in relation to banking products and brokerage services (investment/transfer/withdrawal of securities, corporate actions of the issuer) ,- operational customer service, opening and closing of the business day. - search for customers,- cold calling,- meeting with customers,- identification of the client's financial needs and preparation of an individual financial plan,- presentation of the company's products,- sale of financial instruments,- assisting the client with transactions and information,- building a proprietary client portfolio of 50 million rubles

  • Private Financial Advisor

    Mar 2016 - Nov 2016

  • Head of Customer Operations Support Department

    Nov 2012 - Mar 2016

  • Client Operations Support manager

    Jan 2012 - Nov 2012

  • Financial Adviser

    Feb 2011 - Jan 2012
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  Select Study

  Aug 2016 - Feb 2017

  Project manager

  - I was responsible for lead generation, lead conversion, account management- Changing the core business process, building all related business processes from scratch;- HR function:, hired, adjusted the team;- Managed a remote team;- Worked with freelancers for various purposes: sourcing, goal setting, monitoring performance, evaluating results;- Managed marketing budgets: planning and executing marketing campaigns, determining lead generation, resolving current issues;- Launched email marketing companies;- Created and designed landing pages based on the platform app;- Developed and implemented a customer loyalty system; Show less

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  Skyeng

  Mar 2017 - Mar 2022

  Skyeng is the leading EdTech company in Eastern EuropeI have spent 5 years developing products for all Skyeng and Skysmart teachers. I have merged 5 product teams with more than 50 employees into a single entity. I created a single ecosystem for teachers and the operational team.I was responsible for user satisfaction, loyalty and friendly business optimization.Main business results:- increased teacher sign-out conversion rate by 5 percentage points by updating onboarding and automating funnel stages- 98% SLA of teacher slots by developing teacher recruitment and disenrollment models- increased teacher NPS by 40 percentage points by systematically working with user emotions and providing regular feedback in the product- lunched a mobile app for teachers with MAU 12k and CSI 8 points- automated the selection of a teacher by the customer by 95% based on experiments and the introduction of the ML model- increased the speed of launching new products and services from 6+ months to a few hours due to the new architecture- automated and/or eliminated more than 80 business processes by creating an end-to-end CJM for customers Show less

  • Head of Product

    Sept 2019 - Mar 2022

  • Product Manager

    Aug 2018 - Sept 2019

  • Project Manager

    Sept 2017 - Aug 2018

  • Operation manager of experimental teacher's group

    Mar 2017 - Sept 2017
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  Zigmund.Online

  Mar 2022 - Mar 2023

  Chief Product Officer

  Zigmund.Online is an online psychotherapy service. Our team makes psychotherapy care convenient, transparent and easy to use.I joined the project immediately after the events of February 2022. Reassembled the product team to make quick decisions to combat the crisis. Brought the company to repayment in 8 months.Most important business results- ARPU x2.5 by increasing price, changing base offer and maintaining conversion rate,- redesigned psychotherapist selection model to maximize LTV,- reducing the budget for psychologists by 4 percentage points while increasing a psychologist's income by 20% through a new payment system,- increased client retention by 7 percentage points due to changes in psychologists' administrative processes and the logic of matching clients and therapists Show less

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  Avito

  Mar 2023 - now

  Lifestyle and Home product cluster at Avito Goods.∙ Categorization unit: platform solutions for all goods categories and growth team.∙ Lifestyle unit: Fashion, Sport, Hobby and Goods for children categories.∙ Home and Living unit: Construction and Rennovation, Furniture, Pets, Food and Home&Garden categories. Lifestyle and Home&Living Units at Avito Goods.Product teams and category streams:∙ Fashion∙ Sport∙ Goods for Children∙ Furniture∙ Construction & Rennovation∙ Home&Garden∙ Food∙ Animals

  • Cluster Lead

    Oct 2024 - now

  • Head of product (Unit lead)

    Mar 2023 - Sept 2024