Michael Torti

Experience

• 

  C & M Motors Nationalease

  Jan 2005 - Jan 2010

  General Manager

  Supervised 5 managers and directed internal operational activities, including HR initiatives, hiring/terminations, advertising/marketing, recruiting, performance management, staff training, conflict resolution, vendor and customer relationship management, website development, communications, data analytics, P&L review and goal planning to ensure optimal growth and development.Expanded customer base during economically downturn. Expanded company capabilities by developing new service capabilities to secure additional revenue streams. Won top performing dealer for Nissan parts sales. Show less

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  C&M Motors, Inc. Nationalease of San Diego

  Feb 2010 - now

  Chief Executive Officer

  Directed annual financial growth initiatives to capture various growths in revenue, totaling over $23.5M. Developed second branch, improving gross monthly profits through the launch of Toyota franchise. Supervised 30 personnel.Hired top talented staff members to better position workforce for optimal bottom-line performance. Terminated fledgling staff members to reduce workflow disruptions.Conducted individual manager meetings to discuss challenges and needs, and provide guidance, direction and solutions for advancing shared organizational goals. Eliminated work site liabilities by developing a formal policy and procedural manual to cover state, federal, and local laws, and company policies and procedures for staff conformance to minimize personnel disputes, workman comp claims, and HR interaction.Developed new and current customers and targeted fleet businesses to improve profitability. Serviced multiple high-profile accounts to increase revenues. Implemented a customer vehicle pickup location, and introduced customers to the sales team, parts, service and branch managers to support new sales customer introduction activities. Partnered with vendors to devise and implement effective marketing strategies, including mailers, emails, website development, and analytics for improving reach and securing additional revenue gains. Hired Customer Lobby to generate positive reviews from customers for opportunity identification.Eliminated fiscal liabilities by conducting A/R meetings to review and facilitate the collection of current, 30+ net, 90+ past due accounts, meet with management to discuss P&L. Devised strategies for locations to help struggling staff members by delivering tools to help improve performance. Performed trajectory review employees to determine long-term impact and succession planning.Boosted staff morale by doubling PTO time, offering 401k with matching dollars, increasing monthly commissions, and lowering health care costs to employees. Show less

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  The Surfrider Foundation

  Mar 2014 - Jan 2020

  San Diego Surfrider 2013 – PresentCoordinated policy for a grassroots non-profit environmental organization dedicated to the protection and enjoyment of oceans, waves and beaches with a powerful activist network. Served on the Executive Board, setting annual actions and agendas for 7 committees with a focus on community outreach, activism, policy initiatives and volunteer retention. Partnered with the development manager to devise strategic business partnerships with local San Diego companies to secure increased donation volume (currently sustaining an average of $200K in annual donations). Strengthened brand awareness by planning outreach events, such as Surfrider’s Annual Art Gala, Ocean Beach Paddle For Clean Water, Tijuana Estuary Surf Competition, Kaboo Music Festival and booth events held throughout the year to drive new member acquisition, donation volume, and visibility and exposure.Mitigated regulatory risks by ensuring staff conformance to legal policy issues, actions, and litigation recommended by team. Reviewed issues, time and financial costs and determined impacts to ensure issue meets company mission, while pursuing litigation and advocacy. Administered the monthly budget and revenue stream sources to refocus efforts on zero profit erosion.Directly increased fundraising ability by negotiating terms and finances received with companies and events, including interfacing with Kaboo Music Festival to receive a portion of the event proceeds. Partnered with Coronado Brewing and Stone Brewery to receive proceeds from the percentage of each sale.Appointed to serve on the hiring committee to onboard and negotiate a contract for a new Development Manager and various non-volunteer roles to increase donations and ensure timely objective fulfillment. Spoke at volunteer introduction seminars and planned various fundraising and volunteer appreciation events. Show less The Surfrider Foundation is a non-profit grassroots organization of over 50,000 activist and 90 chapters that protect the enjoyment of our oceans, waves and beaches. The Rise Above Plastics Committees mission is to reduce the impacts of plastics in the marine environment by raising awareness about the dangers of plastic pollution. Surfrider's R.A.P committee is advocating for a reduction of single-use plastics and the recycling of all plastics. As Volunteer Policy Coordinator I have worked with City Council Members, City Sub-Committees, environmental groups and local media to provide awareness of the environmental consequences of single-use plastics in our environment. I have assisted in developing ordinances and advocating for their successful passing in five cities. I co-founded the Surfrider Ocean Friendly Restaurant program that has successfully reduced the use of plastics in restaurants by working with local restaurant owners and managers to voluntarily change their business practice to reduce single-use plastics and provide an environmentally friendly approach. All programs and ordinances have resulted in significantly reducing plastic pollution. Show less

  • Executive Committee Chair

    Jun 2016 - Jan 2020

  • Policy Coordinator

    Mar 2014 - Jun 2016
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  Scripps Institution of Oceanography

  May 2020 - Jun 2021

  Graduate Student

  The Master of Advanced Studies in Climate Science and Policy (MAS CSP) Program.