Arielle Morrow

Experience

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  Dwight, Bentel & Hall Communications Agency

  Aug 2011 - May 2012

  Advertising Intern

  Account Executive for National Student Advertising Competition. Spent 8 months researching, conceptualizing, and executing a complete integrated marketing plan, including a 32 page campaign book, for Nissan USA. Placed third at district competition.

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  Direct Travel

  Feb 2012 - Mar 2014

  Marketing and Sales Coordinator

  • Created and helped assist client/sales presentations• Supported account management department and identified issues or needs to further support clients• Created and implemented collateral for marketing campaigns• Assisted in decision making for the rebranding of the company

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  Google

  Jun 2014 - Dec 2015

  Scheduling Coordinator - Street View Trusted for Hotels

  • Direct point of contact between photographers and the hotel representative .• Scheduled the appointments with both the hotel representative and the photographer, establishing and confirming the date and time that the service will be provided to both parties.• Coordinated the rooms and amenities to be photographed with the hotel representative and the photographers.• Ensured the process of scheduling, photographing and publication was completed within a preset time frame by all parties involved .• Updated and monitored statuses and notes as necessary • Conducted follow-up meetings to ensure overall client satisfaction with the product.• Prepared daily and weekly reports as necessary Show less

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  Liquid Agency

  Dec 2015 - Jun 2019

  • Client-facing project manager for multiple clients at once, including key anchor client• Managed projects including; website design/reskin, brand design and video production• Trained incoming Program Coordinators and Account/Delivery Interns• Responsible for managing timelines, schedules, resources and scope of work• Responsible for tracking project budgets as well as estimating and managing change orders• Partnered with Account Management and discipline leads to scope new business Show less

  • Sr. Program Manager

    Jun 2018 - Jun 2019

  • Program Manager

    Jun 2016 - Jun 2018

  • Program Coordinator

    Dec 2015 - May 2016
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  SVB Financial Group

  Jun 2019 - Jan 2021

  Integrated Marketing Content Producer

  • Develop and project manage delivery of business unit marketing plans• Partner with Marketing Strategy to plan and implement marketing programs that support internal SVB business unit goals and objectives.• Manage outside communications agency to deliver on time and on budget, with high quality, including authoring creative briefs• Collaborate with business unit teams and the broader marketing team to develop and manage effective collateral materials and promotional campaigns to both internal and external stakeholder audiences• Build marketing campaigns in Marketo• Update and overhaul, as needed, existing collateral to ensure it is up to dateProject focus includes: thought leadership development and distribution campaigns, video production, event marketing, collateral/template development Show less

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  Hero Digital

  Mar 2021 - now

  • Program Manager

    Aug 2022 - now

  • Senior Project Manager

    Mar 2021 - Aug 2022