Tori Elsasser (Cullo)

Experience

• 

  Hofstra University

  Dec 2014 - May 2018

  Student Aide

  - Assisted librarians and circulation desk staff by acquiring, preparing, and organizing library materials and resources. - Served as point of contact for students and visitors.- Completed other administrative duties and tasks as assigned.

• 

  Sigma Delta Tau

  Dec 2015 - Jan 2017

  Vice President of Formal Recruitment

  - Developed, planned, and implemented year-round chapter recruitment program which included the strategy, the budget, and coordination with the Chapter Advisor and approval from Hofstra University and Sigma Delta Tau's National Headquarters. - Successfully reached recruitment quotas with a large pledge class comprised of campus leaders, successful students, and dedicated philanthropists.

• 

  Queen Bee Jewelry Designs

  May 2016 - Aug 2016

  PR, Events & Community Outreach Intern

  - Managed all social media platforms and inform the public of new inventory, trunk shows, and promotions. - Assisted with design and merchandise trend boards for future seasons and showrooms. - Supported CEO and Designer with day-to-day administrative tasks. - Doubled social media engagement within three months.

• 

  AILEY

  May 2017 - Aug 2017

  Marketing And Publicity Intern

  - Worked with media lists and contacts on Cision, research and assist in writing press materials, maintain press coverage of the organization, provide general administrative support. - Assisted with press and media coverage for the prestigious dance company's international tour. - Supported event staff at their Lincoln Center Season Opening Night Gala.

• 

  Boneau/Bryan-Brown

  Jan 2018 - May 2018

  Marketing And Publicity Intern

  - Supported the major Broadway publicity firm with openings of shows, daily press clip servicing, assisting press agents on various day-to-day assignments and administrative duties. - Worked at the 2018 Tony Awards official press junket.

• 

  Rauxa

  Jun 2018 - May 2021

  - Supported the management and delivery of client objectives in all campaigns while keeping track of schedules and budgets. - Point of contact throughout the entire project lifecycle, including strategy initiatives, creative direction, coding, QA-ing, and data tracking/reporting.- Collaborated with other agency departments to ensure that project requirements and deliverable dates are clearly communicated, understood, and executed upon.- Gathered analytics and data from past campaigns to report results to clients. Show less

  • Account Manager

    Apr 2021 - May 2021

  • Account Coordinator

    Jun 2019 - Apr 2021

  • Executive Administrative Assistant

    Jun 2018 - Jun 2019
• 

  LendingTree

  May 2021 - now

  - Grows accounts + seeks out opportunities for new business based on data trends. - Leads internal teams to implement client agreements, from point of contract closure to partner launch and data analysis.- Establishes and maintains KPI reports on key partnerships, using data insights to identify new opportunities to upsell partners above their contractual media commitments. - Supported media partner planning, asset management, and the overall coordination of premium digital advertising campaigns. - Gathered large sets of data to inform strategic planning across products and partnerships.- Handled day-to-day operation needs of team reporting & communication flows, and found efficiencies in current internal processes. - Found trends and patterns in large datasets, theorized ways to utilize those trends, and shared them broadly with the team.

  • Partner Marketing Manager

    Aug 2022 - now

  • Marketing Analyst

    May 2021 - Aug 2022