Rebecca Brown

Experience

• 

  Hastings Entertainment Inc.

  Jun 2008 - Aug 2011

  • Operated cash register, assisted departments with merchandise stocking• Returned to Customer Service to pursue college FT • Increased sales of target products by 20% in two months after developing and implementing new in-store displays and hourly sales announcements• Collaborated with independent authors to schedule signings and develop marketing approaches, including advertising announcements and in-store displays • Operated cash register, assisted customers with locating merchandise• Provided recommendations based on customer interests and prior purchases

  • Customer Service Associate

    Jun 2011 - Aug 2011

  • Book Manager

    May 2010 - Jun 2011

  • Customer Service Associate

    Jun 2008 - May 2010
• 

  Holiday Inn Express

  Aug 2011 - Aug 2013

  Front Desk Attendant

  • Achieved Top Priority Club Enroller through strategic sign-ups for groups and returning guests• Managed guest check-ins and departures, provided recommendations on local services and amenities • Operated register, assisted housekeeping department with laundry duties

• 

  Doro, Inc.

  Jan 2013 - May 2022

  Public Relations Manager

  Public Relations Manager: Jan. 2013-PresentHoliday Inn Express & Suites of Warrensburg, MOBest Western of Warrensburg, MOStaybridge Suites of Tuscon, AZ• Develop and host workshops for hotel staff to improve guest performance, including promoting positive customer feedback and handling customer confrontations professionally • Respond to customer reviews and complaints on travel review sites• Manage hotel social media account, post shared and original content • Assist General Manager in drafting professional correspondence Show less

• 

  University of Central Missouri

  Aug 2013 - Jul 2016

  Admissions Representative

  Kansas City Representative: July 2014-July 2016Northern Representative: Aug. 2013-July 2014• Achieved 103% of the 2015-2016 recruitment year enrollment goal, generated approximately $891,000 additional incoming freshman revenue• Attained the highest yield rate for the Northern Territory in six years• Achieved 102% of the fall 2014 goal for undergraduate applications for the Kansas City territory• Increased table attendance at out-of-state college fairs for the Northern Territory by 35% through the design and display of marketing posters advertising in-state tuition for out-of-state students• Generated approximately $18.56 million in incoming freshmen revenue for the 2014-2015, 2015-2016, and 2016-2017 school years Show less

• 

  Entangled Publishing, LLC

  Sept 2014 - Jul 2016

  • Oversaw publicity and marketing plan development and collaborated with upper management on additional campaigns for a first-in-series title by Stacy Reid, which reached a top 200 ranking on Amazon and achieved over 10,000 sales in the first release month• Managed monthly newsletters for two imprints with over 2,000 subscribers each• Designed basic graphics for marketing, newsletters and other online promotions Public Relations Research Intern: Sept. 2014-Oct. 2015• Researched publishing market for comparative titles • Evaluated author websites, social media and other online content, provided feedback on enhancing online platform • Assisted publicists with special projects as needed, including researching potential book bloggers and independent reviewers for upcoming releases

  • Publicist

    Dec 2015 - Jul 2016

  • Public Relations Research Intern

    Sept 2014 - Dec 2015
• 

  The Career & Technology Center at Fort Osage

  Aug 2016 - now

  Recruitment & Placement Coordinator

  • Achieved the highest number of applications in the history of the school for the 2022-2023 school year through increased mailings, improved communication plan and redesigned presentation materials• Increased first-month application rates for 2020-2021 by 200% by creating a postcard mailing campaign tailored to individual high schools• Achieved a 28% click-to-open rate with the 2019-2020 monthly newsletter, above the 21.8% education industry average rate through strategic headline development and A/B split testing, which helped guide best practices for future newsletters• Identify special events for community engagement and spearhead development of new events to partner with school district, legislative and industry partners, including Chamber of Commerce events, breakfasts and student showcases. 2022-2023 events include participation in the Blue Springs Chamber of Commerce Legislative Breakfast, managing and executing the CTC Legislative Day at the Missouri Capitol, and joint participation with Herndon Career Center at the Eastern Jackson County Business Associates Social Hour (EJC B.A.S.H.) at the Kansas City Zoo• Manage communications, including five CTC social media platforms and the monthly newsletter• Oversee marketing, including design and distribution of recruitment materials for the CTC and 17 academic programs• Represent the CTC at special events, including college fairs, high school lunch visits, local chamber and city events and corporate functions• Present to diverse audiences, from elementary school to business professionals, on the CTC programs, benefits and application processes• Collaborate with the Recruitment Team and other teachers on marketing materials, branding, educational content and business contacts• Spearhead photo and video coverage of CTC programs and special events• Manage the CTC Student Ambassador team, including training for building tours and student panels Show less

• 

  Metropolitan Community College-Kansas City

  Aug 2018 - now

  Adjunct Instructor: Public Speaking & Communication

  • Teach online courses for COMM 100: Fundamentals of Speech and COMM 102: Fundamentals of Human Communication• Lectured for COMM 100: Foundations of Speech evening course for Fall 2018• Incorporate examples of public speaking through a variety of media into class exercises and analyses