Experience

• 

  Ibm

  Jan 2004 - Jul 2005

  Technical support product specialist

  * Acting as technical support specialist on HP All in One (AIOs) Product.* Handling the technical troubleshooting of HP AIO Machines.* Functioned as the part of the team of advanced support group (ASG) which required handling of high level troubleshooting and handling escalations of the end customers.

• 

  Hp

  Jul 2007 - now

  Handled over $2Mn of Marketing $ investments per annum for over 100 partners in different business groups.* Drive demand generation for commercial partners on Printing & Personal computer product lines.* Make channel marketing MDF $, a unique competitive advantage for the channel partners.* Build scalable & consistent partner marketing campaigns aligned to strategic initiatives of the organization & gather measurable ROI for each invested $.* Help Partner grow faster than the market and gain crucial market share point in SMB business. Show less * Owned $76Mn p.a revenue & gross margin country targets for Inks product line. Manage product life cycle (PLC) for Inks starting with forecasting, sellin-sellthru & sellout in the market.* Manage OPEX effectively to maximize ROI, improve productivity/efficiency/customer satisfaction.* Working along with marketing team to manage the product promotion through ATL and BTL activities/planning and maximize returns on marketing investments.* Steering initiatives to gauge market trends and counter competitor activities to gain the competitive edge on the market. Show less * Handle initiatives focused at mid market/SMB across the country to create demand generation of high end Officejet machines & scanners.* Maintain inkjet printers at the helm of all high end printers’ deals in key Indian government accounts.* Focus on Document management system (DMS), tied up with ISV vendors on Scanjet product line to create solution for end customers.* Guiding channel events and training sessions on new product launches, highend print applications and conducted hands on training on complete portfolio of inkjet printers and supplies business across the country.* Facilitating HP geographic initiative share recoveries in upcountry market for high end printers and ink cartridges.* Owned training process of owned product lines for channel and key customers across the country. Show less

  • Global MDF transformation, WW channel Programs CoE

    Jan 2020 - now

  • MDF Programs Manager, Channel Marketing, Asia Pacific & Japan

    Feb 2017 - Jan 2020

  • Channel Marketing Manager, Commercial Channel

    Nov 2012 - Jan 2017

  • Category Manager- Storage Media & Strategic Supplies Program

    Nov 2010 - Oct 2012

  • Product Manager- Inks & Media,

    Nov 2008 - Oct 2010

  • Product Manager- Inkjet printing systems (IPS) & Scanners

    Jul 2007 - Oct 2008