Experience

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  The danvers herald

  Aug 1981 - Oct 1982

  Assistant editor

  Covered all aspects of local news and assisted with editing.

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  Georgetown record

  Oct 1982 - Jun 1984

  Editor

  Started the paper from scratch and within one year put an existing paper out of business. Was responsible for all writing, editing, photography and layout.

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  The university of texas m.d. anderson cancer center

  Aug 1985 - Oct 1995

  Editor

  Edited the institution's quarterly external magazine, Conquest, for six years. Prepared and managed a yearly budget of $156,000; developed and maintained a mailing list of more than 24,000 persons; planned and assigned all stories and photos; edited all copy; maintained a photo file and index; kept production on schedule; led strategic planning, including working with a faculty advisory board; and put the magazine on the Internet. Also edited the institution's monthly employee newsletter, the Messenger, for three years. Was responsible for writing and editing all copy as well as taking photographs.Also wrote news releases and responded to media inquiries about institutional activities, edited a monthly publication of news clippings about the institution, wrote scripts for video news releases, gave tours of the institution, and helped produce a variety of publications for the institution. Show less

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  University of maryland medical system

  Nov 1995 - Dec 1996

  Assistant director of creative services and web site coordinator

  Managed a variety of publications to help promote the Medical System. Also shared on-call responsibility for media calls. Accomplishments included writing an editorial style guide and developing a website for the entire University of Maryland Medical Center.

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  The university of texas southwestern medical center at dallas

  Jan 1997 - Apr 1998

  Media relations manager/electronic communications manager, office of news and publications

  Managed an eight-person media relations operation. Monitored daily news coverage of UT Southwestern, placed stories about UT Southwestern, developed web pages, managed a daily radio news program (HealthWatch) and wrote news releases and health tips. Accomplishments included:Conducting a survey of key media contacts to keep the mailing list up to dateCompleting a book on the history of UT SouthwesternSetting up a listserv to distribute news releases electronicallyDeveloping Access databases to manage the media mailing list and produce placement reportsLeading a team that redesigned the UT Southwestern website Show less

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  Southern methodist university

  Sept 1998 - Oct 2003

  Assistant director of news and media relations

  Held several communications positions, including assistant director of news and media relations and editor of the SMU Research magazine. Accomplishments included:Placing stories in the New York Times, Dallas Morning News, Associated Press and the Chronicle of Higher Education and handling more than 250 media calls on a wide variety of topicsWorking closely with a new engineering dean and his staff to establish a positive brand identity for the SMU School of Engineering. Doubled media coverage of the school in two years Developing press kits and assisting with media relations for a $450 million capital campaign that included building and dedicating a new football stadium, a new art museum, a new science building and a new engineering buildingOrganizing media training sessions for key faculty membersDeveloping an e-newsletter for the School of Engineering and leading a redesign of their website. Show less

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  New mexico state university

  Nov 2003 - Jun 2005

  Editor

  Started a research magazine for the university and moved the university's alumni publication from a tabloid to a magazine. Also handled media relations for the College of Engineering and Physical Science Laboratory. Accomplishments included:Writing a 25-page crisis communication plan for University CommunicationsOverseeing development of databases to track publications, photos, news releases and media calls Placing stories in the Las Cruces Sun-News, Albuquerque Journal, Albuquerque Tribune, Santa Fe New Mexican, National Public Radio and numerous engineering trade publications.Helping develop a comprehensive communications plan for a new presidentHelping plan a Media Day that resulted in stories by media outlets across the state Show less

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  Southwestern university

  Jul 2005 - Oct 2014

  Director of communications (news and media relations)

  Handled 200 media calls a year and generated more than 100 stories a year for the university website. Produced a weekly e-newsletter and managed the @SU_News Twitter account. Also supervised 17 students doing internships in writing and photography.Accomplishments included:Placing stories in The Chronicle of Philanthropy, The Chronicle of Higher Education, University Business, the Austin American-Statesman and the Austin Business Journal, among others. Also placed Southwestern President Jake B. Schrum on NPR and the NBC "Today" Show.Implemented tracking systems for media calls and media placementsPlacing op-ed pieces in newspapers across TexasWriting the university's first editorial style guideDeveloping a new format and delivery system for the university's on-campus publicationGenerating publicity for the university's $125 million comprehensive campaignRewriting the university's crisis communication planDeveloping an online press kit for reporters, including an online faculty experts databaseHelping implement a new branding campaign: Engaging Minds, Transforming LivesProduced two issues of the university magazine Show less

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  Temple college

  Sept 2015 - Dec 2021

  Director of marketing and media relations

  Managed a five-person department with responsibility for all aspects of college communication and marketing, including website, publications, social media, advertising and media relations.Accomplishments included:• Launching a "Think Temple College First" marketing campaign.• Overseeing the college’s first-ever marketing research study. • Developing new logos for the college and the athletic program. • Implementing the college’s first digital marketing campaigns.• Greatly expanding the college’s presence on social media, including starting its Instagram account.• Redesigning the college website and moving it to a new content management system.• Forming and chairing the college’s first Web Advisory Committee.• Helping plan celebrations to mark the college’s 90th anniversary and its first national championship in softball.• Planning and editing a 120-page book on the history of the college.• Developing marketing materials for the college’s new Quality Enhancement Plan (QEP).• Receiving 17 awards from NCMPR (the national professional group for community college marketing professionals). Show less