
Timeline
About me
Country Manager at Pacific World, Global Destination, Event & Congress Management
Education

Events industry council (eic), usa (previously known as convention industry council)
2003 - 2028Certified meeting professional (cmp) conference, meeting and event management 1st cmp in malaysia accredited in 2003. recertified in 2008, 2013, 2018 & 2023.Founded in 1985 by the Events Industry Council (formerly known as the Convention Industry Council), Certified Meeting Professional (CMP) is a certification for event professionals. In order to acquire a CMP certification, an individual must complete the CMP application to demonstrate their eligibility and then successfully pass a written exam covering meeting management. As of May 2018, more than 11,000 meeting professionals in over 55 countries around the world have earned the CMP… Show more Founded in 1985 by the Events Industry Council (formerly known as the Convention Industry Council), Certified Meeting Professional (CMP) is a certification for event professionals. In order to acquire a CMP certification, an individual must complete the CMP application to demonstrate their eligibility and then successfully pass a written exam covering meeting management. As of May 2018, more than 11,000 meeting professionals in over 55 countries around the world have earned the CMP certification. The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals who have achieved the industry's highest standard of professionalism. Show less

Scrumstudy
2022 - 2025Scrum master certified (smc®) scrum & agile project management chapterwise proficiency : highly proficient & proficientScrum Master Certified (SMC®) professionals are facilitators who ensure that the Scrum Team is provided with an environment conducive to completing the project successfully. The Scrum Master guides, facilitates, and teaches Scrum practices to everyone involved in the project; clears impediments for the team; and, ensures that Scrum processes are being followed.

Project management institute
2021 - 2024Project management professional (pmp®) project management above target for all domainsActivities and Societies: Project Management Professional (Malaysia chapter) The Project Management Professional (PMP®) is the world's leading project management certification. Now including predictive, agile and hybrid approaches, the PMP® proves project leadership experience and expertise in any way of working. It supercharges careers for project leaders across industries and helps organizations find the people they need to work smarter and perform better.The PMP certification is designed by project professionals, for project professionals and validates that you… Show more The Project Management Professional (PMP®) is the world's leading project management certification. Now including predictive, agile and hybrid approaches, the PMP® proves project leadership experience and expertise in any way of working. It supercharges careers for project leaders across industries and helps organizations find the people they need to work smarter and perform better.The PMP certification is designed by project professionals, for project professionals and validates that you are among the best—highly skilled in:People: emphasizing the soft skills you need to effectively lead a project team in today's changing environment.Process: reinforcing the technical aspects of successfully managing projects.Business Environment: highlighting the connection between projects and organizational strategy. PMP certification validates that you have the project leadership skills employers seek. The new PMP includes three key approaches:• Predictive (waterfall)• Agile• Hybrid Show less

International association of professional congress organisers
2020 - 2021Iapco congress project management certifiedThe IAPCO Congress Management Programme, IAPCO webEDGE, is aimed at up-skilling Malaysia's professionals in order to deliver the highest standards of project management skills for Conference and Event delivery and to provide Malaysia with a competitive advantage when bidding for international events. The Congress Project Management Package is designed to equip meeting professionals with a full 360-view of meeting organisation. The peer-reviewed content has been delivered by 24 meeting industry… Show more The IAPCO Congress Management Programme, IAPCO webEDGE, is aimed at up-skilling Malaysia's professionals in order to deliver the highest standards of project management skills for Conference and Event delivery and to provide Malaysia with a competitive advantage when bidding for international events. The Congress Project Management Package is designed to equip meeting professionals with a full 360-view of meeting organisation. The peer-reviewed content has been delivered by 24 meeting industry experts from IAPCO accredited member companies and is approved by the Events Industry Council. Show less

Society of incentive travel excellence (site), usa
2018 - 2021Certified incentive specialist (cis) incentiveThe Certified Incentive Specialist workshop content includes how incentive programs are designed, what motivates people to achieve greater levels of performance and the positive impact of incentive travel and business results. With more than 2,250 graduates from 56 countries, the CIS designation will elevate career and develop skills to provide extraordinary motivational experiences worldwide.

Event design certificate
2017 - 2017Level 1 & 2 event design mastery certificate program event designThe Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting planners. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic event management template for developing new or documenting existing events and conference models.

National business travel association, usa
2008 - 2008Corporate travel expert (cte)
Higher education learning programme (help institute)
1995 - 1996Diploma in business studies business
University of southern queensland
1996 - 1998Bachelor of business marketing (minor finance & human resources)
Experience

C.i.s network sdn bhd
Apr 1998 - Apr 2002• Pioneered the company’s business from local exhibitions to international exhibitions. • Project Management, Budgeting, A&P, Pricing, Cost Management & Operations.• Key liaison with trade commissions, associations, venues, hotels, vendors and clients.• Organised retail promotions, seminars, press launch, roadshows & corporate events.
Assistant Manager - Projects
Sept 1999 - Apr 2002Project Executive
Apr 1998 - Aug 1999

Pacific world, global destination, event & congress management
Apr 2002 - Jan 2010• 1st Malaysian to be accredited the Certified Meetings Professional (CMP) designation from the Event Industry Council (EIC) USA in 2003• Meetings, Incentives & Conference pitching, tender & proposal submission for Kuala Lumpur & central region• Procurement, vendors liaison, negotiations, coordination and management• Coordinating and negotiate with hotels, event venues, vendors (audio visual, designer & production, branding, printing, F&B caterers, exhibition suppliers etc) • Manage operations & program delivery team• Building a new team • Product & itinerary development• Conducting site inspections & familiarisation programs Show less
Senior Meetings & Incentive Manager
Jan 2006 - Jan 2010Meetings & Incentive Manager
Apr 2002 - Jan 2006

Pacific world, global destination, event & congress management
Feb 2010 - Nov 2020• Senior leadership and responsible for Pacific World Malaysia's performance & commercial result• Developed Pacific World brand name in Malaysia as one of the top DMCs for MICE (Meetings, Incentives, Conferences & Events) in Business Events• Manage & lead an award-winning team with operational & service excellence• Managing & strategize bid submissions• Contracting, procurement & budget management• Project & stakeholder management• Responsible for highly-specialised projects as Project Director / Manager• Promotional & Marketing activities including tradeshows• Achieve accreditation as Certified Incentive Specialist (CIS) from the Society of Incentive Travel Excellence (SITE) USAAbout Pacific WorldGLOBAL DESTINATION MANAGEMENT Local perspectives, global viewEVENT DESIGN & PRODUCTION Creative thinking to achieve resultsPacific World is a Global Destination and Event Management company in over 20 countries and more than 100 destinations around the world. Our understanding of different cultures and industry practices helps us to ensure our client’s events are successful. Pacific World guarantees of compliance, global service and creativity standards, as well as the unique coverage of our destination footprint bring a new generation of value to our clients. Show less
Country Manager - MICE
Nov 2010 - Nov 2020Area Manager
Feb 2010 - Nov 2010
Licenses & Certifications

Corporate travel expert (cte)
National business travel association (nbta) usaJan 2008
Scrum master certified (smc)
Scrumstudy - accreditation body for scrum and agileAug 2022- View certificate

Project management professional (pmp)
Project management instituteAug 2021 - View certificate

Certified meeting professional (cmp)
Events industry councilJan 2003 
Certified meeting professional (cmp)
Events industry councilSept 2003
Event design certificate - level 1 & 2 event design mastery program
Event design collective gmbhJul 2017
Certified incentive specialist (cis)
SiteMar 2018
Iapco congress project management
IapcoJan 2021
Honors & Awards
- Awarded to Catherine Chong, CMP PMP SMC CTEFinalist - Most Interesting Event Excellence Award @ MBEA 2019 Malaysian Association of Convention and Exhibition Organisers & Suppliers (MACEOS) October 1, 2019
- Awarded to Catherine Chong, CMP PMP SMC CTEBest Organised Incentive Program that Promoted Malaysia @ Malaysia Business Awards of Excellence (MBEA) 2019 Malaysian Association of Convention and Exhibition Organisers & Suppliers (MACEOS) October 1, 2019
- Awarded to Catherine Chong, CMP PMP SMC CTEFinalist - Destination Management Company Award of Excellence @ rAWr Awards 2017 Malaysia Convention & Exhibition Bureau (MyCEB) October 1, 2017
- Awarded to Catherine Chong, CMP PMP SMC CTEBest Incentive Programme @ rAWr Awards 2017, Malaysia Business Events Awards of Excellence Malaysia Convention & Exhibition Bureau (MyCEB) October 1, 2017
- Awarded to Catherine Chong, CMP PMP SMC CTEBest Incentive Programme @ rAWr Awards 2015, Malaysia Business Events Awards of Excellence Malaysia Convention & Exhibition Bureau (MyCEB) October 1, 2015
- Awarded to Catherine Chong, CMP PMP SMC CTEFinalist - Destination Management Company Award of Excellence @ rAWr Awards 2015 Malaysia Convention & Exhibition Bureau (MyCEB) October 1, 2015
- Awarded to Catherine Chong, CMP PMP SMC CTEBest Incentive Programme @ rAWr Awards 2013, Malaysia Business Events Awards of Excellence Malaysia Convention & Exhibition Bureau (MyCEB) October 1, 2013
- Awarded to Catherine Chong, CMP PMP SMC CTEBest Tour Programme (MICE) @ Malaysia Tourism Awards 2005 - 2006 Tourism Malaysia September 1, 2006
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