Michel Farrenkopf

Experience

• 

  Promotionwerkstatt GbR

  Nov 2006 - Jul 2007

  Founder

  At the age of 18, I founded my own promotion and event management agency. The company acted as a full-service marketing agency with a focus on direct and personal marketing. With 30 employees on a mini job basis, we offered services such as advertisements, road shows, raffles, and acquisition of new customers for our clients. We installed a self developed lead tracking system to raise sales potentials. Because I was drafted to the mandatory military service in Germany, the company had to be given up. Show less

• 

  NATO

  Jul 2007 - Apr 2008

  Lance Corporal within the Planning & Support Branch

  As a lance corporal for the NATO Military Engineering Centre of Excellence in Munich, Germany, I conducted mission analysis, brief findings, conducted COA development based on MILENG doctrine, and supported NATO led multinational Engineer operations and trainings.

• 

  Ruf Reisen

  Jun 2008 - Sept 2011

  Associate Project Manager

  As the head of animation, I lead a team of expats (executing of performance reviews, meetings and building up duty rosters).Responsibility for the customer complaint management and I had to acquire and negotiate with relieable local service providers for cooperations.I was in charge of the budgetplanning, -controlling and budget clearance as well as the creation and realisation of business concepts.

• 

  Debitos GmbH

  Oct 2013 - Feb 2014

  Management Assistant

  As an Assistant to Management, I directly supported the two CEOs and founders with the company's strategic development. I acquired and analyzed market data and created industry specific presentations. I supported the acquisition of new customers and did bug testing and feature development for the e-commerce online trading platform.I also wrote my bachelor thesis with the topic "Corporate Finance Instrument: Single-Factoring and Sales of Defaulted Accounts (at the example of car dealers and repair service in Germany)". Show less

• 

  Verband der Mercedes-Benz Vertreter e.V. (VMB)

  Mar 2014 - Jun 2017

  As Consultant for AfterSales and IT, I was in charge for the respective specialist fields for Passenger Cars, Vans and Trucks. I am responsible for all department related communication towards Daimler, the German Mercedes-Benz dealers and external service providers. I supported the German Delegates in international FEAC / Daimler meetings and represented the German market in Future of Retail discussions. As the Executive Assistant to the CEO for the Mercedes-Benz Dealer Association, I tracked all responsibilities and commitments, facilitated special projects, and served as a liaison for the Board of Directors. I am primarily responsible for the specialist fields of the Mercedes-Benz AfterSales and IT strategy, the strategic development of the stationary trade and digitalisation.

  • Consultant AfterSales and IT

    Jan 2016 - Jun 2017

  • Executive Assistant to CEO

    Mar 2014 - Dec 2015
• 

  FEAC - MB

  Jul 2017 - Jun 2019

  Secretary General

  As Secretary General of the European Mercedes-Benz Dealer Association I represent the 20 member associations in all Daimler-related negotiations and serve as political, strategical and operational liaison between Daimler and the dealer network.

• 

  Service-Gesellschaft für Mercedes-Benz Vertreter mbH

  Jun 2019 - now

  CEO
• 

  Verband der Mercedes-Benz Vertreter e.V. (VMB)

  Jun 2019 - now

  Geschäftsführer
• 

  FEAC - MB

  Nov 2019 - now

  • President Customer Services

    Nov 2024 - now

  • Vice President

    Nov 2019 - Nov 2024