
Timeline
About me
Vice Chairman of the Standing Committee for Finance and Strategic Capital at Kadin Indonesia | Chairman at ASDEKI | Managing Director at DEPOT HUB INDONESIA | Leading Indonesia's Container Depot & Logistics Industry
Education

Trisakti school of management (stie trisakti)
1994 - 1997Bachelor's degree air transportation
Universitas prasetiya mulya
2016 - 2017Certified business strategy
Experience

Pt. global freight consolidatama
Jan 1997 - Dec 1999Logistics coordinator- Leading logistics operation team (Sea & Air Operations)- Make sure the operations run smoothly- Reducing un-necessary field operations cost- Delegate operation job to each team- Working closely with Sales and Marketing Team- Prepare import and export customer documentations- Communicate with customers to make sure all documents follow government and customs standard- Create ideas to solve any operations issues and problem- Make a good relationship with Government (Customs Officer, Trade Dept, Finance & Tax Dept, etc)- Build solid and loyal team to serve our customers better Show less
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Barwil agencies limited for shipping (norasia line indonesia)
Jan 2000 - Jan 2001Assistant logistics manager- Leading logistics team on behalf Logistics Manager and manage the equipment, seal and allocation- Overseeing and support Branches (Jakarta, Surabaya, Semarang, Medan) stocks of equipments- Build good relationship with container depot to support container movement- Create value to the customers by serving container selections in good manner- Make a good relationship with Container Leasing Company (Triton, Geseaco, etc)- Close communicate with Export & Import Sales Team to serve sufficient containers- Arrange On Hire/Off Hire Container to the leasing company- Close relationship with Vessel Field Operations for container allocations Show less

Pt. sinactrans adhi sakti
Feb 2001 - Jan 2006Job Description :o Analyze and guide the action of the group as total logistics providero Ensure the team capable to carrying out all different steps involved in processing an ordero Review current flow and manage the orders fulfill the lead timeo Training and coaching the group for better knowledge and experienceso Work with other group as a team together to ensure timely clearance and delivery to end userso Manage our service providers and our internal group division on cost reductiono Perform periodic service providers a competitiveness and performance reviewo Take responsibility for every single shipment, clearance, stock taking, distribution and delivery to the customerso Monitor and control orders from place order up to delivery dateso Communicate with service provider and strongly monitor to ensure goods arrive and achieve production to the customer delivery dateso Supervising and coaching stafff’s to avoid any service failureo Expand current business and create new opportunity to the company o Closely maintaining current customer’s and relation’so Analyze customs clearance performance and solve the problem and take corrective actions with relatives parties for the most competitive clearance performance and capabilityo Ensure accurate preparation of customs declarations and the timely lodgement of those declarationso Drive the team effort to ensure the attainment of both inbound and outbound shipment clearance, efficiently within clearance performance targets and transit timeo Allocate clearance resources based on the timing of workload, shipment volume and 3rd parties working hour to provide the competitive clearance service to customers o Strong network of relationship with local authoritieso Analyze clearance performance and take the corrective action in cooperation with the relative partieso Indentifying the cost saving / efficiency opportunities within clearance activities & organization Show less
Assistant General Manager
Jan 2005 - Jan 2006Operational Manager
Feb 2001 - Jan 2005

Global putra international group
Jan 2006 - Jan 2008General managerJob Description :o Analyze and guide the action of the group as total logistics providero Ensure the team capable to carrying out all different steps involved in processing an ordero Review current flow and manage the orders fulfill the lead timeo Training and coaching the group for better knowledge and experienceso Help team on difficult issues, provide clean and up to date customs master datao Work with other group as a team together to ensure timely clearance and delivery to end userso Manage our service providers and our internal group division on cost reductiono Perform periodic service providers a competitiveness and performance reviewo Monitor and control orders from place order up to delivery dateso Supervising and coaching stafff’s to avoid any service failureo Expand current business and create new opportunity to the company o Closely maintaining current customer’s and relation’so Analyze customs clearance performance and solve the problem and take corrective actions with relatives parties for the most competitive clearance performance and capabilityo Ensure accurate preparation of customs declarations and the timely lodgement of those declarationso Drive the team effort to ensure the attainment of both inbound and outbound shipment clearance, efficiently within clearance performance targets and transit timeo Allocate clearance resources based on the timing of workload, shipment volume and 3rd parties working hour to provide the competitive clearance service to customers o Strong network of relationship with local authoritieso Analyze clearance performance and take the corrective action in cooperation with the relative partieso Indentifying the cost saving / efficiency opportunities within clearance activities & organizationo Arrange for the coordination meeting in the group for smooth operations Show less

Pt. mitra adiperkasa, tbk
Jan 2008 - Jul 2011Manager supply chainJob Description :o Ensure the team capable to carrying out all different steps involved in processing an ordero Review current flow and manage the orders fulfill the lead timeo Training and coaching the group for better knowledge and experienceso Help team on difficult issues, provide clean and up to date customs master datao Work with other group as a team together to ensure timely clearance and delivery to end userso Manage our service providers and our internal group division on cost reductiono Perform periodic service providers a competitiveness and performance reviewo Take responsibility for every single shipment, clearance, stock taking, distribution and delivery to the customerso Communicate with service provider and strongly monitor to ensure goods arrive and achieve production to the customer delivery dateso Supervising and coaching stafff’s to avoid any service failureo Expand current business and create new opportunity to the company o Closely maintaining current customer’s and relation’so Analyze customs clearance performance and solve the problem and take corrective actions with relatives parties for the most competitive clearance performance and capabilityo Ensure accurate preparation of customs declarations and the timely lodgement of those declarationso Drive the team effort to ensure the attainment of both inbound and outbound shipment clearance, efficiently within clearance performance targets and transit timeo Allocate clearance resources based on the timing of workload, shipment volume and 3rd parties working hour to provide the competitive clearance service to customers o Strong network of relationship with local authoritieso Analyze clearance performance and take the corrective action in cooperation with the relative partieso Indentifying the cost saving / efficiency opportunities within clearance activities & organizationo Arrange for the coordination meeting in the group for smooth operations Show less

Metrox lifestyles, pt
Jul 2011 - Sept 2013Head of supply chain deptJob Description :o Provide Board of Director support of Supply Chain Vision and Leadership for development and implementation strategies and advantage to the marketso Leading integrated related parties from suppliers to warehouse and storeso Challenge and develop strategies and process for cost effectiveness o Deliver to meet KPI’s in rates, budget, stocks, orders and etco Leading the development of Warehouse Management System (WMS) which suitable with company’s needso Ensure high level of supply chain services and products availabilities to the marketso Ensure safety and efficiency practices and policies in warehouseo Setting up logistics and distribution strategies with cost effectiveness and reliable transportation networks and partnerso Coaching and leading supply chain team to strengthen supply chain organization Show less

Lion super indo, pt
Sept 2013 - Nov 2015Sub div head logistics integrationSetting up integrated logistics, supply chain and rates, budget, stocks, and orders, setting up supply chain system in order to monitor stocks inventory and movement, and creating total solution for Direct Shipment Method to meet Government Standard Regulation.

Lazada group
Nov 2015 - Jun 2016Vice president market place operationsResponsible in managing 4 Departments ;1. Operations Excellent - Improve operations suppliers - KPI Scoring [cancel, return, SLA]2. Sellers Excellent - Improve Operations Internal Process - Contact Ratio, Customer Satisfaction, KPI - Bad Rating3. Partner Support Team - Answer Sellers Requests - KPI's, Resolution Time - Re open tickets - Bad Rating4. OVPM - Reporting & Analysis - Market Place Report - Lead TimeCompulsory Job Role :- Seller Maintenance Connection- Create very strong Bond with the sellers- Methodology of problem solving- Collection data & information for decision making- Create group to reflect the reaction- Empowering TeamShort term KPI's ;1. Lead time2. CSAT3. Ticket Resolution4. Sellers Scoring Show less

Etobee
Jun 2016 - Nov 2016Ceo etobee indonesia Control over Sales / Customer Service / Vendor Management / Warehouse Management / Finance / Digital Marketing / Partnership for ETOBEE Indonesia Improve, optimize and further introduce lean and efficient SOP for vendor & warehouse management and get all team members aligned The hub needs to be a polished, oiled, performance driven clean workspace where KPI are visible to everyone Establish a culture that learns lessons from failure. Create an enterprising atmosphere within the departments of warehousing & vendor management, where pro activity, creating together is appreciated and where cost awareness + savings are rewarded Integrate the best practices from Ecommerce’s customers such as Lazada Marketplace Merchant about expectations, how they want to be served and implement that within etobee Activate First Mile cost efficiency, Hub Management Partners in Jabodetabek using Hub Management System Create a nationwide delivery network for etobee (hub partners / drivers / etobee driver app, 3PL) where there is balance between supply & demand Hire for growth, talent, passion, with a enthusiastic, pro active attitude Grow the amount of drop points per driver per day. (better routing, less drivers) Introduce, control and grow the “kpi earnings per driver" Optimize and control the delivery sop where the experience of delivery is outstanding, timely and by the customer is rewarded with a 4-star + rating. Drivers that can’t cope up or are in line with expectations need to make room for other team members Money-fy all departments that I control, what are cost per unit, where are savings possible Constant service level achievement of 95% or higher Driver sign/up & contracting automated, Vendor training online available for all features of the app Hire Customer Excellence Team Member. To avoid issues becoming problems and problems disasters and add improvement Take care of real time insight in finance and operational results for Finance Show less

Acommerce - ecommerce solutions for southeast asia
Nov 2016 - Jul 2017Chief operating officerManaging respective functions ;1) Logistics and Warehouse2) Transportation, Hubs and Distributions3) Cross Border4) Customer Service5) Production House6) Brand Commerce Operations

Tekindo biz - pt teknologi indonesia untuk dunia
Jul 2017 - Feb 2019Chief executive officerPT. Teknologi Indonesia Untuk Dunia (Tekindo Biz)- Established in 2016, to be your end to end ecommerce and technology enabler to your business in Indonesia- Creating the next digital ventures- Creating outstanding e-commerce end to end solutions to help our customers successful- Embrace the latest technology and world-class practices in the development- Helps our customers configure finely-tuned digital marketing campaign and make the most of every single cent you spend
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Pt key logistics international (a member of key group asia)
Jul 2017 - Feb 2019Chief executive officerPT. KEY LOGISTICS International supervises the cargo from loading to unloading in the designated warehouse. The company makes use of naval vectors chosen for their capacities to fulfill the requirements of our high professional standard of reliability that constitute our services.PT. KEY LOGISTICS International has always orientated towards an International market and this has enabled the acquisition of unique experiences within commercial import-export and domestic.Commitment :Lead Time GuaranteeTailor Made Services24/7 Customer CareCompliance Show less
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Pt bimaruna jaya (korindo group)
Mar 2019 - Aug 2023- Developing plans, implementing, and monitoring the effectiveness of marketing strategies that align with our business goals.- Play a key role in shaping the company’s strategic planning.- Contribute to the overall growth of the company.- Track KPIs on a regular basis and present reports.- Crafting strategies for all Marketing & Strategy teams including Operations and Customer Success Team - Preparing and managing monthly, quarterly, and annual budgets for the marketing division.- Enhance Company’s branding and positioning in order to develop customer acquisition strategy.- Conduct market analysis to identify challenges and opportunities for growth.- Stay up to date with the latest logistics and supply chain trends and the latest best practices in operations and beyond. Show less - Design best operations practice to optimise performance- Meet KPI & SLA required by our valued customers- Controlling overall cost and create cost saving program annually- Upselling and upscaling existing warehouse business and create value added as new revenue stream- Establish a solid and stronger team to answer any challenges- Build reliable Warehouse Management System to support business- Create better culture and environment for employee's happiness- Share knowledge & ideas, mentoring and coaching middle management level- Optimise existing resources to create better service and performance- Create new leaders within the organisation from the talent development program Show less - Establishes and implements short- and long-range organisational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.- Directs and oversees the management of the Human Resources Services function, ensuring that all services to client departments are effective, cohesive, consistent with the needs and objectives of the various client departments, as well as the institution as a whole.- Directs management recruitment and employment processes, ensuring that all laws, regulations, and standards are met and that the equal opportunity and diversity goals are met.- Directs and coordinates the administration and negotiation of bargaining unit contracts which define the conditions of employment for union-represented employees.- Directs the development of training and organisational development programs - Directs the administration of insurance, retirement, and other benefits programs; evaluates and develops recommendations for improvements benefit programs.- Provides strategic direction and oversight to the staff wage and salary programs; ensures regulatory compliance and competitive salary levels necessary to attract and retain qualified staff.Provides direction and oversight in the development and implementation of employee relations strategies and programs designed to minimise and mediate workplace disputes, and to foster a positive and productive work environment.- Designs, establishes, and maintains an organisational structure and staffing to effectively accomplish the organisation's goals and objectives; oversees recruitment, training, supervision, and evaluation of unit staff.- Directly participates in executive planning and decision making for the division and the institution; provides broad administrative leadership and coordination to the other Division as designated by the Managing Director. Show less - Managing company’s P&L, business strategy and day to day operation management- Recruiting, leading, and coaching the talented personnel.- Establishing targets, KPIs, schedules, policies and procedures that are in line with the company- Actively working to grow the revenues in multiple areas through different channels.- Assisting in the creation and coordination of the property- Ensuring that the highest standard of customer experience are being delivered to all relevantstakeholders.- Working with multiple stakeholders both internally and externally.- Sustaining the operations by identifying new business and generating new opportunities- Developing strategic partnerships with all stakeholders and fostering a collaborative andpositive team culture.- Creating marketing strategies, analysing market trends and implementing businessdevelopment strategies- Working towards maximising profit and minimising cost while still providing excellentcustomer service.- Building relationship with local suppliers/vendors/stakeholders.- Developing and implementing objectives, strategies and efficient systems. Show less
Marketing Director
Feb 2022 - Aug 2023General Manager Warehouse, Business Development, Operations, HCM & GA
Aug 2021 - Feb 2022General Manager Container Yard, Business Development, Operations, HCM & GA
Jan 2021 - Feb 2022General Manager Forwarding & Trucking, Business Development and Operations
Mar 2019 - Jan 2021

Pt. depot hub indonesia
Aug 2023 - nowManaging directorNumber One Drive Thru DepoPT. Depothub Indonesia was established in Jakarta as the first and only drive thru container depot in Indonesia with multiple shipping and multiple locations to make it easier for container exporters and importers to pick up and return containers according to the location designated by the shipping company

Asosiasi depo kontainer indonesia
Nov 2023 - nowChairmanBackgroundStarting with the formation of the Container Depot Association in 4 large port areas in Indonesia (DKI Jakarta, North Sumatra, Central Java and East Java. Then continued with the Jakarta Declaration, on September 11 2017 which contained the desire to form a national association.This was then followed up with a Pre-National Conference meeting in Jakarta on November 23 2007And then the National Conference - I ASDEKI was held in Medan on August 22 2008 which was inaugurated by the Minister of Transportation of the Republic of Indonesia represented by the Head of the Education and Training AgencyVisionBecoming a professional organization that can advance the Indonesian container depot business together with other economic actors is beneficial for its members in particular and the Indonesian state in general.Mission- Fight for and protect the rights and interests of members in running the Container Depot business. Establishing cooperation with the government and professional organizations related to the Container Depot business.- Foster cooperation and reduce unhealthy competition between fellow members.- Helping members to increase professionalism in an effort to boost the performance of each Container Depot.Function - Bridging the interests between the Government and Container Depot Companies - Improving the performance and professionalism of the Container Depot Show less
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Indonesian chamber of commerce and industry (kadin)
Mar 2025 - nowVice chairmanThe objectives of the Finance Committee and strategic capital program :1. Increasing access to financing for logistics infrastructure development2. Encourage investment in supply chain technology3. Improving the competitiveness of Indonesia's logistics sector4. Enhancing collaboration between the financial sector and the logistics sector5. Strengthening the MSME sector in the supply chain
Licenses & Certifications

Startegic business coaching certification
International coaching federationMar 2023
Environmental, health and safety certifications (beac)
Pt phitagoras global dutaJan 2015
Certified customs specialist (ccs)
Direktorat jenderal bea dan cukaiJul 2007
Volunteer Experience
Founder
Issued by HAMKA Foundation on Feb 2011
Associated with Mustofa Kamal HamkaFounder
Issued by Rumah Tahfidz HAMKA on Feb 2019
Associated with Mustofa Kamal Hamka
Languages
- jaJapanese
- chChinese
- arArabic
- enEnglish
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