
Timeline
About me
Performance Marketer | Facebook Meta Ads | Google Ads | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Lead Generation | SEO |
Education

Institute of technology & science, ghaziabad
2004 - 2006Pgdm (mba) marketing & it systems aActivities and Societies: **Entrepreneurship Cell "Lakshay", the E- Cell of the Institute is a student driven cell which takes care of the entrepreneurship related activities of the campus. **Seekers - The Theater Club”is for the students to explore and enrich their hidden talent of acting & creativity. Seekers’ **SMILE- The Social Service Club is all about fulfilling corporate social responsibilities and, above that, our efforts towards upliftment of society at large. **I.T.S - The Education Group is a 25 years old leading educational group of the country. Its various programmes are NBA accredited & NAAC (A-Grade) accredited. ISO 9001:2015 certified group offers 20 courses to its 8000 students in its 8 Institutes spread over 4 campuses, endowed with state-of-the-art infrastructure, all modern facilities and more than 700 distinguished faculty members.**I.T.S - The Education Group is a renowned and established educational group offering programmes in… Show more **I.T.S - The Education Group is a 25 years old leading educational group of the country. Its various programmes are NBA accredited & NAAC (A-Grade) accredited. ISO 9001:2015 certified group offers 20 courses to its 8000 students in its 8 Institutes spread over 4 campuses, endowed with state-of-the-art infrastructure, all modern facilities and more than 700 distinguished faculty members.**I.T.S - The Education Group is a renowned and established educational group offering programmes in Management, IT, Dental, Engineering, Pharmacy, Biotechnology and Physiotherapy. PGDM programme offered by I.T.S is equivalent to MBA as certified by the Association of Indian University (AIU) which is a rare recognition given to any such programmes in India. Show less

Babasaheb bhimrao ambedkar bihar university
1996 - 1999B.sc, physics(hons.) physics
Experience

Icici securities ltd
May 2006 - Jun 2008Senior relationship manager| financial planning | Wealth management | Stock trading | Mutual funds | FD | Life & General Insurance | Mortgage servicing |Key Achievements:• Achieved Star of Excellence Award from ICICI Prudential AMC, positioned among Top three RM’s in India with a winning amount of Rs. 30000/-.• Made second highest contribution of Rs. 5.5 lac in Life Insurance business to make my centre Millionaire in Feb 2008.• Member of team awarded from ICICI Pru AMC for my contribution of Rs.56 lac in NFO 2007 & Shared “Dinner Table” with National Head. Show less

Hdfc bank
May 2008 - Oct 2010Assistant manager (retails assets)| Delinquency management of Personal & Business Loan | Vendor management | People & process management | Key Achievements:• Derived collections for the assigned bucket (30-90 DPD) with resolution rate of 90-110% with monthly average of 250-450 customers.• Ranked PAN India topper 6 times in a year with all-time highest Number in the given bucket.• Spearheaded vendor’s collection team of 15-20 members of Telle callers & FOS (Feet on street) to achieve target and banking compliance. Show less

Unitech limited
May 2011 - Jan 2015Deputy manager (crm & recovery)| End-to-end post sales Project life cycle management | Timely payment collection | Possession & handover of Units. |Key Achievements:• Successfully derived bad recovery pool of INR 250 crore with resolution rate of 80-90% catering 4 projects and 3000+ customers & Investors.• Executed possession and hand over formalities of more than 500 customers catering 4 projects.• Grew substantial business with the existing & new customers by Upselling and establishing strong relationship. Show less

Amrapali group
Feb 2015 - Apr 2018Senior manager (business & customer relationship management)Accomplished overall post sales business and client relations management, headed banking team to fulfil the business need for housing loan servicing.Key Achievements:• Contributed housing loan disbursement of more than INR 500 crore for 6 different projects and 3000+ customers by leading a strong team of 20-25 employees.• Successfully handled 100+ HNI and corporate investors portfolio through private assets and wealth management to generate more than 100 crores of business for the company.• Maintained high collection efficiency and minimum NPA for the Portfolio of 1500+ clients & investors of developer’s subvention, assured return, buy back and rental schemes.• Executed MIS and data handling to ensure 100% coverage of post-sales activities like future demand forecasting, timely payment collection, daily possession & hand over reports and delay penalty calculations.• Reduced cost & processing errors, Automated daily reporting process to increase productivity and reduce TAT catering daily post sales need. Show less

Mahagun group
May 2018 - Aug 2020Asst. gm (business development & customer relations)Accountable for Mortgage Servicing, Investor’s relations & Business Development. Leading a strong team to deliver on business KPI’s & customer experience.Key Accomplishment:• Executing excellent customer service and long-term business relationship with investors & HNI clients to deliver business revenue targets, profitability and Project commitments.• Mortgage servicing & Portfolio management of 1000+ clients & investors of developer’s subvention, assured return, buy back and rental schemes.• Increasing sales through target-oriented campaigns for B2C (business to consumer) & B2B (business to business), lead generation, marketing, networking and upselling to existing customers.• Data management to ensure 100% coverage of post-sales activities like future demand forecasting, timely payment collection, booking offers & specification and delay penalty calculations.• Accountable for coaching, developing, motivating & retaining team members.Key Achievements:• Contributed 10-15% of company’s total revenue annually. • Increased rate of meeting monthly collection deadline from 60-70% to 90-100%.• Reduced clients churning/Booking cancellations to 60-80% by timely dispute settlement, unit shifting & NPA management. Show less

Jnc constructions pvt ltd. (grc projects)
Aug 2020 - Jul 2022Hod-avp (marketing, sales & crm)
Upscale marketing
Jan 2022 - nowFounderAfter more than 16 years of honing my skills in sales and marketing within esteemed corporate environments, I started delivering quality lead generation and demand generation services. Leveraging my expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and Search Engine Optimization (SEO), I craft tailored strategies to ensure optimal results for my clients. My passion for driving performance and achieving tangible outcomes has allowed me to build a reputation for excellence in the realm of digital marketing. Whether it's amplifying brand visibility, boosting conversion rates, or maximizing ROI, I thrive on delivering impactful solutions that propel businesses forward. Show less
Licenses & Certifications
- View certificate

The fundamentals of digital marketing
Google digital garageJun 2022 - View certificate

Digital marketing internship training program
Pixeltrack ®Nov 2021 - View certificate

Capital market dealers module
Ncfm share market training insituteJan 2011 - View certificate
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Mutual fund distributers certification
National institute of securities markets (nism)Oct 2010 - View certificate

Linkedin marketing solutions fundamentals
LinkedinJul 2024
Honors & Awards
- Awarded to Sanjay KarnRetail Assets Knowledge Series (RAKS) HDFC Bank Sep 2009 *Bank's retail assets include all borrower relationships and relationships with small businesses *The products covered credit cards, auto loans, mortgages, personal loans, and small business loans.*Retail assets provide a wider distribution network to banks to acquire more and more customers for long term growth and expansion of geographical location.
Languages
- enEnglish
- hiHindi
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