Experience

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  Matrix advertising associates inc.

  May 2004 - Jun 2008

  Account supervisor

  Responsible for event management, sponsorship management, PR and digital/print production. Industries: dietary supplement, healthcare, biotech, high-end jewelry brands, etc.

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  Madison square garden entertainment corp.

  Feb 2006 - Sept 2006

  Wnba, new york liberty, cheerleader
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  Kanebo cosmetics usa

  Jun 2008 - Dec 2009

  Marketing manager

  Oversaw marketing communications, retail partner relationships, sales enablement, staff training, and operations.● Led and won the pitch to open new boutiques on high-end department e-commerce websites, contributing to a 200% increase in sales.● Oversaw PR agency to launch makeup artist influencer campaigns. Efforts culminated in a tweet from a celebrity that resulted in a sell-out of the product in 2 days.

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  Dentsu

  Jan 2010 - Jan 2013

  Senior account executive

  Managed brand development, product launch, and advertising campaigns by leading cross-functional teams and maintaining collaborative relationships with clients. ● Led brand launch of CPG products from naming and logo development, packaging design, e-commerce site to the launch event with 200+ press. ● Managed launch event for the professional digital cinematography system in Hollywood, generating 5.7M+ Twitter impressions with 97% Share of Voice. ● Oversaw NYC subway takeover out-of-home and print campaigns by managing creative adaptations and localizations. Show less

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  360i

  Jan 2013 - Jun 2016

  Account supervisor

  Managed planning, development, and analytics of integrated marketing campaigns to drive business results by working with senior-level clients and leading all disciplines and partner agencies. ● Achieved 46% growth (YoY) in organic search performance by implementing a new SEO strategy.● Led a cross-functional team to launch $10MM campaigns (SEM, SEO, Display, Social, OOH, Print & TV) with real-time analytics for KPI optimization. ● Oversaw the interactive exhibit from design, content, audience generation, operations, staffing, timeline to its budget & reconciliation. ● Recorded the division’s highest engagement on Facebook through an influencer digital marketing campaign on social media. ● Launched an awareness campaign for a non-profit organization. Won Cannes Cyber Lion, Webby for Good, and The One Show, Interactive. Show less

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  Metlife

  Aug 2016 - Dec 2019

  Senior marketing manager, global brand & marketing

  Empowered global markets to develop go-to-market strategy and brand activation by providing tools, technology, and resources to ultimately improve operational efficiency and “creative excellence”.● Launched the new brand globally. Partnered with Japan team to develop a 360 campaign, which helped increase brand familiarity by 42% and won Ogilvy Brand Transformation Bronze Award.● Spearheaded a brand design system localization for key markets, leading design sprint from research, strategy to development. Achieved a +12% lift in brand relevancy.● Served as a “Global Hub” to launch the new brand purpose for 48,000 employees in 40 markets, delivering the company’s second most engaged employee program.● Saved $100K by developing an in-house agency performance survey and achieved a 95% completion rate to evaluate 60 global marketing agencies in 22 markets.● Implemented a global competitive intelligence program for 8 key local markets to gain better visibility of 200+ direct competitors’ marketing activations and media spends. Show less

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  Syscom global solutions inc.

  Aug 2020 - now

  Lead of brand & marketing